LEWIS PR Launches ‘SMART’ Social Media Audits
Offers social media audit, review and training program to help companies understand and effectively manage social media channels Monday, June 28th, 2010 LEWIS PR today launched its SMART (Social Media Audit, Review and Training) program. The goal of the program is to provide valuable insights and practical techniques to help organizations enhance their social media campaigns.
Here are six of the best posts I’ve read recently (and some not so recently) about the ROI of social media. I think while we’re all continuing to think a lot about this issue, it’s becoming less and less about simply proving our case to the powers that be and more and more about finding a simple, replicable system for what’s worth measuring and why. For the association industry, measuring engagement is one significant piece of this puzzle, but all nonprofits still have businesses to run and it’s worth having a look at what some smart people have said about it all. These are in date order. NTEN – The Three Dimensions of Social Media ROI
Terrakon Marketing
So you've dipped your toe in the social media waters, or maybe you just dove right in. Now, you would like a professional to have a look. You have come to the right place as Terrakon helps businesses like yours navigate the social media waters every day, as well as offers a comprehensive Social Media Audit. We will take a look at your existing social media campaigns and see if they are up to snuff. We will take a look at a cross section of your industry to see which of your competitors have also taken the social media plunge and which are still weighing the cost/benefit of getting into the social media game.
Measuring the success of your blog Beth Kanter
The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. If you want to have a successful blog that supports your organization’s goals and adds value, improvement should be continuous. You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog.
Social Media Audit – Is your Website Utilizing Social Media?
Social Media Audit – Is your Website Utilizing Social Media? May 25th, 2010 | by John Trenaman | In this Posting we will examine: How to Integrate Social media with your websiteHow to get better Rankings using Social MediaHow make your website more interactive
Social Media Campaign Monitoring & Measurement with Sysomos & Radian6 ...
Social Media Campaign Monitoring, Measurement and ROI Social media is changing the way businesses; corporations and brands communicate and market their products and services online. Altering the relationships between marketers, businesses, brands and their customers, social media presents new opportunities to engage with customers, to build deeper relationships and brand awareness, to enhance loyalty and to increase web traffic, sales and leads. Businesses and online marketers who get involved with social media marketing campaigns need to be able to monitor and measure the impact of their social media activities and content on their brand visibility, website traffic, website conversions, sales and overall ROI. The ROI is an important metric, not only for measuring whether or not the campaign has any impact on sales or lead generation, direct or indirect, but also for securing ongoing budgets for social media campaigns. Radian6.
Social Media Audit - A Step-by-Step Strategic Consumer Engagement "Playbook"
Today's social marketing landscape can be overwhelming for brands just starting out, and all too often companies fall into the Facebook/Twitter/blog routine without proper research, strategy, and clearly defined objectives supporting these decisions. At this stage, you probably have more questions than answers, such as: "I know my company needs to be engaging in the social media space, but where do we begin?" "What are our competitors doing?" "Who are our internal 'champions'?"
Only 16% of Professionals Measure the ROI of Social Media Campaigns
Despite widespread adoption of social media, measurement still lags. Only 16% of those polled said they currently measured ROI for their social media programs. More than four in 10 respondents did not even know whether the social tools they were using had ROI measurement capabilities. So much blind faith for something that is so easy to measure. Granted converting raw metrics into dollars is a challenge, but not all ROI metrics need to be based on money. Source:
Review: Sysomos " Ideas on community, collaboration, and tech
Last week I spoke with Steve Dodd and Nick Koudas of Sysomos, a social media tracking/monitoring service. They walked me through their product, features and showed me how it could be successfully implemented in a business or even by someone with a successful personal brand. Below is my review. Please note that this review is based on a presentation given to me by the Sysomos team, and I have not had an opportunity to actually try the Sysomos product or implement it firsthand.
@karinjoly
USING SOCIAL MEDIA IS JUST not optional anymore for many marketing, communications, PR, and web professionals working at colleges and universities. While Facebook, Twitter, YouTube, Flickr, and LinkedIn as well as other social networking websites were only used by a small group of institutions just two years ago, they have now become default communication platforms for the majority in trying to reach and engage students, alums, and other constituents on their terms and at a minimum cost. Things go fast with the social web?
Three reasons why the “experts” are wrong about social media measurement
There is an argument around the blogosphere that is DRIVING ME CRAZY. When it turns to the topic of measurement and social media marketing, many “authorities” flippantly rely on the “double standard” argument — If you’re trying to measure the value of SM, you might as well measure the value of a cell phone, the company car and the receptionist. One popular blogger and author recently said if your manager asks for the ROI of your social media initiative, you should ask him for the ROI of his pants. Their point is that you just need to accept the social web as something ubiquitous and necessary, so why worry about it?
Social Media Measurement " Web Strategy by Jeremiah Owyang
Hot on the heels of last week’s Altimeter Open Research Report on Converged Media, today, analyst Susan Etlinger, Researcher Andrew Jones, (I served as editor) have published a report answering the absolute top asked question in the social space: “How do companies measure ROI of social?” In this definitive report, Altimeter found that there are half a dozen methods being deployed, each with flaws and strengths. It’s key that the business knows which method to deploy, when, and then line up the right process, teams, software, and partners to help. Despite a thorough look into leading case samples and speaking with dozens of members of the ecosystem, we found there is no single solution that is fool proof.
The Five Biggest Mistakes in Measuring Social Media - ClickZ
inShare4 Attention world: It is now time to take social media seriously. I know: You feel like you're already taking social media seriously. You're Tweeting and posting, blogging and following.
HOW TO: Measure Social Media ROI
Olivier Blanchard Basics Of Social Media Roi Defining Clear Goals As a standard formula, ROI is pretty basic, ROI = (X - Y) / Y, where X is your final value and Y is your starting value.
