Fallon Brainfood: Fall0nylitics 2.1 Top 150 Social Media Marketing Blogs: Sept ‘10 « Influencers & Community Marketing Here are the top 150 Social Media Marketing Blogs as of Sept 2010: Chris Brogan, Jeremiah Owyang, and Brian Solis are consistently the most influential of the pack with posts from social media metrics, to insightful web strategies.The top movers/new entrants in our top influencer in social media marketing are: SocialTimes.comCreative TractionPlanting Seeds(3i)Third Eye by Shambhu Neil Vineberg. Vineberg moved up the fastest and offers thoughts on a variety of topics, including technology, media and public relations. The chart above shows the number of conversations per week in the past 6 months mentioning Vineberg’s blog. Over half of the top 150 influencers in social media marketing moved up or down more than 30 positions since March 2010 (link here to post). ######Oct 12 update: Added Mitch Joel ( aka As a big treat for the audience, we will show the social graph of that community, and look at its current topics of interest.
Is It Time To Remove Advertising From The Web? When I was in Shanghai a few of weeks ago, I was invited to sit with some of Asia’s top bloggers to listen to an interactive marketing agency explaining their social media marketing strategy. There was much talk about creating conversations through blogger outreach and, I guess, the idea was to be transparent about what they did and how they acted with new media publishers. Earlier in the day, some of those bloggers had spoken in the same room on a panel about their sites. The reason many of those bloggers were in china demonstrated the attitude brands and their agencies now have towards online publishers. This is a critical issue that publishers of every size need to address (not brands). In a simplified view of the past, one could argue that there used to be a simple trade between brands and publishers: you paid enough money to a magazine like Vogue and a healthy part of the magazine was covered in ads (and if you were Vogue, those ads would often enhance the publication).
Modern Human Variation: Distribution of Blood Types Distribution of Blood Types Blood provides an ideal opportunity for the study of human variation without cultural prejudice. It can be easily classified for many different genetically inherited blood typing systems. Also significant is the fact that we rarely take blood types into consideration in selecting mates. In addition, few people know their own type today and no one did prior to 1900. As a result, differences in blood type frequencies around the world are most likely due to other factors than social discrimination. The A blood allele is somewhat more common around the world than B. Other Blood Type Systems The majority of the people in the world have the Rh+ blood type.
Multichannel innovation: 15 brilliant examples from 2011 This Wednesday I’ll be attending JUMP, our annual event dedicated to multichannel business. I’m inherently biased but the programme is truly fantastic. I expect to discover lots of new ideas and approaches to help improve the joined-up customer experience. As it’s been a year since the last JUMP I thought I’d collate and share a few recent examples of innovative multichannel thinking. Some of these are real success stories. There are only a dozen or so places left at JUMP, which has a capacity of around 1,500 people, so it will be a sell out. NET-A-PORTER’s Window Shop The fashion etailer created a pop-up store window that allowed shoppers to use iPads and smartphones to bring the products to life. Carlsberg’s biker gang prank When I first watched this video it had less than 400 views. Tesco Korea’s virtual store Probably the world’s best implementation of QR codes so far. Bing’s Jay-Z ‘Decoded’ campaign Marks & Spencer’s multichannel strategy Debenhams’ iPhone & Android apps
learning to unlearn - The Pipeline Project In January this year, inspired by the awesome ‘Born to Run ’ story, I decided to try barefoot running. As I kid, I spent most winters cross-country running. I loved the isolation, being in nature and the endurance challenge of 10 miles of frozen fields and horizontal pissing rain. But at about 18 I started to struggle with chronic shin pains, then diagnosed as shin splints, I never really recovered and running became just too painful. So most weekends this year I’ve been out running in these – barefoot/minimal running shoes. It’s actually been a very painful transition, because I’ve been learning to run again, but this time by ‘listening to my feet’, noticing how they feel against the terrain, responding to calf pains and achilles aches, understanding how the system works, tweaking my gait and posture accordingly. Learning to unlearn. So what’s this got to do with brands and business? I think this is extremely relevant to business today. To ask ourselves why are we here? Why? Far out?
Espacio Digital para la Discusion sobre Politicas Publicas de Juventud y Sociedad de la Informacion Seth's Blog: Gravity is just a theory Are you marketing gravity or evolution? Newton gets all kinds of credit. They call it the Law of Gravity. They put his picture on pages that profile geniuses. They say he discovered gravity. Nonsense. Everyone 'believes' in gravity. Evolution (and one's confidence or lack of belief thereof), on the other hand, is enough to sway a school board election or get you nominated for federal office. What's up with that? There are two reasons that gravity has had so much better marketing than evolution, and both may impact the way you market your product or service as well. 1. Nobody had a seriously described theory of gravity before Newton named it. 2. Evolution is really slow. Five years ago, if you wanted to persuade people to buy real estate as an investment it was pretty easy. 1. Magic. In 2002, persuading a newspaper to go all in and invest big in online media was a problem. 1. Tough story, bad timing. The iPhone is gravity marketing. Persuading someone to start a blog is evolution marketing.