Social Media Marketing Case Study: YATS
Our Blog Social Media Marketing Case Study: YATS By Chad Richards on November 4, 2010 in Blog inShare0
Launch a Group Text Messaging Campaign for Your Nonprofit for Free « Nonprofit Tech 2.0
[tweetmeme] I like to think of group text messaging campaigns as the e-newsletter of the Mobile Web – just much shorter. Over the last decade nonprofit communicators have been perfecting e-newsletters to drive traffic to their organization’s website, blog, Facebook Page, etc. and to keep supporters informed and engaged. Now that same concept is emerging in mobile communications. Text messaging campaigns help keep supporters engaged and informed, and can significantly increase traffic to nonprofit mobile websites and smartphone Apps.
Social media case studies from IBM, JetBlue, Nokia, and 10 more
These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right. Comcast, Zappos, Dell, and JetBlue are all featured in Brian Solis‘ Fast Company article on Twitter tips from socially savvy brands. >> Fast Company InterContental Hotels Group‘s Del Ross was featured in a recent USA Today article on how the hotel brand is using Gowalla this summer as part of their “Hit it Big” loyalty program. >> USA Today
How Mega Charity Events Harness the Power of Social Media
Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007. For the past couple of years, the social web has witnessed mega charity events like Twestival, 12 for 12k, Tweetsgiving and CrisisCamps. These events harness the long tail, taking thousands of participants across cities and continents to achieve amazing results. Twestival alone has raised more than $1.2 million.
Labor & Employment Law Perspectives
Social media (or social networking or Web 2.0) is not a fad. Your employees are using it, and you need to develop a social media policy so employees and management understand the proper use of various social media tools. The goal should not be to stifle use of social media, but to protect the company’s interest while minimizing potential risks. Each company’s policy will be different depending on how your company uses and intends to use social media.
Answered: 10 Common Social Media Marketing Questions
Can dipping your toe in the water be more detrimental than diving all the way in? Yes, when it comes to using social media for marketing your business. Dipping your toe in the water by launching a small social media experiment or hiring an intern to manage community engagement will deliver insignificant or vague results. It is not going to change the way you are doing business.
10 things you should cover in your social networking policy
As sites like LinkedIn, Twitter, and Facebook become intertwined with business uses, organizations need to establish guidelines for employees on workplace access and appropriate usage. Deb Shinder looks at 10 key considerations that such guidelines should address. As sites like LinkedIn, Twitter, and Facebook become intertwined with business uses, organizations need to establish guidelines for employees on workplace access and appropriate usage. Deb Shinder looks at 10 key considerations that such guidelines should address.
Why Ideals are the New Business Models - Umair Haque
by Umair Haque | 5:35 PM March 13, 2009 Take your pick: newspapers, autos, mobile, solar — across the zombieconomy, boardrooms are sweaty-browed with the task of business model redesign. It’s the worst downturn for the better part of a century: business model redesign — lower costs, greater efficiency, choosing the most profitable customers and revenue streams — should be every boardroom’s first priority, right? Nothing could be more wrong.
The Small Business Social Media Cheat Sheet
This post was written by Jenny Urbano, our Social Media Manager. Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU. We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us! 6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay! For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here.
7 Tips for Succeeding as a Social Media Strategist
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward. In the past few years, the social media marketing role has become increasingly present, leading the way to more strategic social media programs. Enter the social media strategist. Jeremiah Owyang, an industry analyst at Altimeter Group, a digital strategy consulting firm, recently spoke at the Word of Mouth Marketing Association Summit about the career path of the corporate social strategist, touching on current responsibilities and challenges, as well as the future of the role.
The Social Media Crisis Response Plan – how to avert the next big #Fail
Home » Engagement, Infographic, Training If the recent Costa Concordia tragedy or McDonald’s #McFail hijacking have taught us anything, it’s that even savvy digital marketers can still get swamped by the social media-fueled crisis. That’s why we’ve produced another helpful tool to help you and your social media team adroitly navigate the lurking corporate crisis. Proper reputation management and crisis control begins with joined-up internal processes.
Forget Your Elevator Pitch — What's Your Dumbwaiter Pitch? - Umair Haque
by Umair Haque | 12:01 PM April 20, 2010 So you’ve got an elevator pitch — a short, pithy description of why your business is special, exciting, and unique. Yawn. Today, elevator pitches are the economic equivalent of speeches at a beauty pageant: predictable, often vapid, always bland.
Building a Social Media Predictive Model - Search Engine Watch (SEW)
Social media success can be measured using a variety of methods. But successful social media efforts generally don't occur by broadcasting to the widest audience possible. Instead, success entails moving beyond reaching your audience to engaging them and ultimately leading them to take action. The difficult part is gaining an understanding of what it will take to get enough of your audience to take the required actions that will allow you to reach your goals.
Launch a Broadcast “TV” Channel for Your Nonprofit « Nonprofit Tech 2.0
Websites like Ustream.tv and Justin.tv allow individuals and brands to launch their own Web-based “TV” channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Think about that for a second. Nonprofits will soon be broadcasting their own live TV programs to households around the world simply with a Ustream channel and a smartphone. The current technology of live-streaming on the Web has been around for a few years, but only recently with the launch of smartphone Apps that convert phones into video cameras and social media integration, has the technology started to reach mass adoption by Web users (its up 600% in the last year!).
