Exploring edX 1.0 When Harvard and the Massachusetts Institute of Technology (MIT) announced their intention last month to provide free, online education, the world listened. The unveiling of edX, the universities’ joint open-source platform for web-based learning, garnered buzz around the globe. The next question was obvious. On Thursday, Anant Agarwal, edX’s first president, offered some early answers at Harvard’s second annual IT Summit. “This really is an exciting time for all of us to be in IT and education, and it’s a particularly exciting time to be at Harvard in IT,” said Anne Margulies, Harvard’s chief information officer, who kicked off the summit at Sanders Theatre. Anne Margulies, Harvard’s chief information officer, kicked off the summit at Sanders Theatre. Agarwal, professor of electrical engineering and computer science and director of the Computer Science and Artificial Intelligence Laboratory at MIT, led development of MIT’s earlier platform, MITx. “Immediate feedback is huge,” he said.
Lessons on How to Succeed as A Blogger (or Vlogger) Photo: Facebook Last month, I had the pleasure of speaking on a panel with Kandee Johnson, Dulce Candy, Gigi Gorgeous, Evelina Barry, Nadia Aboulhosn, ItsMyRayeRaye, Christina Topacio, SunKissAlba, and Alexa Losey, some of the best known vloggers on all of the Internet. In front of a large crowd of some of the most excited young women I’ve ever seen, we talked about how important it is to be yourself online. BeautyCon brings together Internet celebrities and their fans to network and talk all things beauty and fashion. We spoke to Moj Mahdara, co-founder of consulting agency Made with Elastic and CEO of BeautyCon about what makes the event so special and what it takes to be a successful online content creator. Tell us about Made with Elastic. I’ve owned a bunch of companies in the tech space, and we started Made with Elastic about four years ago. Related: Genius New App Lets You Virtually Try on Makeup What exactly does Gen-C mean? What do you think makes BeautyCon so special?
Aiming for the Young Crowd, Google Pitches a Google+ Summer Camp - Mike Isaac - Social Kids driving you nuts, now that school is out? Google announced an online summer camp on Monday, a collaboration with Make magazine that matches teens with maker-movement celebrities through the Google+ social network. Using the company’s Hangouts video group chat tool, kids age 13 through 18 can watch makers create projects online, many of which are composed of stuff lying around the house (think Mentos and erupting Coke bottles). It’s one in another series of moves by Google to bolster Google+, its heavily pitched yet questionably populated social network. There’s potential to reach a large, lucrative market by targeting teens: To “attend” the camp, the kids must have a Google+ account. Not to mention that teens are one of the most-engaged groups using social media online today. Video could be Google’s key to winning teens over. Now all Google needs is to get them to sign up.
Şeful Unilever: În acest război al promoţiilor facem tot ce e nevoie să rămânem în piaţă „Dacă vinzi ieftin nu mai ai bani să investeşti în cercetare-dezvoltare şi nu mai scoţi produse noi, mai bune" astăzi, 14:19 Autor: Cristina Rosca Citeste si: Unilever: România este acum o destinaţie bună pentru investiţii Malinowski, Unilever: Afacerile au crescut cu 5% în regiune, iar România a avut cea mai bună evoluţie Topul celor mai mari jucători de pe piaţa de cosmetice. ZF Corporate: statistici retail Jarek Malinowski, executivul care conduce businessul de retail de peste 180 mil. euro al Unilever South Central Europe, spune că TVA de 24% şi adaosul comercial practicat de lanţurile din retail sunt în parte responsabile pentru preţurile pe care le au la raft produsele din magazinele din România. În cazul mai multor categorii de produse preţurile sunt aliniate celor din Occident deşi salariile sunt de 5-6 ori mai mici. În România există doi jucători pe piaţa discounterilor, respectiv Rewe România cu lanţurile Penny Market şi XXL Mega Discount, şi Lidl.
The Lookstein Center for Jewish Education Why Marketing Needs More Introverts - Eddie Yoon by Eddie Yoon | 10:00 AM July 10, 2014 Susan Cain’s book “Quiet” has provided wonderful insight to me, because I am an introvert. Cain’s core premise is that western culture overvalues extroverts and under-utilizes introverts. Introverts prefer less stimulation and quiet concentration. We listen more than we talk, think before we speak, and focus on relationships. If I had to bet, the best marketers of tomorrow will likely be far more introverted than the average marketer is today. Three fundamental trends will drive this. First, as power continues to shift to the consumer, listening becomes a more valuable asset. Second, advertising will continue to shift from advertiser monologues to dialogues–and even reverse monologues—as highly engaged consumers showcase their creativity and love for certain brands. Time will tell if I am right. I also know of a crew of very talented marketers with a strong track record of success who left traditional marketing jobs for new roles within retail.
