Mobile Year in Review 2010

Les 6 atouts majeurs du M-commerce Les analystes augurent d’un avenir radieux pour le commerce mobile, à mesure que les terminaux se diffusent. Il faut dire que les atouts marketing du M-commerce sont nombreux. EBay, tablait pour 2010 sur un milliard de dollars de ventes effectuées sur mobile. Il a doublé ce chiffre et projette de réaliser 40 % de ses ventes via un terminal mobile . Microsoft TAG Amazon, futur leader de la technologie mobile ? Fin 2007 Amazon lance sa première liseuse aux Etats-Unis. Depuis il se serait écoulé plus de 8 millions d’unités de sa troisième version, annoncée par la société comme la plus grosse vente de son site depuis la création de celui-ci, cette liseuse marque l’entrée d’Amazon dans le marché des nouvelles technologies en tant qu’entreprise créatrice de celles-ci et non plus comme un simple moyen de distribution. Article rédigé par Vladimir Albert Fin 2007 Amazon lance sa première liseuse aux Etats-Unis . Depuis il se serait écoulé plus de 8 millions d’unités de sa troisième version, annoncée par la société comme la plus grosse vente de son site depuis la création de celui-ci, cette liseuse marque l’entrée d’Amazon dans le marché des nouvelles technologies en tant qu’entreprise créatrice de celles-ci et non plus comme un simple moyen de distribution.

3 Facebook Mobile Trends to Watch This Year Facebook CTO Bret Taylor has said that a lot of the company’s focus this year will be on mobile. When Facebook declares an intention in any direction, people take notice, but for marketers, this may mean that 2011 is the “year of mobile,” a designation that has been tossed around every year since 2006 or so. It’s unthinkable for a marketer to ignore Facebook, but that said, there are a lot of mysteries and frustrations around the platform. Display ads don’t perform very well there, for instance, and a lot of consumer data is kept under wraps. Facebook’s mobile operations are even harder to get a handle on. The company’s mobile app, for instance, doesn’t at the moment provide any opportunities for advertisers through traditional venues, such as display ads.

IPhone CCB Le Club des créateurs de Beauté Societe Description Why payment systems must evolve to suit m-commerce By Michael Norton, managing director, PayPoint.net Originally e-commerce was just about establishing a website and driving traffic to it. However, the circumstances are changing and this time, the disruptive forces are mobile devices and social networks. Spending via mobile phones is expected to top £275m in the next few years, while selling site such as Facebook could reach $30bn by 2015. While still representing only a fraction of UK retail spend, these phenomena offer clues as to how we may be paying in the next decade and will shape interactions between consumers and retailers. However, the big issue for retailers is how they will manage the new risks associated with taking payments via these new channels as fraudsters also look to exploit them.

Report: Top 10 App Trends of 2011 Mobclix, an iPhone analytics firm and mobile ad exchange network, has released a year-end report which examines the top application trends from 2010. The report, called the "2010 App Game Changers," neatly summarizes what have been some of the most notable developments in mobile over the course of the year. According to Mobclix (full report here), mobile apps have impacted a wide range of industries from advertising to gaming over the course of 2010, have become a part of our daily life and, per IDC analysts, will increase to nearly 76.9 billion downloads by 2014. Global Internet Traffic Expected to Quadruple by 2015 [INFOGRAPHIC] Global Internet traffic is expected to quadruple between 2010 and 2015, according to data provided to Mashable by Cisco. By that time, nearly 3 billion people will be using the Internet — more than 40% of the world's projected population. On average, there will be more than two Internet connections for each person on Earth, driven by the proliferation of web-enabled mobile devices. Internet traffic is projected to approach 1 zettabyte per year in 2015 — that's equivalent of all the digital data in existence in 2010. Regionally speaking, traffic is expected to more than double in the Middle East and Africa, where there will be an average of 0.9 devices per person for a projected population of 1.39 billion.

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10m UK consumers use mobile commerce 23% of UK online consumers conducted some kind of mobile transaction last year, but unfortunately, 83% experienced a problem. The findings come from a survey commissioned by Tealeaf, which suggests that retailers need to work harder to match customer expectations of mobile commerce. Mobile commerce activities Your API Business Enabler