B2B Lead Generation Services, Telemarketing | Callbox Making the most out of Google + Circles - A Key to Effective Marketing A lot of businesses today are getting into Google+, but are they really realizing its maximum potential as a lead generation tool? Google has bestowed a gift to the marketing community in the form of its highly efficient social networking and content platform. In fact, it is so multi-functional that marketers, even after quite some time, are still discovering new ways to utilize Google+ in any business-productive means they could find. In an article posted on his website, Marvin Shervington, business consultant and marketing psychologist, shares a whole new method of using Google+ which he calls Circlecentric Marketing. The principle primarily revolves around moving the relationships a company or brand has with their fans/existing customers toward the centre of nested, or concentric, circles. According to Shervington, there are five ‘levels’ of Circles: Circle 1 – outer circle Circle 2 Circles 3 a/b/c Here we’re categorizing the different nature of interactions for different people. Circle 4
B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox The Role of Color Psychology in Marketing In building a brand, the visual impact of a business logo or website design is as important as the value of the product or service being offered. And one important aspect of that imagery is the color. For some marketers, a color is just something that could be picked off the top of the head and doesn’t really signify something. But for those who really invest a lot of brainwork in their business image, colors are something that helps define a brand’s reputation. Brandon Gaille, CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design, shared his thoughts on how colors can influence people to support (or not support) a brand: From brandongaille.com: How Do Colors Affect Us Mentally? Think about the psychological effects of colors before using them. Schemes, Contrasts, and Choosing Colors When designing a webpage, contrast is very important.
Online Marketing Lead Generation and Appointment Setting So you have a website, what now? Your site is one among hundreds of millions out there – 644,275,754 active as of March 2012 according to Netcraft.com. I think it won’t be a stretch to say that you need to put in some more work to get that site noticed. You can drop all your other business functions for the next six months at least and focus on marketing your website or you can let us do it for you. More and more people are getting wired on the Internet today whether they’re on a Mac or PC, tablets or smartphones. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left to know more how we can help you with your online marketing campaign needs.
How to Rule the World of Online Marketing – Beyoncé Style When Beyoncé decided to surprise everyone by an abrupt album release on iTunes last December, she circumvented around standard methods for the music industry. As a result, it became the fastest-selling production in the history of the download site. It’s a classic illustration of creative marketing, in which she managed to keep the production process (which took almost a year and a half) a secret and then eventually catch the music world off guard with a surprise launch. According to LA Times, the move “is stunning, and virtually unheard of, especially considering how the hype machine — singles, performances, interviews etc. — that propels pop music up the charts is often treated as equally, if not more important, than the work itself.” Jennifer Beever of NewIncite.com teaches us how to work our online marketing magic just like Beyoncé: 1. First, you need to connect with the right people and understand your audience. 2. 3. 4.
Lead Qualification What is a Lead? In its most fundamental form, lead is defined as an individual or entity who has not yet given you permission to contact or engage with them particularly for marketing purposes. The following are common sources of business leads: Telemarketing / Email listsPhonebooksNewsletter subscriptionsOnline surveysWeb inquiries, downloads, etc.Event registrations (seminars, webinars, conferences, tradeshows, etc.)Leads must be qualified before they can be delivered to salespeople for closing. What is Lead Qualification? Lead qualification is the process of evaluating or “qualifying” business leads based on certain requirements set by the company. Lead Qualification by Callbox Callbox’s provides qualified sales leads so you won’t have to spend your time running after poor contacts. Call Us to learn more about our lead qualification process.
Business Week: 10 Marketing Rules from Super Bowl Ads Super Bowl season is once again sweeping the entire nation and even other regions of the world. Football fans put their game faces on, while marketers see this as a crucial opportunity to advertise their brands and take advantage of the global attention. Steve Mckee of Business Week shared a post on what marketers can learn from this event, especially in terms of branding focus, strategy and line of attack. From BusinessWeek.com: The concepts needed for a winning Super Bowl campaign are the same for any powerful, year-round marketing program, regardless of the size of your company or budget. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
2014: The Top 5 SEO and Online Marketing TrendsB2B Lead Generation, Appointment Setting, Telemarketing With everything that has happened in 2013, we can pretty much tell what to expect in the coming new year, especially in the realm of SEO and online marketing. Identifying these trends is important for a business so that it could prepare itself for possible adjustments and be in the know on what will drive success as a new chapter unfolds. In an article contributed to Forbes.com, Cheryl Conner, a business communication author and speaker from Salt lake City, shares her foresight on what 5 things will dictate the online marketing world in 2014: 1. The ever-changing Google Since February 2011, Google has released 25 updates that affect its website content quality algorithm known as Panda. 2. In June 2013, Neilson reported that of mobile phone users in the U.S. 61% of them now use smart phones. 3. 20% of searches on Google are related to location. 4. 5. At 27,223,000 unique U.S. visitors in 2011, Pinterest has experienced exponential growth.
On B2B Lead Generation and the Value of Prospect Incentives No matter what strategy each business employs for their B2B lead generation campaign, one ultimate goal stands out: getting prospect information for them to become leads. Whether it’s through subscriptions forms, call to actions or downloads, marketers would use every tactic to achieve this goal. But prospects don’t just give out information – you have to persuade them to. It could be in the form of a very compelling content piece or an awesome freebie. This is the value of incentive. The following 3 questions, shared by Eric Coffman, Research Analyst and contributor at MarketingSherpa.com, examine the significance of offering these incentives to prospects for B2B lead generation purposes: Do your incentives provide tangible value to your visitors? Incentives come in many forms and differing levels of value. There are two important things to consider when thinking about incentives: cost and relevance. Will visitors to this landing page find the incentive relevant?