Digital Buzz Blog | Archive | Twitter Campaigns Archive | Twitter Campaigns Heineken: ‘ShareTheSofa’ Case Study Video Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...] Continue reading... Ajax Social Wipes: A Tool To Clean Up Your Feed If you’ve ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter, then Colgate’s social tool for their new “Ajax Spray N’ Wipes” product, called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, [...] Continue reading... Starbucks: Tweet a Coffee Sometimes it’s the simple ideas that are the most effective and I love this one from Starbucks.
Highlight | iPhone App - A fun way to learn more about people nearby How Strong is Your Password? It would take to crack your password. We will not retain information entered into this password grader. The password you enter is checked and graded on your computer. Note: This is not a guarantee of the security of your password. Share your pledge on Facebook* or Twitter*. Are you a password master? Want to take your password from hackable to uncrackable? Step 2: Use multiple passwords Try never to duplicate passwords. "My 1st Password! "My 1st Password! "My 1st Password! Congratulations! Congratulations to our Winners! Full winner list will populate after all winner verifications are complete. Most people use more than six passwords—how many times have you forgotten yours? Learn more about how hackers work > McAfee SafeKey*, which is included with McAfee All Access*, is tailor-made to protect all your devices, usernames, and passwords from one place.
“Prometheus” Información, tráiler y una magistral campaña viral | FreakSociety Blog Freaksociety – Javi Cano. – Inmersos como estamos estos días en esa fiebre vengadora que se extiende por el planeta sin aparente control (si queréis leer mi crítica de “Los Vengadores”, pinchar este enlace de nuestro blog hermano Hablando de cómics), nos metemos hoy de lleno con “Prometheus”, otra cinta que tendría que estar “supuestamente” entre las llamadas este año para hacer eso tan necesario para una película de gran presupuesto, llamado arrasar en taquilla. “Prometheus” es la ansiada vuelta a la ciencia ficción del director Ridley Scott, tras treinta años alejado del género que el mismo cambió para siempre y para mejor, al ofrecernos esas dos obras maestras que son “Blade Runner” y “Alien: El octavo pasajero”, película esta última emparentada con este próximo “Prometheus”, ya que la cinta se situaría a modo de precuela, algunos años antes del comienzo de la saga del alien más famoso de la historia del cine. La guapa Charlize Theron otro de los puntos fuertes de la película
Lamborghini Madura by Slavche Tanevski One Sharp Black Lambo From the darkest depths of the design mind of the one called Slavche Tanevski comes THIS! The Lamborghini *Ankonian. It’s black. It’s sharp. And I don’t mean flashy in any kind of bad way. It’s not quite “green,” but it’s does have that sort of environmental friendliness in mind with it’s downsisedness. + Does this car look familiar to anyone? *NOTE from Chris Burns: originally I’d had this car marked “Madura”, when in fact it is called the Ankonian. Designer: Slavche Tanevski The Timeline of Mobile Marketing | Mobile Marketing Watch Don’t think mobile marketing has arrived yet? Think again. A new infographic chalk-full of staggeringly impressive stats that document the timeline of mobile marketing’s growth clearly illustrates the powerfully effective channel mobile has become for marketers. Just two years ago, mobile marketing was a $14 billion industry. In two more years, retailers and marketers will spend $19.8 billion on mobile marketing (up from $6.7 billion last year). Combining data from such rich information sources as eMarketer and Nielsen, Top Marketing Schools has just released the following eye-opening visual that sets the record straight on mobile marketing’s monumental evolution so far.
Wild Mood Swings - Surf the web on a whim. (C) Sean McManus <p style="font-size:x-large;">Oh no! You don't have Javascript enabled. Please <a href=" Javascript now</a> or the only moods you'll experience will be boredom and frustration.</p><hr noshade> Pick your mood, click the button and Wild Mood Swings will open an appropriate website in a new window. What is Wild Mood Swings? It's a simple game and online web experience: you select a mood from the pull-down list, click on 'take me away' and it'll whisk you away to an appropriate site. Each time you reload the page or click the shuffle moods link, the moods are sorted into a different order, adding an additional element of serendipity. What do I need to work it? Some of the links will take you to sites that require the Flash plug-in or Chrome browser. If it's not working, it's possible you have a pop-up blocker installed that is stopping Wild Mood Swings from opening your destination site in a new window. Why was it developed? When was it launched?
