Karen Blakeman's Blog » Blog Archive » Top 10 Business Search Tips – 3rd November 2009 A group of business information researchers gathered at the London Chamber of Commerce in Queen Street, London for the TFPL workshop – facilitated by yours truly – on key web business resources. The participants were from a variety of types of organisations but they all had a mission to find out what business information was available for free or on a pay-as-you-go basis. We covered not only business information sites but also how to make better use of the advanced search features of the likes of Google and Yahoo. At the end of the day, the group was asked to come with a list of Top 10 Tips. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Written by: Karen Blakeman on November 6, 2009. Tags: Business Information, Top 10 Tios
Three Stages of Presenting with Twitter This is a guest post from esteemed presentations and speaking expert Olivia Mitchell. There’s a new story almost every week of a presenter getting roasted on Twitter. The possibility that this might happen to you could be scary. Presenting at conferences is hard enough without the added complication of Twitter. But it’s not all bad. Conference organizers and presenters are experimenting with using the backchannel to proactively engage audiences using the backchannel. I’ve written an eBook “How to present with Twitter (and other backchannels)” to help you thrive in this new presentation world. 1. Preparation If you prepare thoughtfully, respecting the needs of your audience and do your best, you will survive presenting to the backchannel. Out of date examplesOverused cliches or buzzwordsStories with unknown origins — they could be urban mythsThinly-veiled sales pitches. Prepare yourself psychologically for what’s its going to be like presenting to a tweeting audience. 2. Twitter moderator
Web 2.0 Search Tools - The Best Search Tools of Web 2.0 Searching the social Web can be like trying to find a needle in a haystack, but it doesn't have to be. Learn how you can harness the amazing networks that make up the social Web and make your Web searches faster, more relevant, and up to the minute accurate. Twitter SearchTwitter, a popular micro-blogging platform that boasts millions of users, is a great way to find content that other people are talking about on the Web. Here are seven search tools you can use for a more accurate and extensive Twitter search. StumbleuponOne of my favorite ways to explore the Web is using Stumbleupon, a unique bookmarking service. Beyond Google Alerts: How to Mine Social MediaSocial media can provide a wealth of competitive intelligence. Use Tags to Search Within a SiteMany Web sites these days are implementing a new way for you to search their sites internally - with tags. What are Flickr Tags? NoovoNoovo is a way to share interesting content with people that you know.
Get new users for $2 each with Facebook Ads Photo by Intermayer This is one of those posts I hesitate about writing, because it's tempting to hoard an advantage like this, but sharing always seems to benefit me more in the long run. I'm able to get new users for my (in-testing, very unfinished) Facebook app for as little as $2 each using Facebook Ads. Here's my most successful ad so far: It's short and simple, and around 0.07% of people who see it clicking. This is only the start of my funnel, the landing page is the install dialog for my Facebook app. After they've made it through that screen, they're finally on a page I control. So what are the secrets to achieving similar results? Land in Facebook. Start small. Test, test, test! Foreigners are cheap. I still think there's a lot of room for improvement in my funnel, so I'm hopeful I can keep driving the cost down, even if the ad market overall becomes more expensive with competition. Like this: Like Loading...
Five Steps to Effective Keyword Research - Search Engine Guide Blog There's no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. The keyword research process can be broken down into the following phases: Phase 0 - Demolishing Misconceptions Phase 1 - Creating the list and checking it twice Phase 2 - Befriending the keyword research tool Phase 3 - Finalizing your list Phase 4 - Plan your Attack Phase 5 - Rinse, Wash Repeat Phase 0 - Demolishing Misconceptions Over the years, we've had the opportunity to work with a wide array of wonderful clients. Or so they thought. One of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. Phase 1 - Creating the list and checking it twice The trick is to start slowly.
