What Happens When Guys Get on Pinterest <br/><a href=" News</a> | <a href=" ABC News Videos</a> Copy It may have risen to fame on the shoulders of mommy bloggers, brides and fashionistas, but a growing number of guys are staking -- or pinning, as it were -- their claim in the land of Pinterest. As of January 2014, Pinterest has more than 60 million monthly active desktop users globally, according to ComScore. Of those, 30 percent are men -- and some have taken to the sugar-and-spice-dominated platform with the same obsessiveness devoted to fantasy football leagues and "March Madness" brackets. "I find amazing things on a regular basis -- tutorials, recipes and masculine design ideas that I wouldn't have thought to look up on my own," Daniel Bear Hunley, a "pinfluencer" with roughly 1.6 million followers, who currently maintains 42 different boards. READ: Pinterest Expands to Travel Industry with 'Place Pins' Launch READ: Is Pinterest Revealing Your Secrets for You?
How to Make Your Facebook Marketing Work for B2B Do you target other businesses? Are you struggling to generate more Facebook engagement? Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page. In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client. #1: Understand Your Audience It’s important to recognize that your audience on Facebook may not be the same as your audience on LinkedIn. Knowing your audience—what resonates with them and what their expectations are—is always your first step to success. So how do you find out who your Facebook audience is? Facebook Insights tracks how your audience engages with your page. Facebook Insights offers a range of audience data. If you’re using Google Analytics, I recommend upgrading to Universal Analytics so you can use the affinity categories data. Inside Google Analytics click on Admin to upgrade to Universal Analytics. The best data of all, though, is the data you already have.
Small Biz Social Friday: 6 Free Tools for Creating Awesome Pinterest Images Not a photoshop pro? No problem! In this week’s Pinterest-themed Small Biz Social Friday post, we share six awesome free tools that allow you to create eye-catching images for Pinterest (and your other social sites, too). Okay, here we go! PicMonkey PicMonkey is one of the most popular free online photo editors. TIP: When you save your image in PicMonkey, it’s best to select “Pierce” or “Sean” under the Quality option — this will ensure your image has good quality when you Pin it. iPiccy If you’re sharing lots of images that include people, iPiccy is a really cool all-in-one photo editing tool to use. Recite Recite gets two big thumbs up for ease and beauty. TIP: Another tool similar to Recite is Quote Cover. Pinwords Pinwords allows you to “instantly add beautiful text to your images.” TIP: Check out their Pinwords bookmarklet! Someecards It’s most likely you’ve seen Someecards before. Studio Design Studio Design is one of our favorite free mobile photo-editing apps. P.S. Share Comments
Want to Dominate Pinterest? Follow These 6 Tips Pinterest is the only social network your grandma understands; it’s also the one your mom jumped on before you did. A once-obscure image board platform with a mere 5,000 users, Pinterest has taken the social web by storm. In just three years, 70 million people—80 percent of whom are female—have pinned over 30 billion items. With these numbers, Pinterest has become the discovery platform that brands have always wished for. One brand that has found major success on the platform is Tiny Hands, a super-small business making big noise with its food jewelry. For those still trying to get a grasp on that perfect Pinterest strategy, Pak shares what works for her business on a platform that is just beginning to realize its earning potential. 1. While Facebook and Twitter offer brands a voice, Pinterest helps them craft the perfect image. “Pinterest serves as a visual display of your brand’s culture,” Pak says. This rings true even for brands with a large physical presence. 2. 3. 4. 5. 6. Related
How to Create an Infographic That Boosts Social Shares and Leads Are you considering infographics for your marketing? Can you effectively communicate visually? Infographics are powerful ways to get attention. In this article, you’ll discover how to craft infographics that are widely shared. Why Infographics? Modern humans have been around for about 200,000 years and for almost all of that time (97%, to be precise), we’ve survived by reading just the visual imagery around us. We didn’t start using alphabets until about 5500 years ago. The fact is, our evolving brains continue to interpret images faster than text. Because of that, infographics, a hybrid of images and text, have become a great fit for social media marketing. Visual.ly shows why brands should use infographics. Examples of companies using infographics include Pepsi, Kraft, Pritikin, Coupon Chief, Marvel, and Venere.com. Infographics get noticed, invite engagement, are highly flexible and are popular on social networks. #1: Plan Your Story Around Your Objectives #2: Gather Your Data Conclusion
