Why Gen Y Is Going to Change the Web

Gen Y is taking over. The generation of young adults that's composed of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation since the Baby Boomers and three times the size of Gen X. As the Boomers fade into retirement and Gen Y takes root in the workplace, we're going to see some big changes ahead, not just at work, but on the web as a whole. There's some contention over where exactly Gen Y starts and stops - some say those born 1983-1997, others think 1982-1997. How They're Different They're Plugged In: The term "digital native" applies to most Gen Y'ers. TV Isn't King: Although you'll find some Gen Y'ers obsessing over the latest episode of "The Hills," and other shows, they aren't watching TV as much as other generations do. They Don't Care About Your Ad, They Care What Their Friends Think: Because they are immersed in media, both online and off, Gen Y'ers are marketed to left and right. Gen Y & Technology | View | Upload your own Mobile Web?

More on Next Generation HR (Talking HR 022) ~ HR to HR 2.0 and H Tonight’s Talking HR show (#022) took the CIPD’s New Generation HR research that I’ve discussed before for a deeper and fuller review. However, although I tried to be positive, my reactions to the research report remained largely the same. Krishna seemed to think very much the same as me as well. Sustainable Organisational Performance (CIPD) 4 (16%) Human Capital Management 9 (37%) The Social Business 5 (20%) Behavioural HR 4 (16%) Externally Focused HR 3 (12%) Green HR 2 (8%) HR 2.0 6 (25%) Imagination Based HR 4 (16%) Evidence Based HR 4 (16%) Strengths Based HR 2 (8%) Other 1 (4%) I’m really interested and impressed that Human Capital Management and HR 2.0 top your votes (have you see these two things mentioned anywhere else recently??? Find the show here And the show notes here (including all the resources mentioned on the show).

Mais que veulent les ‘Digital Natives’ de la génération Y ? Selon Wikipedia : “La Génération Y comprend les enfants nés entre 1979 et 1994. Pour ce qui est de l’Europe, on considère que les enfants qui n’ont aucune mémoire de dictature ou de communisme sont des “Y”, puisque les autres montrent habituellement un caractère attribuable à la génération X. Ils ont confiance en eux, sont optimistes, indépendants, orientés sur les objectifs, maîtres d’Internet et des ordinateurs personnels (PCs), instruits et perspicaces.” Pour faire simple, disons que la génération Y représente la relève, ces fameux “jeunes” qui vont remplacer les baby boomers qui partent à la retraite. Lors d’une récente conférence, le Don en question a ainsi très bien résumé l’état d’esprit de cette “net generation“ (Don Tapscott discusses the “net” generation) : Voilà en quelques lignes les traits de caractère principaux de cette nouvelle génération d’employés. Encore faut-il la comprendre cette fameuse génération Y… Peut-être ceci peut-il vous aider : Et même cela :