How to Make Your Company Stand Out on Instagram Do you want to attract more followers on Instagram? Are you using Instagram to its full potential? Instagram engagement is 58 times higher per follower than Facebook. In this article I’ll show you how to make your brand stand out on Instagram to gain more followers and bring better exposure to your business. Instagram is an important part of your social media marketing efforts. #1: Optimize the Basics Research shows that people remember 20% of what they read and 80% of what they see. Consistency in social media helps people quickly recognize your content no matter where they are. Whether you already have an Instagram account or are just setting one up, make sure your basic settings are complete and provide as much relevant information as possible. Provide a brief description of what your company does, and inject your company’s voice and personality. Your profile basics are just as important as your photos. #2: Share on Other Social Profiles #3: Get Creative With Product Promotion Wrapping Up
A Scientific Guide to Hashtags: How Many, Which Ones, and Where This post originally published on April 8, 2014. We’ve updated it here with new info, screenshots, and a special episode of the Buffer podcast – The Science of Social Media. Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off. When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. Hashtags also have the potential to be truly valuable. Interested in listening to this post in the podcast format? How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS Research says you should be using hashtags If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags. The proliferation of hashtags is truly incredible. The widespread acceptance of hashtags should give you plenty of reason to consider using them. 1. 2. 3.
Search Instagram by location Hi! We all love Instagram, but until now there hasn't really been an easy way of finding photos from a specific venue. We're here to fix that. We believe Worldcam is the best and easiest way of finding out what's happening right now, anywhere on the planet. This product uses the Instagram API but is not endorsed or certified by Instagram. Reddit /r/technology in NSA, Bitcoin and Snowden censoring controversy Reddit users aren’t as happy as their logo is. Source: Supplied THE social news website Reddit is in damage control after it was discovered that the site’s moderators have been censoring any posts that include popular terms such as “NSA,” “Snowden” and “Bitcoin”. Users discovered the glitch when they tried to submit stories that mentioned any of these words or a long list of others in the /r/technology thread which is followed by around five million Reddit users. Reddit admitted to the BBC that the reason for the disappearing posts was due to moderators of the section who placed a filter which automatically deleted posts with the banned words because they didn’t want to deal with the amount of stories submitted on the controversial topics. Because of this, /r/technology has been downgraded which means it will no longer be a default subreddit and posts won’t appear on the site’s homepage.
Webbygram | Popular Photos | Instagram on the web 3 Social Media Marketing Plans for Every Startup Budget A solid marketing plan is key for any successful entrepreneur’s product, business and service. One great and cost-effective strategy for getting the word out is to utilize social-media marketing. While there still needs to be a plan, objective and follow-through applied to this branch of your marketing plan, you can achieve some great results on a shoestring budget if you know where to look. Related: Why Winging Social Media Won't Cut It Anymore Here are three great social media platforms tailored to a startup budget. Do-It-Yourself Budget: Hootsuite. Related: 5 Reasons Every Business Should be on Snapchat Shoestring Budget: $99 Social. Business Is Blowing-Up Budget: Hubspot. Related: How to Craft the Perfect Social Post [Infographic] The author is an Entrepreneur contributor.
Extragram 50 Expert Tips for Getting Started on Social Media “If you were to give a one-sentence tip to a small business owner just starting out with social media, what would you say?” That’s the question we’ve been asking a lot over the last few weeks. We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media. Most stuck to one sentence. But all provided helpful tips that any business can use when getting started. Feel free to flip through, or read the tips below! (Can’t see the presentation? 1. -Rebekah Radice, Social Media Strategist@rebekahradice 2. Melonie Dodaro, Founder, Top Dog Social Media@MelonieDodaro 3. Robert Caruso, Founder & CEO, Bundle Post@fondalo 4. Laura Cummins, Owner, NineDotz Consulting@NineDotz 5. Gail Goodman, CEO, Constant Contact@Gail_Goodman 6. Joseph Cole, Content Writer*Posted on Constant Contact Google+ Page 7. Don Richardson, Digital Popcorn@DigitalPopcorn 8. 9. 10. 11. Kim Garst, CEO of Boom! 12. 13. 14.
