Gartner Identifies the Top 10 Strategic Technologies for 2010 ORLANDO, Fla., October 20, 2009 View All Press Releases Analysts Examine Latest Industry Trends During Gartner Symposium/ITxpo, October 18-22, in Orlando Gartner, Inc. analysts today highlighted the top 10 technologies and trends that will be strategic for most organizations in 2010. The analysts presented their findings during Gartner Symposium/ITxpo, being held here through October 22. Gartner defines a strategic technology as one with the potential for significant impact on the enterprise in the next three years. Factors that denote significant impact include a high potential for disruption to IT or the business, the need for a major dollar investment, or the risk of being late to adopt. These technologies impact the organization's long-term plans, programs and initiatives. The top 10 strategic technologies for 2010 include: Cloud Computing. Advanced Analytics. Client Computing. IT for Green. Reshaping the Data Center. Social Computing. Security – Activity Monitoring. Flash Memory.
Soup - Publish, collect, share. 8 Predictions for SEO in 2010 First off, apologies for my absence from the blog these past few days. It's been an incredibly busy time, trying to wrap things up before I leave for San Diego over the holidays. So much for a December lull... In this post, I'm going to try tackling a lot of the recent trends we've been observing from the engines and talk about my personal perception of what's to come over the next 12 months. #1 - This Real-Time Search Thing is Outta Here Microsoft initially beat Google to the punch in announcing their integration with Twitter data in their SERPs. As Danny Sullivan notes, it's like we're back to Infoseek in 1997. This is, in my estimation (and many others), the worst implementation of new results Google's ever implemented. In 2010, I think this fades away. #2 - Twitter's "Link Graph" is the Real Deal All that real-time integration bashing aside, I'm a firm believer in my original hypothesis that Twitter is cannibalizing the web's link graph. #3 - Personalized Search is Here to Stay
Newsknife Announces Ranking of Top News Sites of 2009 - Search M This this handed to me, Newsknife has just published a ranking of the Top News Sites of 2009. The big story is that Newsknife's combined figures for sites owned by Rupert Murdoch put them in second place at a time when Murdoch has declared his unhappiness with Google News. (Methinks the media mogul doth protest too much.) The Top News Sites of 2009 is compiled by Newsknife from its analysis of more than 311,000 listings by over 7,400 news sites at Google News during the year. 1 Associated Press 2 Rupert Murdoch related sites - Times Online, UK / Wall Street Journal / FOX News 3 New York Times 4 Reuters 5 CNN 6 Washington Post 7 Los Angeles Times 8 BBC News, UK 9 Voice of America 10 Bloomberg This is the eighth year of Newsknife's "Top News Sites" ratings. Newsknife's ratings are based on monitoring the main US-oriented Google News site. I covered this topic last week in my post, "Living Stories is Google's Way of Telling Murdoch to 'Buzz Off.'"
Check-in - Aujourd'hui - Les 11 tendances 2011 de Marian Salzman Les 11 tendances 2011 de Marian Salzman Publié le 12 décembre 2010 Elle a popularisé les Metrosexuels, et les Übersexuels, et depuis 15 ans, elle prédit les grands mouvements de société qui vont affecter notre vie. La "papesse" de la tendance outre-atlantique, présidente de Euro RSCG Worldwide PR, Marian Salzman, dévoile aujourd’hui ses onze tendances qui changeront notre vie en 2011. En avant-première pour INfluencia - Mad as Hell—and Only Getting Madder. La colère, voire même la fureur est le sentiment qui caractérise actuellement le consommateur américain. - Talk to the hands. Dans ce monde qui est en permanence en train de redémarrer, chacun est dans le doute face à une perte de repère et de désir. - Net Gain. Les gens perdent la foi dans leurs dirigeants politiques, leurs institutions, leurs media, leurs entreprises. - Public Mycasting System. Moi, moi, encore moi et toujours moi. - Booting Up. On ne peut plus se permettre d’être gentils et sensibles. - Reinvention, Part II.
Seesmic Social media predictions for 2010 2009 will end with major shifts in social network advertising spending. Facebook, at 350 million users worldwide, is the premier destination for marketers in the US and many worldwide markets. It will surpass its former rival, MySpace, in ad revenues in 2010, when marketers worldwide will spend $605 million on Facebook versus $385 million on MySpace. “As more marketers incorporate social networks in their business, they will no longer look at them as siloed destinations. Earned media will be a key theme of social network marketing. Overall, eMarketer predicts US online social network ad spending will reach more than $1.21 billion in 2009, an increase of 3.9% over last year. 2010 will see stronger growth of 7.1%. With total US online ad spending falling this year, the increase in social network spending also means the sites will account for a greater share of the total, at 5.4%. However, those figures only include paid advertising efforts, which represent just a fraction of all spending.
How Events Can Use Social Media I’m presenting to the International Association of Exhibitions and Events (IAEE) conference today. These people all put on conferences for a living, a multi-billion dollar industry (note: I also put on conferences), and work with an events solutions company. What they’ll want to know is how all these social media tools can improve attendance, drive collaboration, extend the value of events, without taking away any potential revenue. They’ll want a very safe path, tried and true, with a step by step understanding of what will add to the bottom line and how to avoid things that will detract. After years of attending and running events, I can tell you that it’s all still very much a lab environment. Social Media Buzzes Up Potential Attendance Hooking Twitter to your registration system such that it tweets out a message like “I just registered for PodCamp Boston on Jun 14th. It’s hard to say. But don’t be too optimistic. Social Media Extends Communities How Have You Seen It Done, Good or Bad?
Les 20 tendances 2011 par Trend Hunter Mardi 11 janvier 2011 2 11 /01 /Jan /2011 07:50 Le chasseur de tendances Trend Hunter vient de libérer une vidéo passant en revue le 20 tendances qu'il prédit en 2011 : Via : Kinoa Le Blog Billets en relation : Partager l'article ! inShare Par Julien Bonnel - Publié dans : Marketing 2 L’architecture des netbooks de 2010. SmartBlog On Social Media » Reality setting in: What Google’s re Online marketers have long preached the importance of search engine optimization. Make sure you’re mindful of keywords when writing Web site or blog content. Make sure your title tags explain your site or post effectively. Sure, these are all still relevant tips to help generate organic traffic. Twitter made us see what could be possible with real-time search. When I started exploring Google real-time search, the first thing I searched for was “SmartBrief.” While many of us in the social media community might “get it,” I can’t help but think of folks like my mom. All of a sudden, your “social brand” is front and center and has the potential to drive top-line results for those who are actually searching for your product. The reality is that what might come up first (or second, or third) is happening right now. How do you see this shift affecting your business? Image credit, ssuni via iStock