background preloader

The Callbox Multi-Channel Marketing Approach

The Callbox Multi-Channel Marketing Approach
Our strength does not reside in any single tool we use, but rather, in our multi-channel sales lead generation platform leveraging a unique combination of call center, email, online, mobile, social media and other services. Using these tools separately, the results we got were in the "OK" range. But since we know, and you know, that you can do much better than just OK, we decided do things quite differently from our competitors, and the results were much better. Here's what you can do using Callbox's integrated marketing strategy: Reach out to prospects with the right message at the right time. Proof of the strength of our approach is our growth over the years and that of our clients who keep coming back for our services.

Want More Quality Singapore Business Leads? You Only Need These Two Things Proper lead generation is what keeps a business alive, but it’s not the only thing that’s vital to your company’s success. To have a better chance of acquiring and converting your Singapore business leads, then you have to make sure that you have the right appointment setting team in addition to an amazing lead generation campaign. With both, you can always expect high quality Singapore business leads for your company. A great lead generation strategy Choosing which marketing strategy to use for lead generation should of course be your first concern. A reliable appointment setting campaign The next method is getting your business prospects to meet with your sales representatives, whether it’s in person or online. Furthermore, experienced appointment setters will make sure all your business appointments are always kept.

Top 3 Obstacles to Effective Multi-channel Marketing in the IT Industry | IT Sales Leads Marketing That integrated marketing is currently the best approach to IT lead generation is beyond question. However, there are certain factors that could keep you from effectively implementing an integrated or multi-channel marketing approach into your IT lead generation platform. According to the 2013 Quarterly Digital Intelligence Briefing conducted by Econsultancy and Adobe last November 2013, the top 3 main obstacles to effective integrated marketing are: Organizational StructureCompany CultureDisparate Data Resources The results are not surprising. Another factor which makes it difficult to effectively implement a multi-channel B2B lead generation campaign is company culture. Lastly, differing results, opinions, and feedback about the effectiveness of combining various tools gives marketers another reason to doubt their decision to shift to multi-channel marketing.

Appointment Setting/Lead Generation But we do know that if you had to go shop for 20 ingredients to make just 1 cake, you wouldn’t want to have to go to 20 different stores to get them. Not fun. Nor very cost-effective. Not very different from when you’re looking for a lead generation solution. Your shopping list probably looks like this: List of potential clients with updated phone numbers and email Expert sales callers who need little to no training on prospecting CRM software that can handle high volume call activity Marketing Automation that includes email marketing, social networking and lead nurturing Looks like you need a LOT of things. Or you could save yourself some time and just talk to us right now. You’ll find we do know what you need – a complete lead generation solution – and that ‘s exactly what we have.

B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox Leads Generation Marketing Marketing Activities you should Outsource to Professionals | Business Marketing Singapore Some things are better left to experts, especially when the fate of a business is on the line. This is certainly true in the world of marketing. No one is really an expert of everything; each person can only specialize in a handful of fields. When we desperately try to be a “Jack of all trades”, we end up not reaching the maximum potential of our efforts. That’s why we need to understand that there are marketing channels that need external help for them to be truly effective. An excerpt from a KissMetrics blog post enumerates 4 of these channels that marketers need to outsource: 1. Effective copy goes far beyond attractive wording. Your copy isn’t something to assign to the team member with an English degree. 2. The quality of the media you produce is directly correlated to the status of your company in the eyes of viewers.Average infographics and videos don’t automatically propel a business into prominence. 3. Long-form content has the capacity to serve as a flagship of your company. 4.

B2B Lead Generation Services, Telemarketing | Callbox Information Technology’s Role in Modern B2B Marketing | IT Leads Generation IT sales leadsJanuary 5th, 2014 Interacting with leads and closing them successfully is the trademark of an effective marketing campaign. But what is the role of technology in this scenario? Has it been a huge help? Certainly. Are there certain drawbacks that make it not worth valuing? Here are some ways technology help businesses in closing leads more effectively: In lead generation Brought about by years and years of experimenting and studying, new technologies are transforming how businesses manage the sales funnel. …deliver more leads into the sales funnel – Because many leads are easily identified, a lot of them would be passed on to the next levels of the process. In the entire marketing process in general IT enhances efficiency in operations. Thankfully, technology has evolved adequately to make marketing tasks easier for businesses. Tags: business strategy, IT sales leads, IT Telemarketing Leave a Reply

Facebook Hashtags: How Will It Help Lead Generation? With social networking giant Facebook introducing the hashtag feature on its pages, social media marketers have been given another tool in their lead generation and appointment setting efforts. With the hashtag function, Facebook users can now consolidate all information available regarding the tagged topic. This could be very useful for businesses seeking more customers from the social network. Being able to monitor trends and discover content has always been Facebook’s major weakness, a frustrating situation for marketers in search of new sales leads. Similar in function to the hashtags you see on Twitter, Pinterest, Instagram, and Tumblr, Facebook’s hashtag feature can now add more contexts to their post, or link their post to a larger discussion already happening in the social media site. This is an important innovation in terms of mining for B2B leads. There are plenty of marketing and lead generation opportunities that your business can explore with Facebook’s new feature.

Related: