Whole Earth Discipline: An Ecopragmatist Manifesto by Maria Popova Ecopragmatism, or how to stop doing what we’re doing in order to avoid going where we’re going. Between 1968 and 1972, author and activist Stewart Brand, who helped start the environmental movement in the 60′s, published the highly acclaimed Whole Earth Catalog — an iconic counterculture compendium of tools, texts and miscellaneous information, which Steve Jobs went on to describe as the conceptual forerunner of the World Wide Web. Today, appropriately coinciding with Blog Action Day, Brand releases his long-awaited new book — Whole Earth Discipline: An Ecopragmatist Manifesto, a sharp and compelling vision for engineering our collective future. Brand, who has always approached environmental and technological challenges as a solvable design problems, offers radical yet viable ideas for managing Earth’s global-scale natural infrastructure in the least intrusive, most respectful but efficient manner possible. Donating = Loving Brain Pickings has a free weekly newsletter.
Overview Overview In the digital era, news has become omnipresent. Americans access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the internet, local newspapers, radio, and national newspapers. The internet is at the center of the story of how people’s relationship to news is changing. The process Americans use to get news is based on foraging and opportunism. In this new multi-platform media environment, people’s relationship to news is becoming portable, personalized, and participatory. Portable : 33% of cell phone owners now access news on their cell phones. The rise of the internet as a news platform has been an integral part of these changes. The average online consumer regularly turns to only a few websites.
Médias en ligne : 10 tendances tech US / Metamedia Comme chaque année à la conférence de l’ONA, Amy Webb, consultante média, a fait salle comble avec son «top ten» des tendances technologiques appliquées aux médias. Voici le cru 2010 : 1- Le scan de codes-barres par téléphones mobiles Utilisé depuis une quinzaine d’années en Asie, le fait de scanner, via des smart phones, des codes barres, répartis un peu partout dans la ville et les médias, se développe fortement aux USA. Extension progressive vers la reconnaissance optiques de caractères. 2 - Les clôtures géolocalisées Aujourd’hui, les gens qui utilisent Foursquare ou Yelp peuvent tricher sur leurs vraies lieux d’enregistrement manuel. Mais il est facile de créer des notifications envoyées automatiquement à partir de l’entrée sur un territoire, pour des applications mobiles, des réseaux sociaux et des contenus. Certaines peuvent être dynamiques et réactualisés en temps réel en fonction de votre position géographique. Une application de «geofencing» est disponible sur l’iStore. Exemples:
The Very Last Thing I'll Write About Twitter I have an odd mental relationship with my former employer. Clearly, I wouldn’t have worked there for three and a half years if I didn’t care about the product and the community. But then, I wouldn’t have left if I really wanted to see that commitment through. I have an investment of stock in the company, of course, but more importantly I have an investment of time and emotional energy. I’ve walked away from the job, but that investment has made it difficult to truly detach myself from it, as excited as I am to be doing what I’m doing now. Next week our team at BankSimple gathers together in person for the first time to kick off development in earnest. As a disclaimer: nobody at Twitter has read or edited this post, nor am I privy to any insider communication from Twitter and its employees. #newtwitter Whenever Twitter announces anything, I’m filled with a mix of excitement, resentment, pride, and dread. The Changing Role of the Platform Twitter As A Medium vs Twitter As A Business
420M People In China Have Internet Access, 99% Use Baidu For Search Baidu CEO Robin Li made a rare appearance at the Web 2.0 Summit this afternoon and revealed some interesting information on the extent of his company’s reach. “Baidu answers more search queries in China than any other search engine in any other market, including Google in the US.” This might be one of the many data points supporting why the Baidu stock has more than doubled since January, now at a market cap of 40 billion. That is roughly the size of eBay’s. “We have a lot of room for growth,” Li said, as 1/3 of China currently has Internet access which boils down to about 420 million people. According to Li 99% of those people use Baidu as their search engine and that number can more than double with growing popularity of mobile phones. So why Google was not as successful in China? Interestingly enough, Li himself said he thought about moving Baidu to Hong Kong a year after starting Baidu because of Chinese censorship.
