How to Create an Infographic That Boosts Social Shares and Leads Are you considering infographics for your marketing? Can you effectively communicate visually? Infographics are powerful ways to get attention. In this article, you’ll discover how to craft infographics that are widely shared. Why Infographics? Modern humans have been around for about 200,000 years and for almost all of that time (97%, to be precise), we’ve survived by reading just the visual imagery around us. We didn’t start using alphabets until about 5500 years ago. The fact is, our evolving brains continue to interpret images faster than text. Because of that, infographics, a hybrid of images and text, have become a great fit for social media marketing. Visual.ly shows why brands should use infographics. Examples of companies using infographics include Pepsi, Kraft, Pritikin, Coupon Chief, Marvel, and Venere.com. Infographics get noticed, invite engagement, are highly flexible and are popular on social networks. #1: Plan Your Story Around Your Objectives #2: Gather Your Data Conclusion
Iconosquare - All Instagram online How to Increase Your Social Media Click-Through Rates Want more traffic to your website? What if you could double the click-through rates of your social media updates? Extra traffic from Facebook, LinkedIn and Twitter would be nice, right? In this article you’ll discover four steps for crafting a great call to action that improves click-throughs. Why Driving Traffic Matters Your website is the hub of your online marketing efforts. In an ideal world, you’d be funneling all of your social fans and followers to your website so you could do just that. When you share your latest blog post on Facebook, you want your fans to click through and read it on your website. Unfortunately, it’s been a time-honored struggle for businesses to get potential customers to take action. In most cases, you need to give them a little push. Read on to find out how to entice your social media fans and followers to click through to your website where you can create a deeper connection with them. #1: Tell Fans What You Want Them to Do #2: Give Fans a Reason to Click Through
The Psychology Behind Instagram Marketing EmailEmail One of the best subjects I’ve personally ever come across is psychology. The extent to which it aids one in understanding his/her own self and establish a foundation for generalisation is simply amazing. I personally feel that among all social media platforms that I’m aware of, the one that makes for the most interesting subject for a psychological analysis and evaluation is – none other than – Instagram! Thanks to more than 300 million monthly active users, Instagram is a mini universe in itself but is, nevertheless, as equally susceptible, if not more, to the laws of psychology as the real world. Photo Is Mightier Than Pen Ever wondered why it is so easy, so effortless to watch movies or plays as opposed to reading about them. That’s what studies about the Picture Superiority Effect suggest. Besides, photos are perceptually different from each other as opposed to words, thus making it more likely for recollection. Observing and memorising facts were easy, weren’t they?
3 Ways to Generate Leads With LinkedIn Groups Does your business need more leads? Are you participating in LinkedIn groups? LinkedIn groups are the easiest way to generate leads. In this article, you’ll discover how to maximize LinkedIn group networking to highlight your value and find and connect with important prospects. Why LinkedIn Groups? Since it launched back in 2003, LinkedIn has undergone a remarkable transformation. LinkedIn Groups is a valuable part of LinkedIn’s product features. LinkedIn is an indispensible social network when it comes to doing business online. Think about that for a minute: 64% of ALL of the traffic coming to your corporate or business website via social media channels is coming from LinkedIn! So how can you make the most of the fertile marketing ground that is LinkedIn? When you join a LinkedIn group, you have the wide-open opportunity to find, engage and do business with your ideal prospects. #1: Use Search Filters to Find Leads LinkedIn allows you to join up to 50 groups. Here’s what I like to do.
for Business Instagram helps brands share stories through imagery. And since we began offering a way for advertisers to reach people on Instagram in 2013, we’ve heard from marketers that they want to tell sequenced stories in beautiful, compelling ways that lead to meaningful results for their businesses. We’ve also received feedback from the Instagram community that they are interested in learning more about a brand or product after they have been inspired by a sponsored photo or video. So, today we’re introducing a new format we’re calling carousel ads - a new way for brands to share more images with people interested in their posts. Carousel ads give brands more flexibility in telling their stories by allowing people who view their ads to swipe left to see additional images and link to a website of the brand’s choice. One way to look at it is carousel ads bring the potential of multi-page print campaigns to mobile phones – with the added benefit of taking people to a website to learn more.