Bringing Presentations into the Mobile Age The world is mobile, and so are presentations. Today we’re excited to introduce three new SlideShare products designed to give you an awesome mobile experience: our first mobile app, a completely redesigned mobile web experience and a mobile preview feature for uploads on desktop. Combined, these products make it easier to access, view and share your presentations on-the-go, but they also help you with what SlideShare does best: discover content through people and people through content. Desktop Mobile Preview: Most presentations are still made with desktop software, so we’ve developed a preview of what your SlideShares will look like on any mobile device, allowing you as the content creator to make sure your work is mobile-friendly. Mobile Web: We’ve completely redesigned the mobile web experience, allowing you to swipe from slide to slide within a presentation, as you can in the app. For additional details, you can read the post on our SlideShare blog.
Facebook rumoured to be planning electronic money services Users could use Facebook to make electronic payments and save moneyThe social network is rumoured to be seeking regulatory approval from the Central Bank of Ireland to offer electronic money and remittancesThe service is expected to be offered across Europe, but if it is rolled out further, it could boost Facebook's appeal in emerging economies By Sarah Griffiths Published: 09:56 GMT, 14 April 2014 | Updated: 16:11 GMT, 14 April 2014 It’s the place to update friends about your day, share pictures and catch up on the gossip. But in the future, Facebook users could use the site to make electronic payments and save money too. The social network is rumoured to be seeking regulatory approval to offer financial services - including electronic money and remittances - which would, for example, allow foreign workers to easily transfer money back to their families. Not just for status updates? They could pay for goods and services using emoney. 'This is clearly evident in Africa.
How to Develop a LinkedIn Content Strategy Do you have a LinkedIn content strategy? Do you want to maximize exposure of your content on LinkedIn? Reach LinkedIn users with professional, valuable content that stands out, and they’re likely a step closer to pursuing a business relationship with you. In this article, I’ll share four ways content on LinkedIn can help you meet strategic goals. #1: Publish on the LinkedIn Publishing Platform LinkedIn recently made waves by announcing that all members will have access to the same content creation and sharing tools that had previously been reserved for hand-picked LinkedIn influencers. Publishing Platform lets you blog right on LinkedIn. With access to its Publishing Platform, you essentially have your own on-site blog. Recent Publishing Platform posts are visible on your LinkedIn profile. Once published, your content is posted near the top of your LinkedIn profile so anyone viewing it also sees your latest articles. #2: Leverage SlideShare Did you know that LinkedIn owns SlideShare?
Now You Can Send Private Vine Videos to Friends, Others Technology is transforming how modern entrepreneurs stay connected to their business, their team and their industry. In this series, learn more about the cutting edge tools and thinking allowing innovators to stay ahead of the trends. Twitter-owned Vine introduced direct video messaging yesterday, which allows users to send private six-second videos and text messages to their friends -- even those not on Vine. Videos to non-Vine users can be sent via text or email. Does this mean that businesses will now start spamming customers with videos? Vine seems to be working out a few bugs currently. Vine also introduced the option to change your profile color from the standard green to nine other hues. Related: 6 Reasons Why Vine and Instagram Videos Are Great for Your Business Wendy Frink is the social media editor for Entrepreneur.com.
Twitter's Redesign Makes Photos the Focal Point 5 Social Media Predictions for 2014 One of my favorite things to do this time of year -- in addition to spending the holidays with friends and family -- is to look back on the year that was and also look ahead to what the New Year holds in store. When it comes to the state of social media, the past year could be summed up in a few words: real-time marketing, content, video and mobile. In a space that's continuously changing and technology that's advancing quickly, it can be a challenge to know where you should be spending your social-media efforts. Understanding what's ahead can help overcome these frustrations. 1. Platforms like Twitter's Vine app and Instagram's 15-second video make it incredibly easy to create and share this short-form content so take the time to not only understand how to use these platforms but also how users consume content on them. Related: How to Maximize LinkedIn for Your Business 2. In the New Year, I think businesses will make a bigger effort to identify and embrace the fandom. 3. 4. 5.