Forget Your Elevator Pitch — What's Your Dumbwaiter Pitch? - Umair Haque
by Umair Haque | 12:01 PM April 20, 2010 So you’ve got an elevator pitch — a short, pithy description of why your business is special, exciting, and unique. Yawn. Today, elevator pitches are the economic equivalent of speeches at a beauty pageant: predictable, often vapid, always bland. Here’s a suggestion.
The Future of the Social Media Strategist
The Social Media Strategist Series is supported by StrongMail, which helps marketers forge meaningful, profitable and long-lasting connections with customers through e-mail marketing and social media. Learn more here. With evolving corporate social needs comes ever-changing roles for those who identify "social media" as a core part of their job titles. While the social media strategist role is currently a burgeoning career choice across varying industries, some debate the career's longevity.
The Power of Lists and Collected Resources for Social Media Marketing
inShare38 To avoid being ignored, follow these tips on what you can do to tap into the social media power of lists and collections. If you've ever been included on a popular list of credible resources online, it feels pretty good, doesn't it? Great lists get socially shared, linked, and emailed, giving those included quite a bit of valuable exposure.
5 Tips for Creating More Efficient Social Media Processes
Creating, executing and evaluating a social media plan takes a healthy amount of time, money and talent — resources that are scarce in today's business world. Mashable spoke with Altimeter Group Industry Analyst Jeremiah Owyang and Intel Social Media Strategist Ekaterina Walter to get their thoughts on how businesses can save time, money and other valuable resources by creating more efficient social media processes. Here are five essential tips.
Building a Social Media Predictive Model - Search Engine Watch (SEW)
Social media success can be measured using a variety of methods. But successful social media efforts generally don't occur by broadcasting to the widest audience possible. Instead, success entails moving beyond reaching your audience to engaging them and ultimately leading them to take action. The difficult part is gaining an understanding of what it will take to get enough of your audience to take the required actions that will allow you to reach your goals. Define Your Business Objectives
10 Rules for Increasing Community Engagement
Getting people to interact with others and upload content to a community-driven site enough may sound easy, but engagement doesn’t happen automatically. It takes time and work, and much of the right formula is deduced through trial and error. Here are 10 tips for increasing user engagement that work for news community web sites, but can apply to all types of online user-engagement communities. 1. Make It Easy to Participate This sounds like a no-brainer.
30 Social Media Predictions for 2012 From the Pros
How will social media impact businesses in 2012? We sought expert opinions from a wide range of pros you’re likely familiar with. We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009. To give you a glimpse of what we can expect in the next 12 months, we decided to tap their knowledge and expertise. Here are their predictions of where social media is headed in the next 12 months. #1: Businesses consolidate social media activities
4 Characteristics of a Winning Social Enterprise Strategy
Bill Kalma is VP of technical services at Model Metrics, an enterprise cloud computing services company. He focuses on the effective scoping, management and delivery of CRM projects from a technical perspective. What is the social enterprise? Traditionally, the term has referred to an organization's social mission of philanthropy, charity or furthering a noble cause. However, in the past few years, Marc Benioff, CEO of Salesforce.com, has used the phrase to define organizations that are pioneering a new level of connectivity within the corporate world.
Help Us Fix The Social Media Case Study
by Jason Keath on Nov 09, 2010 Social media loves it some case studies. Social Fresh and myself have been just as big of a culprit as anyone. Hell, the Social Fresh conference series has used it in our marketing since day one. The problem is, most case studies out there are little more than a couple descriptive paragraphs about a few tactics.
