The Effective Use of Content Marketing to Generate Demand In Case You Missed It: Google Chairman Says “Mobile Has Won” Google Executive Chairman Eric Schmidt was recently asked for his predictions for 2014 in an interview with Bloomberg. As the leader of most influential web giant, he surely has the credible foresight, and one of those declarations is that “Mobile has won”. What does that mean? Well, it only adds to the validity of the claim that mobile purchase and usage has already surpassed that of consumer personal computers. Take note: Schmidt said mobile “has” won – it denotes an event in the past. So how is that a prediction if it already happened? He was making a prediction on the business aspect. According to MarketingLand.com: “This 2014, we’ll probably see US smartphone penetration hit 75 percent (from 65 percent today). “That doesn’t mean all smartphone-consumer behavior will be uniform but it does mean that for a significant percentage of smartphone (and tablet owners) these devices will be primary and the PC secondary”. Mobile lead generation Lead generation and social media on mobile
The Importance of ‘Cleansing’ your Telemarketing Database Hence, you need to ‘cleanse’ your database to get rid of unhelpful information. The data that you will be using in your telemarketing – and other marketing activities, for that matter – is the raw material in ‘manufacturing’ leads for your business. Naturally, you would want to make sure that all the information you have are updated and accurate. Not only does a wobbly database a complete waste of time and energy (i.e., wrong numbers, non-existent names and job titles, unqualified company listings), it also ultimately lessens the likelihood of stumbling upon good leads. Hence, you need to ‘cleanse’ your database to get rid of unhelpful information. Clean Data Input When you input your data, make sure it’s as clean as it can be, right from the start. Maybe you are typing in business cards from hand-written contact information. Confirmation of Form Input You’ve spent time to create and place lots of forms on your website, right? Beyond “Unsubscribe,” Use “Update” on Communications
Why are Marketing Infographics cool? Of course by ‘cool’ we mean ‘intellectually enlightening’ and ‘visually fascinating’ at the same time. A few years ago, people would rely on infographics to gain insight on the most important information out there, not only in the realm of business but also in everyday life. Now, not only do people crave for information from infographics, they also seem to have become more enthusiastic about creating them. Naturally, for lead generation marketers, it’s a matter of building thought leadership status and generating traffic. But what exactly makes infographics so effective? Majority of people are visual learners It’s also the reason why Facebook posts with images are more likely to generate likes and responses. Infographics highlight the bottom line You don’t see a lot of text on infographics. People just love sharing infographics We rarely see lousy infographics. Your brand has infographics = your brand must be wise Face it: you also learn a lot by creating infographics
How to Rule the World of Online Marketing – Beyoncé Style When Beyoncé decided to surprise everyone by an abrupt album release on iTunes last December, she circumvented around standard methods for the music industry. As a result, it became the fastest-selling production in the history of the download site. It’s a classic illustration of creative marketing, in which she managed to keep the production process (which took almost a year and a half) a secret and then eventually catch the music world off guard with a surprise launch. According to LA Times, the move “is stunning, and virtually unheard of, especially considering how the hype machine — singles, performances, interviews etc. — that propels pop music up the charts is often treated as equally, if not more important, than the work itself.” Jennifer Beever of NewIncite.com teaches us how to work our online marketing magic just like Beyoncé: 1. First, you need to connect with the right people and understand your audience. 2. 3. 4.
Event Telemarketing Services With Callbox’s Event Telemarketing, our marketing representatives employ an efficient outbound telemarketing strategy to make sure that your prospects get invited to your event, and can follow up on those prospects after the events as well. Call-To-Invite Most companies make use of emails as a convenient way of sending event invitations, but with the existence of email filters which treat these invites as spam, efficiency is compromised. Phone invitations, on the other hand, are better because of its more personal approach and it gives the customer a chance to ask questions and address concerns right away. Callbox can assist you when you want to invite your clients and prospects to your company events, conferences, forums, and meetings through telemarketing. Announcing company newsRecommending new products and servicesProviding appointment remindersProviding reminders to special occasions or activitiesMaking quick thank you callsFollowing up future events
B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox Business Week: 10 Marketing Rules from Super Bowl Ads Super Bowl season is once again sweeping the entire nation and even other regions of the world. Football fans put their game faces on, while marketers see this as a crucial opportunity to advertise their brands and take advantage of the global attention. Steve Mckee of Business Week shared a post on what marketers can learn from this event, especially in terms of branding focus, strategy and line of attack. From BusinessWeek.com: The concepts needed for a winning Super Bowl campaign are the same for any powerful, year-round marketing program, regardless of the size of your company or budget. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Simple Ways to Generate Leads | Leads Generation Marketing Generating leads is not as easy as ABC, nor complicated as advanced calculus and trigonometry, it just requires an exceptional skill in finding various ways and strategies to generate one, and this doesn’t necessarily mean paying through the nose. Just advertising your business in a local newspaper may not be the best idea so far to generate a large number of leads—perhaps, you need to be innovative in integrating diverse tools in the hope of targeting your goal which is to generate leads as many as possible and turn them into customers. Sticking to one strategy doesn’t really work, but converging a variety of them will most likely to give you the result you ever wanted. For instance, the webbing strategy, this is by means of setting up a networking event. Also, with the use of brochures; this is like discharging a stimulus that will drive your prospects to do further action regarding your offer. Joining trade shows is also a strategic way in generating leads.
