The 14 Most Powerful and Effective Words in Marketing | 60 Second Marketer | Tips, Tools and Techniques for Marketers Around the Globe In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns. This post gives you a sneak peak at the list that’s included in the book. Enjoy. Have you ever bought a product that you didn’t really need? You know the kind — they’re often found in the aisle displays at Lowe’s, WalMart or Barnes & Noble. You grab it off the shelf, pay for it, then get home and say, “Why did I just buy something I didn’t really need?” Or, you may have been told about a deadline to buy concert tickets, join a health club or even buy a car for 0% interest. What’s up with that? This week, I’ll be posting blogs on this very topic. Below, you’ll find the 14 most powerful and effective words in marketing. I’ll cover this entire topic in depth when I speak at the SXSW conference. FreeNowYouSaveMoneyEasyGuaranteeHealthResultsNewLoveDiscoveryProvenSafety
The Value of Email [Infographic] - ReadWriteCloud Last month we looked at why companies like Microsoft, Google and Facebook want your email. The post looked at a presentation by Jeff Hardy of SmarterTools, given at HostingCon 2011. Now the presentation is online and SmarterTools has come up with an infographic to summarize the relative size and value of email versus other communication modes. The gist is this: while Facebook, Twitter, and Google Plus all get tons of interest, email is quietly chugging away as the workhorse of the connected world. Email, even after discounting the volume that's spam, is used far more than Facebook and Twitter combined. Hardy says that companies shouldn't lose sight of the value of email. Hardy's presentation is now up on YouTube in four parts. The staying power of email makes me wonder whether anything ever will displace email.
The 30 Most Respected VCs, By The Numbers [INFOGRAPHIC] 7 Prinsip Membangun Bisnis Dari Usia Muda | ADAbisnis.com Oct132011 Sudah saatnya dari sejak dini anak muda Indonesia harus mulai terjun dalam bisnis. Beberapa teman yang saya temui, mereka sebenarnya ingin terjun dalam bisnis, tapi ketakutan menghantui mereka. Untuk memulai bisnis di usia muda, memang membutuhkan keberanian, semangat pantang menyerah, modal, dan mimpi! Berikut ini 7 prinsip yang bisa Anda gunakan untuk membangun bisnis jangka panjang dimulai dari usia muda : 1. Modal dalam bisnis dapat dibagi menjadi modal nyata dan tidak nyata. 2. Dengan siapa Anda berteman, demikian juga Anda akan menjadi serupa dengannya. Semua usaha selalu berhubungan dengan orang lain. Dalam membina hubungan kerjasama, letakkan nilai persahabatan yang jauh lebih berharga dibanding sekedar meraih keuntungan. Dengan meletakkan teman sebagai ASET berharga, maka Andapun akan menghargai komitmen dan kerjasama dengan siapa saja. 3. Tetapi ada yang lebih dari sekedar mencari profit, yaitu memberikan manfaat bagi konsumen dan orang lain sebesar-besarnya. 4. 5. 6.
Consumer Behavior: The Psychology of Marketing Five guides to market anxiety News from globeandmail.com Five guides to market anxiety As financial markets gyrate, the echoes of 2008 are hard to ignore. But how do investors recognize when a market downturn is spiralling into another market crisis? By keeping an eye on signposts of impending disaster. Despite the volatility of the past couple of months, many of these indicators are still far from panic mode. 1. The TED (Treasury/Eurodollar) spread reflects the gap between U.S. government three-month Treasury bills and the three-month London Interbank offered rate (LIBOR) - the global benchmark for short-term lending rates among banks. The TED spread has more than doubled since the beginning of August, to more than 30 basis points, a 14-month high. 2. Some evidence of heightened stresses in Europe can be found in credit default swap (CDS) spreads. 3. "This spread is an excellent leading economic indicator, and suggests that the [economic] outlook is deteriorating," he wrote in a note to clients this week. 4. 5.
New Rules for the New Internet Bubble Carpe Diem We’re now in the second Internet bubble. The signals are loud and clear: seed and late stage valuations are getting frothy and wacky, and hiring talent in Silicon Valley is the toughest it has been since the dot.com bubble. The rules for making money are different in a bubble than in normal times. First, to understand where we’re going, it’s important to know where we’ve been. Paths to Liquidity: a quick history of the four waves of startup investing. (If you can’t see the slide presentation above, click here.) If you “saw the movie” or know your startup history, and want to skip ahead click here. 1970 – 1995: The Golden AgeVC’s worked with entrepreneurs to build profitable and scalable businesses, with increasing revenue and consistent profitability – quarter after quarter. Startups needed millions of dollars of funding just to get their first product out the door to customers. The Business Plan (Concept-Alpha-Beta–FCS) became the playbook for startups. Lessons Learned
Dr. José Antonio París: Marketing para Latinoamérica. Ins and Outs of Running a Highly Successful Social Media Campaign - Part 1 | Internet Marketing Advice The mathematical equation that caused the banks to crash | Science | The Observer It was the holy grail of investors. The Black-Scholes equation, brainchild of economists Fischer Black and Myron Scholes, provided a rational way to price a financial contract when it still had time to run. It was like buying or selling a bet on a horse, halfway through the race. It opened up a new world of ever more complex investments, blossoming into a gigantic global industry. But when the sub-prime mortgage market turned sour, the darling of the financial markets became the Black Hole equation, sucking money out of the universe in an unending stream. Anyone who has followed the crisis will understand that the real economy of businesses and commodities is being upstaged by complicated financial instruments known as derivatives. The equation itself wasn't the real problem. Black-Scholes underpinned massive economic growth. Black and Scholes invented their equation in 1973; Robert Merton supplied extra justification soon after. Black-Scholes implements Bachelier's vision.
ClickBrain - Marketing is Dead. Long live the relationship! 6 Social Media Pain Points (and What to Do About Them) — Online Collaboration You may love social media, but even the biggest fans of the social web will find some sources of frustration. What is your social media pain point? I thought I’d explore some of the main ones I’ve identified and offer up some potential solutions. 1. Managing Your Profile and Reputation So many networks, so many different audiences and connections. Solution: Reduce the number of networks you use. 2. Are you feeling squeamish about what personal data is floating out there in the ether about you? Solution: Get smart and help educate others about privacy issues. 3. RSS feeds, Twitterstreams, news feeds… when will it end? Solution: My advice? 4. You’re human. Solution: So what do you do if you want to at least understand where things are going? 5. Our digital ephemera is everywhere, and we are generating data more rapidly than ever before. Solution: Find the handful of tools that help you monitor, manage, curate, archive and organize your data. 6. Yes, dealing with social media takes time.