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Google+ Launches Real-Time Search and Hashtag Support A couple of months ago, we discussed Google's hint that it may be bringing back real-time search. If you remember, Realtime Search was discontinued in Google web search due to Google's failure to come to an agreement with Twitter, whose data Google had been accessing to deliver accurate real-time results. The idea was that Google+ would provide Google with the data it needed to create a real-time feature robust enough to re-introduce to search results, even without data from Twitter. Well, it looks like Google is moving to making good on its promise.
5 Key Digital Media and Advertising Trends for 2012 The past year didn’t see the emergence of the next Facebook or Twitter. Rather, it saw social and digital spread to new places and along the way enabled a wave of new opportunities for content creators and marketers. Recently, I had an opportunity to speak about those opportunities at ThinkLA’s Trends Breakfast, a gathering of media, entertainment and advertising professionals in Los Angeles. While you can view my full presentation in the video above, here’s a quick look at some of what I think lies ahead for 2012 in media and advertising (with some fresh updates since my presentation, which was given in early November).
Rethinking the Television Experience Have you ever felt it’s harder to find something to watch on television now than it was when there were fewer choices? This can partly be attributed to the dilution of content quality, but a greater problem is that operating a television and discovering content is much more complicated than it used to be. Television, Evolved For fifty years, watching television was as simple as turning on the set and flipping through limited, regularly scheduled programs. Technological improvements have made this experience easier by eliminating the need to adjust your antenna, introducing remote controls, and adding geographically and topically diverse channels, among other advances. The introduction of the VCR likely represented the first technological advance for television that also introduced significant user confusion.
Connecting Twitter to LinkedIn: Just Say No Posted by Irene Koehler in Business, LinkedIn, Social Media, Tips, Twitter on January 5, 2011 | 35 responses I already know most of you will be in one of two camps. Some of you will immediately feel my pain and totally get what I’m talking about. Others will think I’m making much ado about nothing and ought to let go of my outdated idea of how and where content is best shared. There will be a handful in the middle; those who can see both sides, but there won’t be many of you in this third group.
Beyond Tablets: The Next Five Computing Form Factors - Sarah Rotman Epps - Voices With the Consumer Electronics Show (CES) 2012 a few short weeks away, it’s a good time to look ahead at what’s next for consumer technology. All eyes have been on tablets: Apple sold 40 million iPads in just 18 months, with 11 million sold in this past quarter alone — phenomenal growth for a new form factor. With the Kindle Fire and Barnes & Noble’s Nook Tablet finding their own successful markets, it’s easy to see why tablets attract so much attention and excitement. But computing evolution doesn’t end here — tablets, while still growing rapidly as a category, are not the final form factor. Product strategists in the PC industry are gearing up for 2012 to be the year of the “ultrabook” — very thin, very light laptops, usually with solid-state drives (SSD), that compete with Apple’s MacBook Air — such as the Asus Zenbook and Lenovo U300s. We agree that ultrabooks’ lighter, thinner form will appeal to many consumers.
The Future of TV: Why Broadcast Needs to Adapt Ron Frankel is the CEO of Synacor, a leading provider of authentication technology to cable, telecommunication and satellite providers, to power TV Everywhere services. The next time you flip on a television and an Apple commercial airs, think about how far we’ve come in such a short period of time. Innovation is driving a new generation of consumers, and it’s making some media executives nervous. The TV industry is at a turning point, and it’s no surprise that this shift is causing operator and programming executives to aggressively rethink conventional wisdom and come up with new ideas to address changing consumer habits. But predictions that wide swaths of consumers will cut the cord in unison are largely overblown.
Why the QR code is failing They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of direct mail -- even peppered throughout this article. You've seen them; that little block of even littler squares. Unfortunately the technology behind QR codes was not invented for advertising and marketing; we are just co-opting its usage, and it shows. From the relative lack of public understanding of what they even are, to the dearth of creativity in their usage, the QR code is destined to become just the little box that geek built. 2011 Internet Trends Mary Meeker (former Wall Street analyst turned venture capitalist at KPCB) has released her well-recognized Internet Trends 2011 report. Presented at the Web 2.0 Conference in San Francisco this week, the report–which is publicly available –captured 11 key trends based on various points of analysis. Per usual, we are commenting on some of what we perceive to be the most relevant (to our audience), actionable, and sometimes not entirely obvious insights below: “‘Record’ is the new QWERTY”: The evolution of the triggers associated with user interface have evolved from text-entry to graphical representations, to touch-based, and now to sound/audio and motion based. We need only look at the iPhone (and at the Wii) to demonstrate this transition. While Siri’s voice-triggered utility is currently only an iPhone 4s feature, this is expected to propagate quickly.
The future of the TV experience What is most interesting, the future of TV or the future of the TV experience? Isn’t it the latter? Which is the stuff that is going to play out inside living rooms and from soft deep couches in front of TV sets the next five to ten years? (I was invited to pitch an article on the topic The future of TV. I wrote this and thought it was good enough to be put on the blog and hopefully spark some responses and further insights from readers). The future of TV is about what happens when TV content distributes itself to numerous new devices and new situations.
How often should I tweet? 65 Flares Filament.io 65 Flares × In order to master the art of twitter, getting the amount of daily tweets that reach your followers right is crucial. We found some great expert advice, backed up with analytics for different kinds of twitter users, which we want to share with you. How often should I tweet if I am… a Newbie: Starting out on twitter can be quite hard at times. TV+ perspectives on television in words and numbers Background TV+ is Deloitte’s fifth annual report on the current issues impacting the television sector. Deloitte has produced this report as part of its continuing support for the MediaGuardian Edinburgh International Television Festival. How often should I Tweet? [This post is part of the ongoing series The Complete How To Guide for Twitter Marketing] This is a common, and simple, question that I get asked all the time. To answer it, I think it is important to keep in mind what it is like to read on Twitter. It moves fast, so you simply can’t read it all. Your best chance is to just absorb a few bits of it every here and there.
How often should you tweet? This is a common question for those new to Twitter, I even saw it posted today on Govloop While I gave a short response there I wanted to also give a longer one on my blog, I hope it helps. First off….. There is no “right” answer. I tweet 50+ times a day, others tweet once every day or two. There is no magically correct number. Your “right number” depends entirely upon your personal, business, or agency goals. Social Media and TV – Who’s Talking, When and What About? Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content. These conversations are not only opening new channels for consumer engagement with their favorite TV shows and fellow fans alike, but also are providing insight into which viewers are driving the conversations and when. A recent analysis by NM Incite and Nielsen sheds light on which demographics are engaging with TV across social media and highlights some differences in composition between the general social media population and the population on social media sites talking about TV specifically.