JOLT - Journal of Online Learning and Teaching Jacqueline A. Gilbert Professor of Management Department of Management & Marketing Jennings A. Jones College of Business Murfreesboro, TN 37130 USA jgilbert@mtsu.edu Ricardo Flores-Zambada Director Recursos Humanos del Sistema Tecnológico de Monterrey Monterrey, Neuvo Leon MX 64849 riflores@itesm.mx Introduction Online and hybrid learning environments are relative newcomers to the world of higher education. As Graham (2006) explains, there is now an emphasis on introducing a “human” dimension to technologies, like virtual communities, portable digital devices, instant messaging, and blogging. Eveleth and Baker-Eveleth (2003) present a compelling framework and design for the inclusion of an online component inside a traditional face-to-face classroom. In the course described within this manuscript, students developed a set of core competencies which were designed to give them a strategic workforce advantage over individuals who had not had similar exposure. Step by Step Design
Why Marketing Needs to Hire a Corporate Folklorist - Patti Sanchez by Patti Sanchez | 10:00 AM July 15, 2014 Early last year, I helped craft a presentation for a gathering of senior managers at a clothing company. Looking for a hook, I asked questions about previous eras when its leaders faced challenges like the ones they face today. “Oh, you need to talk with our corporate historian,” their head of communications told me. The historian held the keys to drawer after drawer of artifacts from every era of the company’s existence — sewing machines, product sketches, vintage ephemera, love letters from fans, even the world’s oldest pair of dungarees. It was stuff with a story to tell, and she used it precisely for that purpose. Given how fashionable storytelling is today, you’d think every market-centered company would have a person like this on staff to manage the collective memory of its brand. Who do you hire for this critical function? Given the skills and span of responsibility required, this function should sit in the marketing department.
MERLOT Pedagogy Portal CMOs Demand Command Performance Not unlike an orchestra, in which every instrument must be in tune and sync or the whole thing sounds like a mess, the three-way partnership among brands, media companies and media agencies is one of delicacy and balance. And that's never been truer than it is today, when companies are striving to get the most out of their budgets and the media landscape -- old and new -- is cluttered with messages. For chief marketing executives, these realities raise critical questions about what is and isn't working when it comes to their relationships with agencies and media partners -- questions recently put to a select group of top-ranking marketing officials, the party in this triumvirate that controls the purse strings. They were asked to speak candidly, and they did. The news is decidedly mixed. The Innovation GapSome marketing executives devoted to new-media campaigns say they face a unique challenge: publishers are less interested in the creation of novel ads than they are other content.
Journal of Educational Technology & Society MCCANN PR PR-ul are toate avantajele să ajute brandurile să devină publisheri, poate mai mult decât orice altă divizie dintr-o agenție full service. PR-ul și-a construit un obicei din a evalua riscul de comunicare al unei idei creative puternice, dar potential controversate. PR-ul are background-ul jurnalistic să poată transforma informația în sursă de inspirație, obisnuința de a interacționa cu toate tipurile de stakeholderi, si experiența de a întoarce o criză de comunicare în favoarea companiei. Andreea Leonte Creative & Strategy Director MCCANNPR “I Wish I Knew That Before I Created My Portfolio!” Ring goes the school bell! Education Month continues here on the ADC Blog, and we reached out to the ADC community to ask teachers, mentors and all-around educators (official or otherwise) to share the tips and tricks that they teach in the classroom. Our next feature is by Denise Anderson, Assistant Professor and Senior Portfolio Coordinator for the Robert Busch School of Design at Kean University. Whether you’re starting your design career or updating your book for a new position, these ten items will assist you on the road ahead: 1. Each semester, I inevitably have at least one student who tells me in panic, “My hard drive crashed and I’ve lost everything!” 2. The object of “The Weakest Link,” a TV game show that was popular a few years ago, was to earn money by building a chain of consecutive correct answers, and the metaphor works here. Consistency. 3. Art directors are busy and want to quickly get a sense of a student’s body of work. 4. 5. 6. 7. 8. 9. 10. To brand yourself.