Mobile Is Where The Growth Is

Mixpanel Is Tracking More Than Actions Now, Introduces User Analytics Every time I talk to Mixpanel co-founder Suhail Doshi, he likes to update me on how many actions his analytics startup is tracking for its customers every month. (In case you’re wondering: The latest number is more than 6 billion.) But Mixpanel isn’t just tracking actions anymore — starting today, it’s tying its data to individual users, too. Specifically, when customers open up their Mixpanel dashboard, they’ll see a new menu under the “actions” section called “people”, where they can get data about all of their visitors, such as gender, age, and country, and then correlate that data with user activity, so that, for example, you can tell whether men or women are spending more time in your app. Doshi says these are the kinds of “really hard but very specific” questions that most companies have to build their own in-house analytics systems to answer. He also says the new features should be useful to companies of all sizes.

Defining a Market in The Connected World. You Are Not in Kansas Anymore! Instead of looking at the real shift that is happening in our world studies put each mobile device into a silo, leave out a big part of the overall market, and measure each as if they are not connected. I recently came across this graph showing what percentage of people who keep up with news on different devices. The graph itself is very interesting, but Poynter (and several other media companies) then concluded "The chart that shows why iPad apps are so appealing to news organizations." Wrong! Let me explain the problem by illustrating how our market 'thinking' has changed over the past 10 years. The traditional way Back when I was in business school, I learned to look at markets by doing surveys for each one and then conclude that the biggest one is also the one to embrace. For instance in the graph below, UK looks to be the best market to test out your expansion plans. The reason why this worked is because, in the traditional world, people are not connected with each other.

Futurestate Blog How would you define your marketing efforts? . . . . . Would it go something like this? You put blood, sweat, tears and maybe thousands of pounds into winning new business. This tough economic climate is putting pressure on your marketing budget and you are concerned about future sales. Sound familiar? Well maybe your energy and hard earned cash are being put into ‘marketing efforts’ rather than a clearly defined ‘marketing strategy’. “Strategy definition: The creation of a unique & valuable market position supported by a system of activities that fit together in a complementary way. – Michael Porter” I’m sure you are well aware of the many routes to market, such as, direct mail marketing, websites, networking, direct calling, email marketing, etc. but let me briefly explain what I mean by ‘marketing efforts’ and ‘marketing strategy’. It may seem like I’m going off on a tangent here but bear with me . . . . Hopefully you’re still with me and you can see where I’m going here . . . . 1. 2. 3.

Global Knowledge Management Market Revenues to Exceed $157 Billion by 2012, According to a New Report by Global Industry Analysts, Inc. San Jose, CA (PRWEB) November 3, 2008 In a fast moving world where innovation and speed are critical, the contours of industry are changing rapidly, necessitating knowledge management (KM). Organizations functioning in such a dynamic environment feel the need for knowledge-based and networked economy. Factors such as globalization, Internet-centric operations, and increasingly mobile workforce have resulted in cutthroat competition across every industry, compelling players to not only sustain operations but also beat trade rivals. Global Knowledge Management market revenues were an estimated US $34.17 billion in 2007. As knowledge management gains significance, vendors are vying with each other to capture a share of the market. Leading players in the worldwide knowledge management market as covered in the report include Cap Gemini Ernst & Young, Computer Sciences Corporation, Open Text Corporation, IBM Global Services, and Interwoven Inc., among others.

Take charge of the curation wave with these slick tools A Twitter best practices page on Scoop.it curated by Debra Askanase. Why Scoop.it, Bundlr, Pearltrees, Storify & Pinterest should be part of your Web marketing plan Second of two parts. Also see: • Top tools to help you curate business content Guest post by Gianluca FiorelliSEOmoz Target audience: Businesses, brands, social marketers, SEO marketers, website developers, Web publishers. In the last couple of years, the tools available to content curators have really taken off on the Web. Below I’ll list and describe the most interesting ones. Scoop.it: An all-in-one solution for content curation Scoop.it is probably the best site for content curation right now. The final product is a magazine, where it’s possible to publish content suggested by the Scoop.it suggestion engine — from the sources you have set up, from its bookmarklet, and from the other curators you’re following on the site itself. Bundlr: Clip & save text clips, images, video and more Bundlr is a “clipper site.” Related

Mary Meeker’s eye-popping annual Internet Trends report hits the web Mary Meeker, a partner at Kleiner Perkins Caufield Byers, has released her latest compilation of eye-popping data concerning trends on the web and in mobile. Meeker’s analysis and data points are well-known for giving a comprehensive overview of what’s happening now in tech. Meeker presented the report this morning at the All Things Digital conference in Rancho Palos Verdes, Calif. Related stories:Meeker data: Mobile web growing fast, but monetization is piss poorMeeker’s stats show how Asia is kicking our butt Specifically, the report indicates that Web growth remains high and that mobile adoption is still at an early stage. Check out the awesome full report below: Our fourth annual VentureBeat Mobile Summit, April 14-15 at the scenic Cavallo Point Resort in Sausalito, Calif., will gather the top mobile 180 executives to tackle the biggest growth opportunities in the industry today.

The Complexity Disease Complexity is a Very-Real, Very-Destructive Disease that Destroys Human-Based Systems By Thomas Frey, Executive Director and Senior Futurist at the DaVinci Institute Often time we hear about some new disease that sounds kind of phony and quickly discard it because it sounds like some made-up name for a common personality quirk. But here’s the difference. Scientists and academics have been studying complexity for a couple of decades. Systems come in many shapes and sizes. Systems are designed to solve problems. As complexity increases, the cost of managing the complexity increases at an exponential rate until the system finally collapses. Complexity itself is neither good nor bad. Typically, the success of an individual is directly proportional to the number of systems they employ to manage their lives. Much like the rest of life, systems are never static. In a similar fashion to the “Peter Principal”, complexity that remains unchecked will grow until it reaches a natural breaking point.

Pro Version 3 Released: iPad Content Delivery for the Enterprise with Geo-Awareness | StreamGlider Today, StreamGlider, Inc. announced the availability of version 3 of StreamGlider Pro, the first fully-customizable, content-delivery app and enterprise platform for the iPad. News, information, and entertainment is available via the free consumer app in the Apple App Store. But StreamGlider Pro has been specifically developed for the enterprise content-delivery market. StreamGlider Pro version 3 offers several UI/UX improvements and adds geo-awareness to its abilities. StreamGlider is a new alternative to distributing content via Flipboard, Pulse or other third-party newsreader apps. Or, for higher value, private-label customization can be provided. “Now anyone can make their own branded iPad magazine that is as powerful as best-of-breed apps that cost tens of millions of dollars to develop,” said Nova Spivack, co-founder and Chairman of StreamGlider, “And best of all, they can do it as cheaply as they want to.” StreamGlider is a powerful platform to build on.