Retailers will have to switch things up to wow Gen Z crowd A couple of weeks ago, I picked up my stepdaughter at Viera Regional Park from soccer camp. I must have had an "easy touch" look. "Can we go to Justice? I'd never been clothes shopping with a 10-year-old before and figured it would be a test of wills: Renown cheapness vs. big pleading eyes that could rival those of a Labrador waiting for a piece of leftover brisket. As soon we walked into Justice at The Avenue Viera, a friendly — maybe too friendly — associate smiled and mentioned "sales," and the battle was over. After 45 minutes of looking, contemplating and trying on clothes, my stepdaughter ended up with a new pair of un-budgeted $25 jeans. Then there were texts of her new jeans to friends, and return texts of clothes they had just purchased. "Wait until H&M opens at the mall," she told me. But the bigger takeaway I got from all this was: Welcome to Generation Z. • Savvy: They're as socially-conscious as they are brand-conscious.
Move over Millennials - it’s time to talk to Gen Z Born post 1995, this generation are true digital natives. They don’t know of life before Google, Facebook, smart mobile phones or digital TVs. Similarly referred to as the iGeneration, NetGen or Screenagers they have been born into a pervasive digital world where everything and everyone is accessible at the press of a button or click of a mouse. As such they are used to finding information and education, consuming entertainment, communicating, participating and sharing across multiple digital screens. For Gen Z, their smartphones are an extension of their body through which they manage their lives, and particularly their social lives. They communicate through them in bite size short messages, at speed, often with images and symbols. Research suggests that their brains have evolved to process more information at faster speeds, and are cognitively more nimble to handle bigger mental challenges.
Generation Z Spending Habits Get ready for Generation Z Jack Andraka created a pancreas cancer test (Ethan Hill/Redux) Last February, 16-year-old Ann Makosinski drew applause and gasps when she appeared on The Jimmy Fallon Show. The Victoria native was showing off her invention—a flashlight powered by the heat of a human hand—on a segment with two other young inventors. Fallon’s line may be a cliché, but it echoes a growing sentiment, as the spotlight is thrust on Generation Z, the unimaginative term for the cohort following Gen Y, or Millennials. Research, though still in beta, points to the emergence of a stellar generation: educated, industrious, collaborative and eager to build a better planet—the very qualities exemplified by Makosinski. Much of the current chatter surrounding Gen Z has been generated by the 56-slide presentation “Meet Generation Z: Forget everything you learned about Millennials,” produced by New York City advertising agency Sparks & Honey. Other studies paint them as the new conservatives. Related:
Beyond Millennials: How to Reach Generation Z Millennials are so last year. As the generation that inspired countless thinkpieces eases out of the public eye, marketers are honing in on the next wave of consumers: Generation Z. These folks, born in 1995 or later, make up 25.9% of the United States' population, contribute $44 billion to the American economy and differ from their predecessors in a few key ways. While millennials — a.k.a. Generation Y — grew up alongside the World Wide Web, Gen Z is growing up with social media. That said, not all social media is the same to Gen Z. Instead, Gen Z favors Snapchat, Whisper and Secret — ephemeral and visually engaging platforms that cater to the youngsters' eight-second attention span. Gen Z shares the entrepreneurial spirit of millennial innovators: About 72% of current high-schoolers want to own their own businesses, and 76% hope they can turn their hobbies into full-time jobs. Check out everything you need to know about Gen Z below, in an infographic courtesy of Marketo.
Will Today’s Young Activists Become Their Generation’s Lifelong Advocates for Change? This weekend, in Washington D.C. and across the US, hundreds of thousands of students accompanied by those who support them, stepped out of their classrooms and into history. Organizers estimate that as many as 800,000 people attended the March for Our Lives at the Capital, and that rallies took place in 390 of 435 Congressional districts. The size and potency of this youth-led protest against shamefully inadequate gun laws rival the student demonstrations of the Vietnam era. With their remarkable media and organizing savvy, young activists are changing the gun debate and beginning to hold politicians accountable. When we founded The Children’s Partnership in 1993, we were inspired by the spirit and galvanizing movements of the ’60s. Our careers as advocates have been satisfying and personally meaningful because we have seen the needle move in a positive direction on the goals for children we focused upon. And we hope they are just getting started.
