21 free SEO tools to instantly improve your marketing Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. Fast-forward to online marketing. How can you work smarter and faster with SEO? It starts with having the right tools. I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. 24 Free and Easy SEO Tools 1. Check the speed and usability of your site on multiple devices Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). Alternatives: Pingdom, WebPageTest, and GTmetrix 2. See how your local business looks online 3. 700+ keyword ideas based on a single keyword Alternative: Übersuggest 4. Alternative: Piwik 5. 6. 7. 8.
How Google Maps knows about traffic GoogleGoogle Maps on the iPhone. Last Saturday, as I was driving out of Brooklyn, Google Maps alerted me that there was traffic on the highway and that it had found a faster route out of the city. The robotic voice played over the speakers in my car, directing me to take surface roads rather than get on the highway, which is typically the fastest way. But Google somehow knew that there was a traffic jam ahead on the highway. As I drove on the frontage road, I looked up at the interstate. A couple of miles later, Google directed me to get back on the highway, right where the construction vehicles that were holding up traffic were blocking the road. I couldn't help but feel a little bit of glee and satisfaction, that I had some sort of insider information others didn't have that allowed me to cut in line. Google Maps is able to do this thanks to all of us. Google has built up a history over the last few years of what traffic is usually like on specific roads at specific times.
Linkedin.com Traffic and Demographic Statistics by Quantcast This compares audience composition of the site or mobile app to each platform population. The higher the index number, the more concentrated the property is in a particular demographic. As an example, if a property indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on. 1. 2. 3. 4. The expanded view shows the percentage composition, the Internet average and the multiple. 1. 2. Example: 80% female segment on property ÷ 32% female internet average = 2.5x This chart breaks down the property's audience for a demographic. 1. Navigate and search the real world … online or off Roughly 60 percent of the world is without Internet today, and even where online access is available, it can still be spotty. That means that quick and easy access to information is still not possible for a majority of the population. This is a huge problem, especially as people attempt to navigate and explore the world around them, so Google Maps is taking steps to help people across the globe find directions and get where they’re going, even when they don’t have an Internet connection. Now you can download an area of the world to your phone, and the next time you find there’s no connectivity—whether it’s a country road or an underground parking garage—Google Maps will continue to work seamlessly. Whereas before you could simply view an area of the map offline, now you can get turn-by-turn driving directions, search for specific destinations, and find useful information about places, like hours of operation, contact information or ratings.
The Best Free Stock Image Resources on the Web Here at Buffer, we think a lot about visual content. We’ve shared our own study on the importance of images in Twitter posts for more social sharing. We’ve explored tools that help anyone create visual content. Our social media management tool incorporates image posting because we know how important that element is to engage your followers and fans. But there’s one question we get asked quite often: Where can you find free images that are high quality and cleared to use for your blog posts or social media content? It’s a question with a lot of different answers and caveats. In this post, we’ll share more than 20 different sources and tools for free images, covering searchable image sites, create-your-own-image tools, and more. (Related: If you are interested in learning how to pick and use such images, you might like our complete guide to using stock images in your marketing.) Understand these terms before using any free images A few things to know before we get started. 1. 2. 3. 4. 5. 6.
quora The Simple SEO Lesson that Won’t Invoke Your Gag Reflex “We really do want to understand SEO.” I was on a conference call with a client who said that. And then: “Let’s plan to have a 15 minute call where you can explain SEO to us.” Gulp. Can SEO really be simplified to that extreme? (The article takes 15 minutes to read aloud and, of course, less to simply read.) What’s SEO mean? Search engine optimization. What can you do? That’s not all you can do. The other stuff you can do represents the hard, but more meaningful part. But for now, to answer the question, I’ll say SEO means the things you do onsite and off to help get presented by a search engine and discovered by its users. Search engine rankings are largely based on popularity Essentially, people turn to a search engine because they have a question. To help you find the answer you seek, the search engine tries to calculate the relevancy of web pages. BULLET: SEO boils down to indicating the relevance of your content to the search engines. How’s it do this? Why? The keys to keyword selection
Google Fiber Goes Down in KC, Credits 2 Days Service It was widely reported yesterday that Google Fiber had a service outage in its Kansas City market at a particularly bad time. It just so happened that Game 1 of the World Series was being played between the New York Mets and the Kansas City Royals in Kansas City when the outage occurred. The downtime lasted approximately 20 minutes to 3 hours depending on where the users were located. Tonight, I received an “An Apology from Google Fiber” in my inbox, which indicated they would be crediting 2 days of service to everyone in the Kansas City market: I just wanted to reach out to say how much we regret yesterday’s service outage. Needless to say, I was surprised – I wasn’t even home when the game started, and I never reached out to complain about it. As I have said in my previous reviews of their customer service and overall approach, other service providers in the industry could learn a thing or two from how Google takes care of its customers.
taux de clic Adwords (SEA) Infographie : taux de clic Adwords (SEA) 5 (100%) 6 votes Notre infographie du vendredi est proposée aujourd'hui par le site Synodiance et propose un récapitulatif d'informations concernant une étude portant sur 80 comptes Google Adwords et analysant 8 mois de données SEA (soit 30 000 annonces, 4 500 000 clics et plus de 120 000 000 d’impressions) pour obtenir des statistiques sur le CTR : taux de clic marque/hors marque, influence des sitelinks et des extensions Adwords, etc. Principales conclusions de cette étude sur le taux de clic 1. Et, en résumé, sur l'infographie suivante (cliquez sur l'image pour en obtenir une version agrandie) :
Equipement numérique des français, usage des services mobiles les études Deloitte Tout savoir sur les Français et la technologie et comprendre le comportement des utilisateurs de mobile grâce aux études et statistiques compilées. Quel est le taux d’équipement des français en smartphone, tablettes, à internet, quels usages ? Découvrez toutes les réponses dans notre dossier. Tablettes : Quels usages ? > Source : AudienceLeMag Les jeunes et les smartphones – Q1 2014 – Mediametrie > En savoir plus sur Mediametrie Observatoire du Numerique Mai 2014 Connexion à l’internet des entreprises et des particuliers ; commerce électronique, l’Observatoire du Numérique est la référence en matière d’étude. Equipement audiovisuel des foyers S2 2013 – CSA Fin 2013, 55,9% des français possédaient un smartphone, 28,7% une tablette et 78% un ordinateur. Voir l’enquête Equipement Audiovisuel des foyers du S2 2013 # Téléchargez en PDF (CSA) Technology Media Telecommunications (2014) En savoir plus : Deloitte TMT 2014 Usages Mobiles (2013) Source : Deloitte Equipement et usage (Mai 2012)
Infographie : le search devient de plus en plus local L'arrivée des smartphones et la montée en puissance du ROPO le confirment, les internautes utilisent les moteurs de recherches pour trouver des informations proches. La démocratisation des smartphones a considérablement révolutionné les usages en matière de search, qui sont de plus en plus souvent effectués en situation de mobilité et qui, plus que jamais, s'accompagnent d'une volonté d'être le plus "local" possible. Aujourd'hui, 4 consommateurs sur 5 utilisent les moteurs de recherche pour trouver des informations locales, constate ainsi Google. Preuve de cette imbrication de plus en plus forte entre la recherche online et l'achat offline, le sacro-saint ROPO, 50% des utilisateurs visitent un magasin le jour même de leur recherche en ligne.