http://www.youtube.com/watch?v=h2OfQdYrHRs
IKEA takes its product catalog mobile with augmented reality app IKEA taps Mobile Dreams Factory for augmented reality app Retail giant IKEA has taken its 2010 catalog mobile with the launch of an augmented reality application for Apple’s iPhone. Mobile marketing agency Mobile Dreams Factory has brought the 2010 IKEA catalog to the iPhone with a unique augmented reality feature: Users can select a piece of furniture from the catalog and place it anywhere inside the room around them, changing its size to fit the perspective by using the phone’s camera. “Every year IKEA launches their printed catalog,” said Alberto Benbunan, managing director of Mobile Dreams Factory, Madrid. “Last year, IKEA launched announced an iPhone app together with the press release of the printed catalogue.
Augmented Reality auf der Visitenkarte – trendy oder unnötig Wer in der Medien- und IT-Branche arbeitet, der muss aus der Masse herausstechen. Sei es mit verrückten Ideen, ausgefallenen Klamotten, markanten Aussprüchen … oder mit einer originellen Visitenkarte. Anzeige Hydra's Solar-Hydrogen Power Makes Clean Water From Dirty at 20,000... For the one in every eight souls around the world lacking access to pure drinking water, how about this: A solar-powered water purification system that spits out pure water, hydrogen and, just for kicks, electricity too. Could it get any better than that? The device is called Hydra, and like its many-headed mythological namesake it truly serves a multitude of purposes: As its press release notes, "imagine a single trailer-mounted device that turns scum into over 20,000 gallons of pure water a day, stores electricity better than a battery, makes medical-grade oxygen, and runs on the sun." That's quite enough benefits from one device, thankyouverymuch. It works on a very simple, long-understood principle: electrolysis.
Wikitude Wikitude is a mobile augmented reality software which is developed by the Austrian company Wikitude GmbH (formerly Mobilizy GmbH) and was first published in October 2008 as freeware. It displays information about the users' surroundings in a mobile camera view, including image recognition and 3d modeling. Wikitude was the first publicly available application that used a location-based approach to augmented reality.[1][2] How it works[edit] "La réalité augmentée crée une relation émotionnelle avec le con Les entreprises doivent intégrer cette technologie à leur stratégie marketing. Mais pour que cela fonctionne, l'expérience doit être à la fois immersive, sociale et narrative. Et émancipée de l'étiquette d'outil gadget. Entretien sur l'usage marketing de la réalité augmentée avec David Nahon, en charge des technologies de virtualité immersive chez Dassault Systèmes. L'Atelier l'a rencontré à l'occasion du forum sur le thème et organisé par L'Echangeur. L'Atelier : Quels bénéfices les entreprises ont-elles à tirer de la réalité augmentée d'un point de vue marketing ?
mental_floss Blog & The Straw that Saves Lives Providing money, roads, education, electricity, and employment to needy people of the world is a noble idea, but it's like putting the cart before the horse when a billion people don't have a reliable source of safe drinking water. They are in danger of ingesting typhoid, dysentery, salmonella, diphtheria, E. coli, or cholera. Water treatment plants and long distance pipes are terribly expensive for Third World nations, and even purified water can become contaminated with disease before consumption. A possible solution: a personal water filter for each person. Danish water purification company Vestergaard Frandsen has developed the LifeStraw® Personal, a small filter that requires no power and can be worn on a string around the neck. There are no moving parts and no maintenance is required.
Augmented Reality (AR) in Education « Learning Technologies November 22, 2010 by Steve Yuen Augmented reality (AR) is an emerging form of experience in which the real world is enhanced by computer-generated content specific to a location and to an activity. Today, AR applications have become portable and available on mobile devices. AR is beginning to change news, entertainment, sports, e-commerce, travel, museums, architecture, and marketing in tangible, exciting ways. In education and training, AR has the potential to make ubiquitous learning a reality, allowing learners to gain immediate access to a wide range of location-specific information from various sources. The 2010 Horizon Report predicts that the use of simple AR in education will be widespread within 2 to 3 years on U.S. college campuses.