Understanding Generation Z in the Workplace So who is Generation Z? What are their behaviors? And what sort of impact will they have on the workplace, business, and the economy? Given its experience growing up in the aftermath of the Great Recession, you might think Gen Z has emerged as a pragmatic, risk-averse, non-entrepreneurial group motivated by job security. While salary is the most important factor in deciding on a job, Generation Z values salary less than every other generation: If given the choice of accepting a better-paying but boring job versus work that was more interesting but didn’t pay as well, Gen Z was fairly evenly split over the choice. To win the hearts of Generation Z, companies and employers will need to highlight their efforts to be good global citizens. Back to top
Narcissiques, matérialistes, désinformés... Ces clichés à démonter sur la génération Z X, Y, Z… La prochaine case est déjà prête : ça sera la génération alpha (ou peut-être les Coronnials pour saluer ceux qui ont fait leur entrée dans le monde pendant la crise sanitaire). L'exercice peut paraître ridicule, essayer de faire rentrer au forceps des générations dans des cases, quand bien même seules quelques années les séparent. Oui, mais quand même. Si on prend d'emblée conscience du risque inévitable d'une généralisation abusive, segmenter est instructif pour mieux comprendre les grandes transformations qui traversent chaque génération. Ainsi, à ceux qui ont grandi dans les Trente Glorieuses et qui ont découvert les premiers médias de masse, on peut comparer ceux nés à l'heure de la révolution numérique, smartphone en main et 4G dans le sang. Nés entre 1995 et 2010, les Gen Z représentent 32 % de la population mondiale. Digital addicts mais avides de relations authentiques Autre cliché : les Gen Z s'exposeraient sans filtre sur internet. Narcissiques mais avant tout makers
Enough is Enough: How Generation Z is breaking barriers and speaking up – The Fourcast She stands in the cold and pouring rain, huddled around other like-minded young men and women who have gathered to support a cause they hold dear to their hearts. Through the dense sea of bodies, she spots a child, no more than 5 years old, perched on her brother’s shoulders and holding a sign that reads, “Enough is Enough.” Although they may appear to be a mere melee of teenagers armed with limp, handmade signs, they are much more than that. They are the face of Generation Z—a group of outspoken and socially-aware teenagers on the brink of momentous change, and they won’t be silenced. They have witnessed the destruction of the Twin Towers and mass shootings. Born roughly in the time frame between 1995 to 2015, Generation Z is the next up-and- coming generation on the current trajectory to change the world. It is a common misconception that age correlates with wisdom or knowledge. Generation Z is known for being extremely technologically proficient. How the World Shaped Generation Z
Anxiety has overtaken Depression: Generation Z - The Stress Management Society A study conducted in 2017 concluded that more than 1 in 3 teenage girls suffer with anxiety and depression. With 37% of girls having three or more symptoms of psychological distress, such as feeling worthless or unable to concentrate, compared to 15% of boys. Interestingly, it also concluded that depression and anxiety in boys had fallen within the last 10 years. Anxiety has overtaken depression as the most common reason generation Z seek mental health help and many believe that this is due to the pressures associated with social media. With a tool that impacts our social lives vastly, it clearly has a correlation to our emotional wellbeing. A study conducted by Jean Twenge, San Diego State University also concluded that those who spent more time on social media reported an increase in mental health issues compared to those who spent less time online and more time playing sports, meeting up with friends or religious activities.
What Employers Need To Know To Optimize The Gen-Z Hiring Process CEO of Maki People, a skills assessment tool to hire better and faster. Employers face unique challenges when hiring Gen-Z employees. The current hiring process is often ill-suited to this generation's expectations and values, making it difficult to attract top talent. As the first true digital natives, Gen-Z brings a unique set of qualities and expectations to the workplace, and the workforce is undergoing a significant transformation with their entry into the workforce. Considering all these parameters, employers need to adapt their approach to this new generation and review their hiring process. Adopt a skills-based hiring process. Traditional hiring methods that rely heavily on résumés and interviews may not effectively assess Gen-Z candidates. Gen-Z candidates prefer an easy, interactive hiring process that puts them in control of their application. Personalize the process. The current hiring process can be impersonal, which no longer resonates with candidates.