The 12 brand archetypes all successful businesses are built on Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – especially as a small business – can be difficult. And expensive. Identifying your brand archetype from this list will save you time and money and connect you instantly to your audience. Why do so many films seem to have the exact same characters in them? These characters seem to pop up all the time in books and films – and in the ways we categorise real people too. These all-too-familiar characters are called Jungian archetypes. Jungian archetypes have been adopted and examined by all sorts of groups. Branding houses will charge a premium to work out what personality types your target audience are likely to have. But it needn’t be complicated – explore the list below to finding a style that speaks to you. If you can work out what archetypes your business best fits, you’re already on the path to better communication with your customers. 1. 2. 3. 4. 5.
How To Write A Novel Using The Snowflake Method Writing a novel is easy. Writing a good novel is hard. That’s just life. Frankly, there are a thousand different people out there who can tell you how to write a novel. In this article, I’d like to share with you what works for me. This page is the most popular one on my web site, and gets over a thousand page views per day, so you can guess that a lot of people find it useful. Good fiction doesn’t just happen, it is designed. For a number of years, I was a software architect designing large software projects. I claim that that’s how you design a novel — you start small, then build stuff up until it looks like a story. If you’re like most people, you spend a long time thinking about your novel before you ever start writing. But before you start writing, you need to get organized. Step 1) Take an hour and write a one-sentence summary of your novel. When you later write your book proposal, this sentence should appear very early in the proposal. Some hints on what makes a good sentence:
Blog | Scénario-Buzz | L'écriture entre les lignes 50 Essential Mystery Novels That Everyone Should Read In these weeks of midwinter, there’s nothing more satisfying than curling up by the fire with a good novel — and in particular a good mystery novel, because they somehow seem to keep you the warmest. Plus, what with a new season of Sherlock starting this week, your appetite for more murders, clues, and suspicious persons might just be piqued. After the jump, check out 50 essential mystery novels (and spy novels, and crime novels — the genre tends to get a little blurry) that will bring color to your cheeks and set your brain ticking. Usual rules apply: one book by any given author, and all choices subjective — add your own favorites in the comments and keep the list of essentials growing. Hound of the Baskervilles, Arthur Conan Doyle Really, you should read this as all the Sherlock Holmes stories, but choices have to be made.
writing 8 ½ Character Archetypes You Should Be Writing Here’s the thing about character archetypes: everybody’s got his own take. Do you run with Joseph Campbell’s gazillion and one Jungian archetypes? How about Dramatica’s double quad of eight archetypes? Or maybe screenwriter Michael Hauge’s simple offering of four main players? Nothing wrong with running with all of them. Today, we’re going to explore my take, which is primarily based on Dramatica’s eight characters. (Featured in the Structuring Your Novel Workbook.) 1. This one doesn’t need much explanation. The main actor.The person most greatly affected by the Antagonist.The person whose reactions and actions drive the majority of the plot.The person with whom the readers will identify most strongly.The person whose inner journey, as influenced by the outer conflict, will be the most obvious manifestation of your story’s theme. Examples Ebenezer Scrooge in A Christmas Carol, Lightning McQueen in Cars, Bruce Wayne in Batman Begins, Mattie Ross in True Grit 2. This one’s also pretty clear.
How to write a book, Writing a book 1. Take one fabulous idea It's impossible to overstate the importance of your concept in terms of how successful your book becomes. Stephenie Meyer writes perfectly good, competent prose - but her story idea (ordinary girl falls for sexy vampire) turned her book into a cultural phenomenon. Agents know this and - no matter what your genre - a strong premise is essential to selling a book. So how do you get your genius ideas? 2. The next huge essential for any novelist is a story that simply forces the reader to keep turning pages - and fortunately there are definite rules about how to achieve this. A) Give the protagonist a major life challenge very early in the book and don't resolve things till the very end; and B) If a particular chapter doesn't advance the story in a specific way, you have to delete that chapter. Sounds simple? 3. Long after a reader has forgotten the details of a plot, the chances are they'll remember the character who impelled it. 4. 5. And this: 6. A) Clarity. 7. 8.
John Berger: ‘Writing is an off-shoot of something deeper’ I have been writing for about 80 years. First letters then poems and speeches, later stories and articles and books, now notes. The activity of writing has been a vital one for me; it helps me to make sense and continue. Let’s begin by examining the activity of translating from one language to another. The conventional view of what this involves proposes that the translator or translators study the words on one page in one language and then render them into another language on another page. Why? This practice reminds us that a language cannot be reduced to a dictionary or stock of words and phrases. Consider the term “mother tongue”. And within one mother tongue are all mother tongues. Words, terms, phrases can be separated from the creature of their language and used as mere labels. What has prompted me to write over the years is the hunch that something needs to be told, and that if I don’t try to tell it, it risks not being told. Another confabulation begins ...
Tips For Your About Page, Blog Monetization Idea, More In this week’s roundup we have a great collection of advice for improving your website, from using your under-appreciated Thank You page for conversions (nice!) to actually monetizing your blog (bonus!) There’s also a good dose of reality for anyone still looking for marketing secrets plus a unique perspective on using search to benefit your brand. So grab your favorite beverage, find a comfortable chair and read up! 7 Steps To Dominate Search Results For Your Brand Written by Laura Click Do you Google yourself? Read the article at FlyBlueKite.com and follow Laura on Twitter @lauraclick Two Very Harsh Truths That Will Make You A Better Marketer Written by Ross Simmonds Sometimes people just tell the truth. Read the article at RossSimmonds.com and follow Ross on Twitter @TheCoolestCool 6 Ideas For Your Blog’s About Page And Why They Work Written by Daniel Sharkov If your “About” page is a dull litany of your accomplishments and life story, read this. Written by Marc Andre
RanGen - Random Generators For All! Dramatica and the Creative Writer - Theory Book - Dramatica A Place to Start Mastering the craft of writing requires a skill in communication and a flair for style. Through communication, an audience receives meaning. Through style, an author achieves impact. The Dramatica theory of story explores both aspects of the writing process providing structural guidelines for clarifying communication and artistic techniques for enhancing style. Accordingly, this book is divided into two principal sections: The Elements of Structure and The Art of Storytelling. Many other books have been written which explore the blended creative process. Communication The process of communication requires at least two parties: the originator and the recipient. Similarly, storytelling requires an author and an audience. It should be noted that an audience is more than a passive participant in the storytelling process. Grand Argument Stories The question arises: Is telling a story better than telling a non-story? The Free-form Author The Scope of Dramatica Symbolizing Concepts