The Newsonomics of news anywhere [Each week, our friend Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of the news business for the Lab.] Facebook isn’t trying to replace Gmail or Yahoo Mail — it’s just trying to bring a little order to our world, right? This week’s Facebook Messages announcement is stunningly simple, and in line with the next phase of the web, both overall and for news. Take MSNBC’s description of Facebook Messages: Instead of dealing with the dilemma of reaching people via e-mail or direct message or SMS, all of these will be combined, so that you’ll be able to reach someone the way they prefer to be reached, without you having to think about it. That’s the next web (r)evolution in a nutshell. Make a few substitutions, and you’ve got “All you need is a person and a movie,” or “All you need is a person and a shopping list” or “All you need is a person and the news.” Facebook Messages says: We get it. Where are the news promises?
Twitter and the Power of Giving People a Voice: Tech News « It didn’t get as much attention as his comments about generating revenue and fighting with Facebook, but to me one of the most interesting things that former Twitter CEO and co-founder Evan Williams said during his interview at the Web 2.0 Summit on Wednesday was his comment about how Twitter “lowers the barriers to publishing almost as far as they can go.” Williams said the impact of lowering these barriers is only beginning to be felt, and I think he’s right. The answer came in response to a question from the audience about how Twitter empowers people to publish and effectively act as journalists, and Williams said lowering the barriers of entry into publishing is something he has worked on for most of his career (since he also founded Blogger, one of the leading early blog-publishing platforms, later sold to Google), and that he has done so based on his belief that “the open exchange of information has a positive effect on the world.” Related GigaOM Pro content (sub req’d):
Les débuts du crowdsourcing appliqué au journalisme » Article » OWNI, Digital Journalism Expérimentation ou nouvelle source de financement du journalisme? Spot.US exposait lundi à quelques journalistes son modèle, que commencent à adopter d’autres start-ups. Dont le Français, Glipfix, qui se lance le 27 octobre. Cofinancer les reportages et sujets d’investigation qu’il aimerait lire: le rêve de tout lecteur, un journalisme sur mesure qui est en train de prendre ses marques. Depuis maintenant deux ans, sur sa plateforme participative, la start-up américaine Spot.US , comme on en parlait ici, propose aux internautes de soutenir financièrement des idées de reportages qu’ils aimeraient lire, soumises sur le site par des journalistes indépendants. Son fondateur, le journaliste David Cohn, est venu parler de son concept devant une poignée de journalistes, lors d’une masterclass organisée lundi par Citizenside et le World Editors Forum. Reportages à la demande Non Profit Organization No comment en revanche sur le chiffre d’affaires. Déclinaisons à l’étranger À suivre…
Trailmeme and the Web of Intent The quickened pace of content production and distribution have created a stream of information that we have trouble focusing our attention on, much less our intention. Establishing (indeed, re-establishing) a true Web of Intent will require different interaction with the stream, one that insists on active participation and creative work, rather than passive consumption. A Web of Intent is a participatory web: a web where we’re active consumers of content. Webs of Intent are an extension of the remix culture that has emerged. Intention is actually taking action, expending some energy or effort to do something. We need intent-centric products and services that contextualize the stream, and propel publishing in a more meaningful and actionable form. One such product that addresses that need exactly is Trailmeme, from Xerox, which is currently in private beta. Trailmeme is a conceptual necessity to the organization and creation of Web content in the endless flux of the stream.
Top 3 Tips for Your Business’ PPC Campaigns & Landing Pages | WSI Digital Marketing Blog In spite of the size of your business, its industry or the nature of your digital marketing strategy, I am sure that we can all agree on one thing: There is very little point in spending money attracting people to your company’s website if your pages aren’t doing the job properly! Poorly implemented pay-per-click (PPC) campaigns and ineffective landing pages will give you nothing but a high bounce rate, a nonexistent ROI, and pathetic conversion rates. So rather than wasting precious time and money (for both you and your online customers) here are 3 of my PPC campaign and landing page tips to that will work to boost your conversion rate and turn online visitors into paying customers. 3 PPC & Landing Page Tips to Attract Your Online Customers 1. It might seem simple enough, but using your site’s home page as your landing page is one of the most common mistakes among business owners on the Internet. It is much easier and more effective to create small landing page that is not a website! 2.