The Scientific Guide to Pinterest Marketing 1K Flares Filament.io 1K Flares × What should I be doing with Pinterest? We hear this question a lot on the Buffer blog. We’ve been fortunate to find some neat ways to improve social media marketing on Facebook, Twitter, LinkedIn, and more, but Pinterest? It’s kind of uncharted territory for a lot of us. (Just so you know, Buffer doesn’t integrate with Pinterest yet, but you can be sure we’ll be the first one on their doorstep when the API opens up for us to do so!) In our experience, there is a growing interest in Pinterest marketing, Pinterest research, Pinterest stats and tips. Ready to go? More adults use Pinterest than they do Twitter Do you have a Twitter marketing strategy? A Pew Research study compared social media usage in 2012 and 2013 to see how five of the top social networks have grown. More than one-fifth of U.S. adults use Pinterest—a greater number than Twitter or Instagram, and a 6 percent jump from a year ago. 4 Pinterest mindsets: The intersection of need and timeliness
Why Business Should Take an Interest in Pinterest Pinterest has opened up mood-boarding to the digital masses. A tool that was once exclusive to creatives behind the scenes has gone mass-market on a platform that still doesn’t have an API. And the masses are thrilled! The traffic-load is huge and brands are salivating about how to get involved. While there isn’t an ad platform yet there’s still a way for your brand to be active as Pinterest matures – here are a few tips: 1. Pinterest is not just about sharing. If your brand is in any way a lifestyle brand, then you should be set. West Elm and Whole Foods have been early adopters who are doing well. Whole Foods Market Whole Foods is the world’s largest retailer of natural and organic foods, with stores throughout North America and the United Kingdom. West Elm West Elm designs clean simple products for modern living. 2. Ok so you are a lifestyle brand. Immediately populate your profile with original content. 3. Organize your boards in unique ways for your brand its consumers. 4. Food “Pinned” 5.
5 Instagram Tools to Better Manage Your Marketing Is your business using Instagram? Do you need better tools? Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it effectively. Here are five Instagram tools to help you become more efficient with Instagram. Why Instagram? Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Google Trends show you the volume of searches for “Instagram.” Google Trends show a rapid growth in the search for “Instagram,” which is a good sign for the application’s popularity. Read on to find tools that will help you market yourself or your brand on this popular platform. #1: Improve Your Account Management with Statigr.am Statigr.am is a web-based management tool for Instagram. Features Viewer—Allows you to view your feed and the people you are connected to in different ways. How it Works To get started, just go to www.Statigr.am and log in using your Instagram username and password. Viewer Manage
How to Post Repinable Pins - Pinterest Marketing Cheat Sheet [Infographic] How to Post Repinable Pins – Pinterest Marketing Cheat Sheet [Infographic] There’s no denying that Pinterest is a great way to generate traffic. If you know how to use it. There’s a lot of information packed into that little graphic. The Pinterest Marketing Cheat Sheet General To-Do’s Appeal to many interestsUpdate boards and pins regularlyPin bucket-list content (inspirations and aspirations)Promote an idea, content or product Pin Timing The best time to pin on weekends is Saturday morningThe best day to pin on weekdays is ThursdayThe best time to pin is 2PM – 4PM EST and 8PM – 1AM ESTAlways be on the lookout for trends Pin Image Pin Beautiful, clear imagesMake sure that your images evoke emotion and give valueRelate images to trendsVertical (portrait or taller) images work better than landscape or square General Profile General Board Place your boards into a Pinterest CategoryStick with one niche per boardUse searchable keywords in board namesChoose a compelling image for your board cover
How to Use Pinterest Analytics, 6 Metrics Worth Measuring Is your business using Pinterest to reach your audience with one-of-a-kind visuals? Are you measuring your Pinterest marketing effectively? It’s crucial that any business understands whether their time spent on a social network is generating results. Why Pinterest Analytics? Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience. The number of followers your account has is important to note, but it’s certainly not the final indicator of a successful Pinterest strategy. Pinterest’s new analytics tool offers insights into how your website’s content is performing. To gain access to your Pinterest account’s analytics, verify your website and then from the Settings drop-down menu at the top right-hand corner, you’ll be able to check your stats by clicking Analytics. View stats about your Pinterest activity from any date range of your choosing. #1: Pins From Your Website Bonus Insights
How to Create a Successful Business Blog Want to build a blog that benefits you and your business? Do you need help managing your blog? Whether you’re starting a new business blog or looking to revive an old one, there’s a lot to do. You may even feel overwhelmed by all that’s involved. In this article you’ll find numerous resources and practical advice to help you through each stage of the blogging process. Why Write a Business Blog? A business blog helps you cement your position as an expert by giving you a platform to provide exceptional content (news, tips, trends) for your clients, potential clients and partners. “A business blog is important because it is the optimal choice for your content marketing hub. Here are 10 things you can do, along with a variety of resources you can use, to create and promote a successful business blog. #1: Establish Blog Goals A business blog is a long-term commitment—an investment of time, energy and effort. Why am I starting a blog? Here are some excellent resources to guide you in goal-setting: