Birdhouse — A notepad for Twitter (iPhone App) 5 refreshing alternatives to Google Analytics A majority proportion of the internet community now use Google Analytics as a method of measurement, it’s ease of implementation and lack of cost have made it one of the forefront contenders as a mid level analytics product. There are however a couple of other great Analytics options out there creeping up on it’s market share. Here are the best designed and freshest ones to watch. If you’ve been reading recently, I’ve had an unhealthy obsession with all things realtime. Following on from my post on alternatives to Google Analytics, and heatmapping tools to improve your conversions there have been a few additional services that have most definitely caught my eye, both from an online marketing perspective and from the perspective of a web developer. URL: Chartbeat offers a free trial of their software for a short period, and are then priced at ten dollars a month thereafter, which is quite competitive considering their offering. URL:
"Break through the data tsunami, and become a chief signal Study: Google Tracking 88% Of Domains In Study A new study published by graduate students at University of California, Berkeley showed that Google is the leading footprint on the top 100 sites in their study. As you can see from the chart below, Google Analytics was found on 81% of the top 100 sites, while DoubleClick (owned by Google) was in second place, by being found on 70% of those sites. Microsoft came in third with Atlas showing up on 60% of those sites. Here is the chart: When combining Google Analytics, DoubleClick, AdSense, Google Widgets, Google FriendConnect and others, Google has a 88% footprint on those sites: The New York Times blog has additional commentary on the limited study. Postscript: Google: Master Of Closing The Loop? Related Topics: Channel: Analytics | Google: Analytics | Google: Business Issues | Legal: Privacy | Stats: General | Top News
Avatar Photo - Create animated gif online Only 8% of Advertisers Say Twitter is Effective Promo Tool The study also found that advertisers are more likely than consumers to know about Twitter and are more likely to believe in the microblogging tool’s future power to help promote products and services. Twitter Awareness and Sentiment The research, which included surveys of both advertisers and the US public at large, revealed that just less than half of advertisers (45%) think Twitter is in its infancy and its use will grow significantly over the next few years. In contrast, 21% believe Twitter will not move into the mainstream and it will remain something mostly young people and the media will use. At the same time, just under one in five advertisers (17%) believe Twitter’s five minutes of fame are already over and it’s time to find the next big thing, while 17% of advertisers say they don’t know enough about Twitter to have an opinion on it. Among consumers, the study found a different picture, especially in terms of awareness. Age Differences Evident
Sideline - Twitter Search App from Yahoo! WTF! Best Free Website Analytics Tools | Web Design Ledger Web designers are often website owners. If you fall into this category, you have probably already realized the importance of knowing and understanding who is coming to your site and what they are doing while they’re there. Whether you are running a blog or an e-commerce site, this information is vital. That’s why it’s key to have a good set of tools providing you with website analytics. Clicky Clicky prides itself on providing real time analytics. Google Analytics Google Analytics is probably the most popular free analytics tool available. Reinvigorate Reinvigorate also provides real-time stat tracking and can alert you when a visitor performs a particular action on your site. Piwik Piwik is open source and is built with PHP and MySQL. Yahoo! Yahoo! WordPress.com Stats If your site runs on WordPress and your not crazy about being overwhelmed with too many features, then WordPress.com Stats might be right for you. Woopra FireStats GoingUp With an AJAX-rich interface, GoingUp! Mint Blog Tracker