Google patenta sistema de seguimiento ocular para medir respuestas a la publicidad Recientemente, a Google se le concedió una patente intelectual en Estados Unidos que describe un sistema llamado "Gaze tracking system", el que sirve para hacer seguimiento ocular a los usuarios y reunir datos de hacia dónde se está mirando para sacar conclusiones en torno a la absorción de publicidad, ya sea en medios digitales o en carteles de la vida real y medios impresos. Y es que sería necesario colocar un dispositivo físico cerca del ojo de la persona para saber hacia dónde apunta su mirada, muy al estilo de lo visto en las gafas de realidad aumentada Google Glass, las que perfectamente podrían integrar la tecnología necesaria para realizar aquello. El sistema no sólo permite saber si se vislumbra o no la publicidad, sino que también mide la respuesta emocional del usuario cuando mira el aviso a través de la dilatación de su pupila, entregando aún mayor información a los avisadores interesados en esta clase de información. Link: The Verge.
The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system. Dubbed "pay-per-gaze," the content would charge advertisers for the number of times someone literally looked at their ad. The concept is buried pages deep in a patent for a "gaze tracking technique ... implemented with a head-mounted gaze-tracking device that communicates with a server." It would likely make money hand over fist, and is clearly the main future-focused impetus for the patent. But it's far from the only one. What is this head-mounted gaze-tracking device of which they speak? So to recap: the world's largest search engine was just granted a patent for the most sticky form of advertising possible — ads that literally flash in front of your eyes. In other words, Google Glass is going to bring a whole new meaning to "made you look." Phase Two: Pay-Per-Emotion
Exposició publicitat interactiva. Tipologia Internet | Mòbils | Televisió | Publicitat exterior Us presentem diferents tipologies de publicitat interactiva, classificades per mitjans i amb exemples de campanyes concretes. No es tracta d'una classificació sistemàtica, tasca quasi impossible, donat que freqüentment en una mateixa campanya es fa ús de diferents tècniques i mitjans. Internet Usualment identifiquem publicitat interactiva amb publicitat a Internet quan és obvi que no tota la publicitat a Internet és interactiva i que existeix publicitat interactiva en altres mitjans. L'ús de mitjans digitals interactius amb tècniques d'animació i tecnologies com Flash o àudio i vídeo en streaming (l'anomenat rich media) és una de les tècniques més usades tant a l'online advertising (anuncis en una pàgina web que no és la pròpia, per exemple els banners) com a l'anomenat web advertising (publicitat a la pròpia pàgina web de l'anunciant) Hi ha diferents campanyes d'integració de vídeo i animació. Mòbils Qui no té avui un telèfon mòbil?
THE HOBBIT: AN UNEXPECTED JOURNEY Publicidad Interactiva | - Creativos Sin Ideas - Hoy es viernes y comienza el tan esperado fin de semana, por eso hemos querido traer esta pieza, para que lo encaréis con energía, frescura e ilusión y de paso que tengáis de que hablar con vuestros amigos cenando o de copas. Se trata de la valla ideada por los chicos de Mayo DraftFCB para Universidad de Ingienería y Tecnología "UTEC". El lema de la universidad que los creativos quisieron trasladar a la población es "Vamos a seguir para cambiar el mundo a través de la ingeniería" y para ello que mejor que demostrándolo mediante la aplicación de la ciencia a la vida real. El panel está instalado en Lima, dicha zona y sus periferia se encuentran situadas en una zona desértica, con escasas precipitaciones por lo que sufre un grave problema de acceso al agua potable, sin embargo que la humedad se eleva al 98%. Sin lugar a dudas, una manera genial de demostrar a la gente que la ciencia, con sus fórmulas y teoremas, sirven para algo importante en la vida diaria.
22 Creative Snapchat Campaigns from Brands to Inspire Your Snap Strategy - Wallaroo Media Last updated: November 5, 2017. Snapchat is blowing up right now. Their recent IPO filing stated that they have over 160 million daily active users. And these users are HIGHLY engaged. Most users consume every post they see. Taco Bell – Cinco de Mayo Taco Bell got a lot of press when they created a filter for Cinco de Mayo. The filter performed extremely well. X-Men: Apocalypse – Movie Promotion X-Men did a massive takeover on May 23, to help promote the release of the new X-Men: Apocalypse movie. Sphero from Star Wars – Toy Launch Star Wars utilized influencers on Snapchat to promote their new toy, Sphero, during the holiday season. Working with influencers on Snapchat is a must. Terminator: Genisys – Movie Promotion To promote the release of the new Terminator movie last year, a custom filter was created. The MTV VMAs – Behind the Scenes During the 2015 VMAs, MTV did a Live Story on Snapchat. 6. Mondelez makes delectable candy bars. GrubHub – Hiring World Wildlife Fund – #LastSelfie 13. 14.