6 Ways to Use Pinterest to Promote Your Brand Is Pinterest part of your marketing strategy? Have you ignored Pinterest because you think your brand isn’t a fit? Every brand has a story to tell and visual content can help you tell it. Sharing your story with Pinterest’s engaged and active audience via compelling pictures is a great place to start. In this article you’ll see how six brands got creative with Pinterest and captured new followers and interest. Why Pinterest? Visual marketing is the current trend, so it’s no wonder brands see huge potential in Pinterest. Pinterest has over 70 million users and 25 billion pins. Pinterest launched in March 2010 and has over 70 million users; 500,000 of those are business accounts. While some brands have been quick to adopt Pinterest as a marketing tool to drive targeted engagement, there are a number of companies that can do more to harness the power of Pinterest and visual storytelling. Below are six innovative ways brands are using Pinterest. #1: Bring Pinterest to You #5: Humanize Your Brand
2015 Social Media Image Sizes Guide - Infographic With the ever growing need to have a strong social media presence for your business / brand / personal profiles, it’s so important to optimize them with the right images to represent you. To help you get the most out of your social media profiles, we’ve produced an infographic “The 2015 Social Media Image Sizes Guide” that tells you the best image sizes for each social network and image types; and to make certain that you’re up-to-date with social media platform optimization. This graphic will be constantly updated, so if the networks change their formats, we will be the first to show it in this graphic. Not only do we list the specific dimensions, we’ve have also added some very quick tips and insights to help you decide what photo to use in what platform. Love it? If you enjoyed this infographic be sure to check out our popular guides on how to start a blog, the best WordPress Hosting and the top email marketing software. About The Author Jamie Spencer
How to Make Your Facebook Marketing Work for B2B Do you target other businesses? Are you struggling to generate more Facebook engagement? Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page. In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client. #1: Understand Your Audience It’s important to recognize that your audience on Facebook may not be the same as your audience on LinkedIn. Knowing your audience—what resonates with them and what their expectations are—is always your first step to success. So how do you find out who your Facebook audience is? Facebook Insights tracks how your audience engages with your page. Facebook Insights offers a range of audience data. If you’re using Google Analytics, I recommend upgrading to Universal Analytics so you can use the affinity categories data. Inside Google Analytics click on Admin to upgrade to Universal Analytics. The best data of all, though, is the data you already have.
12 Types of Blog Posts to Drive More Traffic to Your Blog Need more blog post ideas? Have you ever stared at your screen, unable to figure out what to write? Are you wondering what type of content will best engage your audience? In this article, I’ll share 12 types of blog posts that can help you kick blogger’s block to the curb and keep your readers coming back for more. Why Create a Variety of Blogging Topics? You have writer’s block, so why am I giving you a list of types of posts instead of topics? Use a selection of tools to create valuable content for your audience. Choosing from a proven set of blog post types can actually free your creativity and allow you to deliver valuable, engaging content to your ideal reader or customer. When Batman needs to take out a threat to Gotham, he relies on a set number of bat-tools on his utility belt. Likewise, you can improve your writing and deliver high-quality posts in less time by leveraging some popular post archetypes and customizing them with your own content and perspective. Think about it.
A Beginner's Social Media Guide for Small Businesses Are you ready to connect with a wider audience? Want to know the best ways to leverage social media for your small business? If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started. In this article, I’ll show you seven steps you can take to make social media marketing work for you. Why Social Media for Small Businesses? As a startup or small business owner, you know there’s a lot to accomplish with limited resources. Traditional marketing can be a drain on your funds. Social media offers small businesses a cost-effective way to reach their customers. It’s a trade-off though. This guide is for startup and small business owners with limited resources, but who want to learn how to establish and build their brand using social media. #1: Do Your Homework Behind every exceptional social media campaign is a great strategy. Social media is all about connecting with your audience on an authentic level. Start by defining your audience.
How to Create a Successful Business Blog Want to build a blog that benefits you and your business? Do you need help managing your blog? Whether you’re starting a new business blog or looking to revive an old one, there’s a lot to do. You may even feel overwhelmed by all that’s involved. But don’t worry. In this article you’ll find numerous resources and practical advice to help you through each stage of the blogging process. Why Write a Business Blog? A business blog helps you cement your position as an expert by giving you a platform to provide exceptional content (news, tips, trends) for your clients, potential clients and partners. “A business blog is important because it is the optimal choice for your content marketing hub. Here are 10 things you can do, along with a variety of resources you can use, to create and promote a successful business blog. #1: Establish Blog Goals A business blog is a long-term commitment—an investment of time, energy and effort. Why am I starting a blog? Blog Goals: Why Do You Need Them? #8: Write
5 Little-known YouTube Features for Marketers Are you using YouTube as part of your social media marketing strategy? Do you want to reach more viewers and optimize the quality of your videos? There are a whole host of lesser-known YouTube features that creators need to utilize to improve the quality of their content and expand their reach. In this article you’ll discover how to use these tools to increase watch time, attract subscribers and drive more traffic to your website. #1: YouTube Audio Library How many times have you watched a video online, only to exclaim afterwards that it was “the music that made it”? Music evokes a strong emotional response in an audience. It’s tough to find the right music for a video, especially if you’re on a budget. Choose background music via the YouTube Audio Library to improve your video’s impact. Access the YouTube Audio Library through the Creation Tools menu in the Video Manager section of your YouTube account. #2: YouTube Fan Finder Fan Finder ads will stay in the queue until approved. Success!
LinkedIn Publishing Platform: What Marketers Need to Know Do you publish long-form content? Are you wondering if the new LinkedIn publishing platform can help your business? To learn about the LinkedIn publishing platform and why you may want to consider it, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Stephanie Sammons, who is a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that helps financial advisors create and publish content. Stephanie shares how marketers can make the most out of the LinkedIn publishing platform. You’ll discover what type of content works best, when to schedule posts and how you can use the platform to grow a following. Listen Now LinkedIn Publishing Platform