Zite J'affiche...! L'actualité en affiche par Geoffrey Dorne Prismatic News360 Kristine Lowe: Are newspapers content farms? With all the hullabaloo over content farms, Google, and whether Huffington Post really is a content farm, as of late, two contrary perspectives struck me last week. First, I attended Robert Picard's talk on media business models, as mentioned here. What I didn't mention was some points he also raised the last time I heard him on this issue: "Media is also in trouble today because they produce very little original content, most of what they publish is just edited content from the wire services. He argued that to survive newspapers need better news and information than our competitors, different news and information than our comptetitors and news people value, saying: "You don't win this competition by just copying everyone else". That much should be obvious, but then fast-forward to this whole debate about content farms such as Demand Media, or to the discussion of whether Huffington Post, recently acquired by AOL, really should be classified as a content farm: That spurred this post:
Taptu Why QR Codes Matter Now Heidi Cohen | April 4, 2011 | 6 Comments inShare193 10 ways to use QR codes in your marketing. Developed in Japan by Denso-Wave, QR codes (or Quick Response codes) are two-dimensional bar codes that store up to 7,089 characters of numeric code that provide a great, easy way to enhance marketing and content. Increased smartphone usage is driving QR code use. 10 Ways to Use QR Codes Here are 10 ways to incorporate QR codes into your marketing to connect with prospects, customers, and the public by providing them with additional information. Link offline marketing to online. While QR codes have hurdles to expanded usage, namely the need to learn a new behavior, the need for a smartphone with a QR code reader installed, and connectivity, consumers are finding their diverse functionality convenient and snapping them more and more. Have you added QR codes to your marketing mix? Happy marketing, Heidi Cohen
10 things no one tells you about stand-up comedy 3. You have to ignore the critics If you want to be a successful comedian, don’t worry about making the nerdy critics who lurk at the back of gigs with their little pens laugh. 4. If you follow comedians on Twitter all you will read about is how they have just seen their best mate do a storming gig. 5. The louts that shout out at gigs tend to think they have the wit of Oscar Wilde and the poise of Noël Coward. Having said that, some responses to interruptions are priceless. 6. Imagine, just for a moment, that you said the same thing every night. 7. Stand-up comedy is just that: few comedians deliver their jokes while perched on a stool. The exact amount of time you spend on your feet seems to depend on your nationality. 8. Not better. 9. I’m afraid to say that if you are thinking of getting into stand-up for the sex and drugs, you're in for a (not very) rude awakening. Comedy is more like the new accountancy. 10. Any comedian who tells you otherwise is just jealous.
MyTweetMag Are newspapers content farms? Graeme’s You can get new post notifications through RSS, email, Twitter or Facebook Posted by Graeme in Internet,Media at 2:37 pm on Wednesday, 9 February 2011 I disagreed with a recent blog post by Alan Patrick which described the Huffington Post as a content farm. How much original content is there in newspapers. North and South Korea military talks collapse: this refers to Reuters and South Korean media, and mostly appears to be a rewrite of the Reuters article.Next comes UK trade deficit hits record £9.2bn. The Guardian contains both good and original content, but the articles that are good are not original, and those that are original are not good, with the possible exception of Aufa Hirsch’s article. What value comes from a newspaper? Journalists are more skilled reporters and better writers than those who churn out stuff for the likes of Demand Media. Comments (4) Comment by alan p at 3:31 pm on 9 February 2011 at Puts me in place,especially as you may be right :)
Vu Manage Your Social Media Efforts: Review of Postling Social media is powerful for marketing and creating engagement. For many of us, we go from one account to another, managing the flow of tweets, status updates, Facebook likes and more. Managing your social media efforts is no easy task. Quite recently, I’ve heard from many of you that you want to know about tools you can use to help you control your social media marketing time. Postling is a social media management tool that lets you view and control your accounts from one single interface. The service lets you add your major social media accounts quickly and easily (image below). What I really liked: The biggest benefit of Postling is being able to reply to Twitter, Facebook and blog comments from one location. What I’d like to see: I started to say that I’d like to be able to publish to my own blog, not ones hosted at other sources, but then I figured out it actually is possible. When reviewing a product, I can usually find something that really needs improvement, but not this time.