11 Outstanding Sites That Will Improve Your Photography | The Photo Argus - A Photographer's Resource Resources by Bill Jones 1inShare The mission of this site is to provide photographers with information and inspiration that will help improve their skills and inspire to create more interesting photography. I have listed 10 other sites that I have found to also be very helpful. They contain tons of information that will get you on the right path and help you take your photography to the next level. Epic Edits PetaPixel Photocrati Digital Photography School PhotoDoto Strobist Joe McNally Photography Photojojo DIYPhotography Photo.net Photography.com Let us know your favorite site. Like Our Site? 18 Comments Aaron said:Also in the list www. Leave a Reply Topics
Phil Bradley's weblog: Twitter Search - 20 alternative search engines Twitter has two different search resources - Basic search which you can get to from the home page, and Advanced search, which you can't. I've written about these on my website, and you might want to take a peek at my Twitter search engine page. In the course of exploring I have found some alternative search engines that you might want to take a look at. AskTwitr looks very simple, with a Google like interface. Search results however are displayed in a rather different fashion. Backtweets is simple in design and concept. Cloud.li is a little odd, and I'm not entirely sure what to make of it. Flaptor is a fairly straightforward engine, listing results, but it does also offer a trending stream for the search term over the last month. Now Icerocket is one of my favourites, so I'm slightly biased. Monitter lets you monitor (groan!) MicroPlaza is another engine that takes results from Twitter, finds associated weblog postings, and matches the weblog posting to individual tweets.
Google Analytics Improves Yet Again | Paul Rouke - Usability Professional Posted by Paul Rouke at 5:40pm on the 17th November 2009 It seems like Google are on a constant drive to push Google Analytics further and make it even more powerful and dare I say enterprise purchase cheap levitra class in some areas. New features that have recently gone live are expanded and more intelligent conversion goal tracking, and new Intelligence reporting and alerts. alternative to tamoxifen You’ll see the videos below which give a great overview of both of these new features: Expanded and More Intelligent Conversion Goal Tracking Intelligence Reporting and Alerts Looks like we’ll have to make our Advanced Google Analytics Training Course a bit longer to squeeze these new features in! Tags: conversion, google analytics, measurement
Social search: useful tool or time waster Awesome AdWords Flowchart to Check PPC Performance A few weeks ago I did a training course for a client who is running their own lead generation campaign in AdWords. In my experience, clients want two things from lead generation campaigns: More leadsA lower cost per lead. AdWords makes it very easy to report on these metrics but what AdWords beginners often struggle with is how to change them. I made them a flow chart to show what changes they could make, and how these changes effect the other metrics: Click the picture for a bigger version I’m sure that if you are an AdWords guru then you’ll be able to draw a lot more lines on the chart but I think I’ve covered the most important stuff. Usage Example
6 Twitter Search Services Compared Ari Herzog is an online media strategist for business and government. He is the author of AriWriter. With developers rushing like wild dogs to build and launch applications to make your Twitter experience more productive, how can you choose which is the best tool to use if you're running queries on your company name and competitor's product line, or references on small-town bakeries or Red Sox pitchers? Thankfully, there is no shortage of search applications. 1. Also known to oldtimers as Summize, Twitter Search is hosted on the official Twitter server—but is routinely considered inadequate by many for its less-than-stellar retrieval rate, at times as low as 50 percent! Results show the sender's avatar, a link to the original tweet, and a link to Twitter.com to reply (assuming you're logged in). Features include the ability to view tweets written in about 20 languages, an RSS feed subscription button for your query, one-click links to view trending topics, and an "advanced search" form.
Running a Facebook Fan Page? Inspiration Alert CustomFacebookPage.com is a site dedicated to promoting the most inspirational and successful Facebook Fan Pages from some of the largest and most influential brands that reside on the site. Facebook Fan Pages have become a key arm in many a social media strategy, with the ability to reach out and communicate to the consumers that are attached to your companies values, products and wider market. With Facebook doubling it’s active user base from 150 million in January 2009 to 300 million in September, it’s prominence within both advertising and social media campaigns is rising continually. The site showcases the pages that have caught the eye of the public and are innovating the way we use Facebook’s community features, some of which I just couldn’t help but promote further… The site organizes the pages into auto, 1m+ fans, consumer goods, media, non profit, retail and tech categories. Skittles Meet The Volkswagens the perfect VW for them. Gap environment for it’s consumers.