http://webtrends.com/solutions/digital-measurement/multichannel-measurement
How the Resort Industry is Using Social Media A growing number of resort and spa destinations are spreading their wings and reaching a wider customer base via social media. With the help of social networking platforms and niche bloggers, vacation spots are broadening their branding efforts from the sand to the slopes, and connecting with potential patrons they may not have reached through traditional advertising. Here's a look at some of the social strategies these getaway companies are employing and what we can learn from their success. Google Analytics for Facebook Fan Pages We launched our Facebook fan page earlier this month and as with all Facebook pages only Facebook Insights program is available to page administrators. Facebook Insights shows demographic details and interactions on your pages BUT limited to show information of fans only. It is far less sophisticated and comprehensive when compared to the free Google Analytics. One of the limitations of Facebook Fan pages is that you can only run limited Javascript on it and Google Analytics needs Javascript code included to correctly track visitors. We have successfully managed to get ALL functions of Google Analytics working on our Facebook fan page (including visitor statistics, traffic sources, visitor country, keyword searches with all other powerful reporting & maps overlays etc). How to setup Google Analytics on your Facebook fan pages
Copenhagen Becomes First Scandinavian City with a Mandatory Green Roof Policy Image Source: LivingRoofs.org. Last year’s COP-15 event may have achieved “epic fail” status, but that’s certainly not going to stop the former host city—Copenhagen, Denmark—from pushing their green standards a bit further. Copenhagen is now the first Scandinavian city to put a mandatory green roof policy into action. The new policy requires vegetation and soil to be a mandatory part in architectural planning; in particular, it covers all roofs with a slope less than 30 degrees, plus the refurbishment of older roofs.
Social Media Analytics Oracle Social Cloud is a cloud service that helps you manage and scale your relationship with customers on social media channels. Oracle has integrated the best-in-class social relationship management (SRM) components - social listening, social engagement, social publishing, social content & apps, and social analytics - into one unified cloud service to give you the most complete SRM solution on the market. Why Oracle? Only Oracle can connect every interaction your customer has with your brand.
Developing a Social Strategy: Slides and Webinar Recording –Shar Yesterday, we had the second in a three part webinar series about social strategy. The first, which you should listen to, focuses on understanding customers though socialgraphics. The following slides and recorded webinar (a bit faint, so be sure turn it up) are intended to be the foundation for companies of all sizes to develop a strategy based on business objectives –not the latest technology. We believe in Open Research and encourage our knowledge to become the foundation for growth of ideas, and encourage you to learn, share on your blog, and put into educational materials. Those that offer social services or technologies, should consider embedding this on their site, and using to quickly educate prospects and clients –furthering the industry forward.
Tool: URL Builder - Analytics Help Generate custom campaign parameters for your advertising URLs. You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign: You can create your URLs by hand or you can use a URL generator.
Energy Planning Knowledge Base Archive for Transport In 2004, the regional West division of the Swedish Road Administration started up a co-operation project called “KUSTOM” – Municipal co-operation for safety and environment. The project aims at providing inhabitants of the municipality, companies, decision makers, employees of the municipality, organizations etc within a number of municipalities with facts and understanding of traffic safety and the environmental impacts of transportation. 5 Fantastic Facebook Fan Page Ideas to Learn From This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. So your business is on Facebook, and brand engagement is up thanks to some savvy social media strategy. You may even be interested in further distinguishing your brand by building a custom landing page for your account. But what kind of value does a custom Facebook Fan Page offer? What are your fans looking for on a social network that they can't get from your business website? For some insight, let's check out how some big-name brands have stepped up their engagement by investing a little more TLC into their Facebook presence.
Facebook Ads and the Rising Cost of User Acquisition [Editor's note: Hussein Fazal is CEO of AdParlor, an ad management company for Facebook campaigns with social gaming clients including Ubisoft, PlayFirst and Five Minutes.] One of the most frequent questions we are asked is ‘How much will it cost to acquire users for my Facebook game?’ The answer to this question depends on many factors. A brand new casual game targeting both genders and all ages in Indonesia can pick up tens of thousands of users very quickly, for pennies per user. On the flip side, a poker application with a large existing user base and a laundry-list of permissions, targeting 40-year old American males, can pay several dollars per user. Important background information on the many factors that affect pricing is discussed in our longer white paper – this post instead examines an interesting sub-topic around user acquisition.
ENVIRONMENTALLY RESPONSIBLE FLASH MOB: BE ACTIVE BE a TREE! - NEWS At 16:00 on Saturday February 5 in Piazza Duomo in Milan, Active, the super-material that purifies the air of nitrogen oxide just as trees do, will host the BE ACTIVE BE a TREE! flash mob launching a message of environmental responsibility to the world. A great performance conceived by nationally and internationally renowned digital artist Giuseppe La Spada, the only Italian to have won a Webby Award. “Breathe in, breathe out. Breathe in, breathe out. Start again.
Is It Worth It? An ROI Calculator for Social Network Campaigns - A couple of years ago I put together this "social network" calculator as a free resource to assess the opportunity cost of recruiting email subscribers and donors online. It was ahead of its time and may still need some tweaking, but the basic assumptions hold true - if you're paying staff to spend time on social networks and the end goal is list-growth or dollars, then this tool is for you. Enter the cost per hour of your staff, and other basic web and email metrics, and you can get a realistic snapshot of how you're doing.I'll preempt the typical response of "well, there are other intangibles and other types of ROI" by saying that if that's your world, that's fine, you're right - there are interesting and good things that happen as a result of social media, and you should do it, but I wouldn't expect a lot of direct response in terms of dollars, and you might want to hold off if you haven't done some of the basics, first.
Shopping startup EcoMom raises $2M from Facebook exec and others EcoMom, a site where moms can shop for healthy and environmentally-friendly goods, just raised $2 million in a first round of funding. The Los Angeles startup first announced $1.1 million of financing in October, but by the time the round closed last week, the amount of money had nearly doubled. New backers include Facebook vice president Chamath Palihapitiya and Google evangelist Don Dodge.