Call-to-Invite Telemarketing Yet, after all the preparations, there is always a potential for disaster – poor turnout. How do you get potential customers to show up and turn your tradeshow or seminar into an excellent lead generation and appointment setting opportunity? In our experience, it’s knowing what motivates people and building their excitement through effective call-to-invite campaign. We run call to invite campaign through telemarketing, targeting participants with precision, and call to follow-up to convert leads to customers. Phone invitation is more personal.Outbound calling is flexible; it allows you to rework your approach during a conversation whereas email gives you only one shot at a copy.Event telemarketing results are easy to measure. Our event telemarketing process is quite straightforward. Then without skipping a beat, we run another follow-up campaign to thank visitors on your behalf, receive feedback, and keep potential customers anxiously engaged as they move along the sales process.
Lead Generation for Online Marketing Services Providers Online marketers are not just earning dollars with their services. They are digging gold bars, not literally though. With the rise of SEO, web design and web development, it would not come as a surprise why companies gamble on these ventures. And bet they have been sleeping on a bed of roses at the present time. But, this is not without a catch. Although there is an ocean of opportunities for them to get new clients, they have to fight the increasing number of service providers. To make things easy for them, companies can seek professional assistance from the experts in lead generation and appointment setting. Marketing through the phone is naturally high-speed and accurate. Reliable telemarketing firms have polished every area to offer solutions that meet or exceed the expectations of the clients. Callbox has been delivering quality and targeted b2b sales leads for various business industries such as the fast- paced online marketing industry.
Building Trust As You Market Your Business: An Essential Guide You need to develop trust and confidence in your B2B leads prospects before you can go to the next stage of the marketing process. Building trust is difficult, true, especially if you are still new. But as long as you take the following tips to heart, then you will be on the right track. Trust is important. No matter where you are, who you are, or what you do, you need to trust if you want to get far. Be knowledgeable – if you want to wreak your chances of you getting the confidence of your prospects, then come to the meeting unprepared. These are just some of the things that you can do to develop trust with your prospects. This content originally appeared at Callbox Blog: Building Trust As You Market Your Business: An Essential Guide
On B2B Lead Generation and the Value of Prospect Incentives No matter what strategy each business employs for their B2B lead generation campaign, one ultimate goal stands out: getting prospect information for them to become leads. Whether it’s through subscriptions forms, call to actions or downloads, marketers would use every tactic to achieve this goal. But prospects don’t just give out information – you have to persuade them to. It could be in the form of a very compelling content piece or an awesome freebie. This is the value of incentive. The following 3 questions, shared by Eric Coffman, Research Analyst and contributor at MarketingSherpa.com, examine the significance of offering these incentives to prospects for B2B lead generation purposes: Do your incentives provide tangible value to your visitors? Incentives come in many forms and differing levels of value. There are two important things to consider when thinking about incentives: cost and relevance. Will visitors to this landing page find the incentive relevant?
Client Profiling Services Selling to people you don’t know is like shooting in the dark. While a few pitches actually hit the target, most are not even near-misses. Client profiling can quickly solve this problem. Unlike your typical company profiling technique, we don’t simply split business leads by differences in income, status, or age bracket. We perform rigorous data mining to create detailed client profiles you can use to effectively package and position your message to match your market’s interests. Could your lead generation campaign be more targeted if your client profile had the following additional information? Employment HistoryInterests and hobbiesProduct or service preferencesPurchase historyAverage spendingCredit worthiness, etc. Put more life into your customer prospecting campaign. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.