Asia Pacific Will Have 120 Million LTE Connections in 2015: Tech News « There will be nearly 120 million LTE connections in the Asia-Pacific region, driven by four major markets — China, Japan, South Korea and Indonesia — according to research group Wireless Intelligence, which released a new study earlier this morning. The race begins with the December 2010 launch of Xi, a new LTE service from Japanese mobile giant NTT DoCoMo. Here are some findings from the Wireless Intelligence research study: 20 percent of the Japanese mobile market will have migrated to LTE networks by 2015.China will have 57.9 million LTE connections by 2015.In South Korea, 17 percent of mobile users will be on LTE networks by 2015.Australia, New Zealand, Malaysia, Taiwan and the Philippines will account for a combined 11 percent of total LTE connections in 2015.SingTel is currently trialing LTE in four markets: Singapore, Australia (Optus), Indonesia (Telkomsel) and the Philippines (Globe Telecom) and developing a regionally compatible LTE network.
Twitter matters for media I've lost count of the times people – including a surprising number of colleagues in media companies – roll their eyes at the mention of Twitter. "No time for it," they say. "Inane stuff about what twits are having for breakfast. Nothing to do with the news business." Well, yes and no. Inanity – yes, sure, plenty of it. Here, off the top of my head, are 15 things, which Twitter does rather effectively and which should be of the deepest interest to anyone involved in the media at any level. 1) It's an amazing form of distribution It's a highly effective way of spreading ideas, information and content. Why does this matter? 2) It's where things happen first Not all things. 3) As a search engine, it rivals Google Many people still don't quite understand that Twitter is, in some respects, better than Google in finding stuff out. 4) It's a formidable aggregation tool You set Twitter to search out information on any subject you want and it will often bring you the best information there is.
Mon futur red chef est une World Company du Net (Photo tirée du "2001 l'Odyssée de l'espace" de Stanley Kubrick) "Ton vaisseau-mère Gutenberg a fait naufrage ou divague déboussolé en attendant le coup de grâce final du grand orage digital ? Viens à moi pauvre petit journaliste perdu dans l'immensité du cyberspace comme un astronaute bientôt à court d'oxygène..." C'est ce que j'ai cru entendre ce week-end, lorsqu'au hasard de mes divagations sur le Web, je suis tombé sur plusieurs indices informationnels laissant à penser que les Titans de l'ère numérique seront bientôt les seuls employeurs à bien vouloir recruter et payer des journalistes pour pisser de la copie sur tous les écrans de notre vie. Comme un vent de déroute Vous n'y croyez pas ? Tout prestigieux soit-il, "Le Monde" s'apprête à se vendre pour à peine 60 à 80 millions d'euros à l'étrange attelage constitué par le "mécène" Pierre Bergé, le banquier "rock'n roll" Mathieu Pigasse et le fondateur de Free "il à tout compris" Xavier Niel. Yahoo! Yahoo!
Facebook fait du web (sémantique), et alors ? “Oh mon dieu, Facebook fait du web sémantique, mais c’est horrible !” se sont écriés à la fois le gros newbe du web et Alex Iskold, CEO de la startup très sémantique et bientôt disparu: GetGlue . Le gros newbe du web dit que c’est horrible car il pense que Facebook va l’espionner pour revendre ses informations aux chinois du FBI. Le web sémantique c’est le web en mieux Alors si Facebook décide de se mettre au web sémantique c’est normal de s’attendre à de nouveaux bénéfices, de nouveaux services et de nouvelles perspectives de monétisation. Alors maintenant on peut jouer à Madame Irma et essayer de savoir ce que Facebook va faire avec les données structurées du “like”. Pour vous tenir au courant des évolutions de l’OGP et du web sémantique, je vous recommande vivement de suivre le pearltree de Gautier sur le sujet: share Uncategorized