Laser Crosswalk Saves Pedestrians From a Painful Death - GEARFUSE When the light turns red, a huge laser wall projecting apparitions of crossing pedestrians spans across the crosswalk. The concept is designed to keep crossing pedestrians safe from any overzealous drivers who otherwise might have ran the red light. Link [via] Hot Wheel: Ultra-Minimalist Electric Single-Wheeled Vehicle In our greener future, it looks like we will all need to opt for smaller, more energy-efficient transportation. Most designers have been rising to that call by thinking up tiny electric cars – but some are going in a different direction. The Solowheel is an almost-ridiculously tiny single wheel urban transport gadget that acts like a self-righting unicycle without pedals.
How To Use Augmented Reality In Education When you were a kid, did you watch RoboCop and totally love the heads-up display? What about the fascinating visuals in Minority Report or Iron Man? They’re basically a form of augmented reality (AR for short). Augmented reality is not something limited to just Hollywood blockbusters though. There are a bunch of ways people are using augmented reality in education, believe it or not. Before you get your feathers all ruffled, though, let’s clear something up.
DLD Magazine: "Augmented Reality: Living in a Virtual World", by Bríd-Áine Parnell For some years now, all the technology sector has heard about is the (eventual) coming of virtual reality. Then, out of nowhere, the focus changed. It's not virtual reality that's on its way down the pipeline — it's augmented reality. Before Google ploughed millions into the latest funding round of secretive augmented reality (AR) firm Magic Leap, before Microsoft unveiled HoloLens, no one outside the AR sector really knew much about what it is, and can be, capable of. “When I first started my company and started talking to VCs, they just said, 'What are you talking about?'" said InfinityAR CEO Motti Kushnir.
Life on MARS: Location-Independent Augmented Reality GPS-based Augmented Reality is great for a mobile game like Ingress, but it won't help you fix your car. New software from PAR Works has a visual take on Augmented Reality, bringing the benefits of the concept to an entirely new class of applications. It might even work its way into gaming, too. Current implementations of AR usually tie into your phone or tablet's location features (GPS, compass, etc.) to determine exactly what to show you. In some cases, like an interactive subway map, this is exactly what you need, but there are times when you want something more precise – or times when location doesn't matter at all.
Augmedix nabs $17M to ‘rehumanize’ doctor/patient relations using Google Glass Google Glass is no longer being marketed to consumers, but its enterprise business continues to pick up pace, and today one of the more promising companies developing medical services using Google’s connected eyewear is announcing a significant investment in its technology, which aims to “rehumanise the interaction” between doctors and patients by pulling physicians’ faces away from their computer screens, according to its CEO. Augmedix, a startup out of San Francisco that has developed a platform for doctors to collect, update and recall patient and other medical data in real-time, has raised $17 million in a strategic round. The investment is significant because of who is making it: it comes from five of the biggest healthcare providers in the U.S. — Sutter Health, Dignity Health, Catholic Health Initiatives (CHI), TriHealth Inc., and a fifth that is remaining unnamed for now. Ironically, it seems that the exact opposite of this is the reason behind Augmedix’s growth to date.
Net-A-Porter: Augmented Reality Shop Windows NET-A-PORTER are rolling out Augmented Reality Shopping Windows, around the world including Paris, New York, London, Munich and Sydney. The video demo above is from late last year for Fashion’s Night Out celebrations in London and New York, but as of today, it’s been rolled out globally for the new Karl by Karl Lagerfeld collection, with the same sort of features. After downloading the NET-A-PORTER iPhone/iPad app, customers who turn up at stores can activate an Augmented Reality shopping experience by pointing the camera at the various pieces in the window, revealing 360 degree product models, video catwalk showcases, product information, pricing and the ability to buy instantly… It’s also a great way to generate after hours sales.