background preloader

HOW TO: Get the Most Out of Facebook Insights for Small Business

HOW TO: Get the Most Out of Facebook Insights for Small Business
David Hartstein is a partner at Wired Impact, a web design company that builds websites for nonprofits. You can connect with David on Twitter and the Wired Impact Facebook Page. You’re a small business owner and you've decided to create a Facebook Page for your company. You set it up and make it look nice. Enter Facebook Insights, a powerful analytical tool that can help any organization evaluate the effectiveness of its Facebook presence. The following scenarios are illustrations of how a fictional small business, "Bill’s Tech Company," can leverage Facebook Insights to evaluate the effectiveness of its new Facebook Business Page. Facebook Insights Overview Before delving into the specifics of Facebook Insights, it is helpful to understand some of the basics. When you navigate to Facebook Insights, you are brought to the main dashboard, which shows you two summary graphs titled “Users” and “Interactions,” both providing overviews of subpages with the same names. Conclusion

What’s on your mind? Doctors warn that using Facebook can cause asthma attacks (NaturalNews) The social networking site Facebook is causing a new wave of physical and mental health problems, say researchers from Italy. According to their analysis, scientists say that Facebook has become "a new source of psychological stress" that is capable of inducing asthma attacks, particularly in those with preexisting asthmatic conditions. Published in the British medical journal Lancet, the study cites the case of an 18-year-old man who experienced severe asthmatic symptoms due to using Facebook. After discovering that his ex-girlfriend had removed him from her "friends" list and moved on from the relationship, the man began having breathing problems, followed by an asthma attack. "The [experience] seemed to induce dyspnea, which happened repeatedly on the patient accessing [his ex-girlfriend's] profile," said doctors about the experience. Doctors say the best way to avoid Facebook-induced asthma attacks is to simply stop using the site. Sources for this story include:

Learn How to Use Web Analytics to Drive Results with These 3 Resources If you want to run a profitable website, understanding how to interpret and use web analytics is vital to your success. You can find out what you’re doing right, and duplicate it. You can also find out what you’re doing wrong and avoid it. The problem is, getting started with web analytics, and more specifically, Google Analytics, is a cumbersome task. And trust me, I know. Right now I’m working to implement advanced analytics tracking into the DIYthemes.com website. While doing research, I stumbled on three fantastic resources that will help you understand and use web analytics. Occam’s Razor “Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik.” – Seth Godin If you haven’t read Avinash Kaushik’s blog, Occam’s Razor, you should. More specifically, here are two articles I found extremely helpful: Also, if you’re interested in learning about web analytics, Avinash literally wrote the book on the subject. VKI Studios

5 Predictions for Small Business in 2011 Over the course of 2010, Mashable has offered quite a few small business resources, ranging from tips on social media and marketing to resources for web design and development. As this year wraps up, we'd like to look back at the technological advancements that small businesses have benefited from and predict how those technologies will affect entrepreneurs in 2011. Here are my five predictions about how small businesses will continue to adapt to changing technologies as we move into the new year. Read on and let us know what you'd add to the list in the comments below. 1. Small businesses are predicted to increase online marketing spending, with websites taking the front seat, according to a recent survey. The importance of being easily findable on the Internet has still not been fully recognized by small businesses, but increasingly, smart entrepreneurs are taking notice. 2. In 2011, the smartphone revolution will continue to ensue, with ever increasing smartphone adoption. 3. 4. 5.

Quelle philosophie est inscrite dans Facebook? » Article » OWNI, Digital Journalism Xavier de la Porte revient sur un article de The New York Review of Books. Son auteur Zadie Smith analyse pourquoi le monde que les utilisateurs de ce réseau social ont créé suscite en elle le malaise. La lecture de la semaine, il s’agit d’un article de Zadie Smith, qui vient de paraître dans la New York Review of Books [en]. Zadie Smith est une jeune écrivaine britannique, dont le premier roman, Sourire de loup, avait connu un succès mondial et parfaitement mérité. Zadie Smith fait une longue et très fine critique du film de Fincher, mais, après avoir raconté qu’elle était étudiante à Harvard à peine 9 ans avant Mark Zuckerberg, le fondateur de Facebook, elle dit ressentir une forme de malaise devant le monde qu’est en train de fabriquer sa génération. “Vous voulez être pleine d’optimisme pour votre génération. La vie devient une base de données Dans la perspective de Lanier, reprend Zadie Smith, il n’y a pas de parfait équivalent informatique à ce qu’est une personne.

5 Engaging Ways to Increase Your Likes on Facebook | Kyle Lacy, Social Media - Indianapolis Almost every day I see at least one tweet along these lines: “Do you enjoy our tweets? Why not ‘like’ us on Facebook too?” As an online marketer who lives in the social media world, nothing could be more frustrating. While I could probably come up with 10 reasons why I hate seeing tweets like the above, there are two fundamental things wrong with it: You’re not address what the value of liking you on Facebook is when I’m already enjoying your tweets. If you’ve sent out a tweet like the above before, the good news is it’s not too late to make a change! Write an interesting blog post, and tell visitors they can learn more by visiting your Facebook page. A final word about those damn DMs: In addition to not sending out tweets like the above, don’t DM it either! If you’re currently sending out auto DMs to new followers saying “why not ‘like’ us on Facebook too?” Whichever tactics you go with, always think, how am I providing value in doing this?

6 Social Media Success Metrics You Need to Track People who say social media isn’t measurable aren’t looking very hard. The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t measurability; it’s knowing which measures are meaningful. Here are the 6 undervalued social media success metrics you should be tracking: #1: Daily Story Feedback Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital bumper-stickering, track how often your fans click “like” and comment on the status updates you post. The more fans who click “like” and comment, the more likely your future updates will be seen in their news feed, dramatically increasing your actual Facebook audience. If you’re an administrator of a Facebook fan page, you can find the Daily Story Feedback chart at (look in the Interactions category). #2: Look at Klout #3: PostRank PostRank Analytics solves this problem. #4: Share of Voice

ft | Explore your city - recommend the hottest locations! » friendticker, get something out of going out - friendticker.com Comment utiliser le Social Graph de Facebook C’est à la conférence Facebook F8, au printemps 2007, que Mark Zuckerberg a introduit la notion de social graph. Le sujet a fait couler beaucoup d’encre a coulé mais, curieusement, il ne me semble pas que quiconque ait fait la simple démarche d’aller compulser les instructions techniques de Facebook permettant de l’exploiter. Même si tout est en anglais et que cela s’adresse aux développeurs. Il n’en reste pas moins que c’est là que tout se joue. Explorons la chose en détail : Une API Le document dont je vais donc traiter s’intitule Graph API overview : c’est un résumé des possibilités offertes par l’API du social graph. Le social graph Mais qu’est-ce que le social graph ? At Facebook’s core is the social graph; people and the connections they have to everything they care about.Le social graph est la colonne vertébrale de Facebook ; ce sont les gens et leurs liens avec ce à quoi ils tiennent. Le document précise ensuite que le social graph est constitué : Objets Le nom courant peut suffire.

Related: