4 Ways to Convert Facebook Fans Into Super Fans Amy Porterfield is the co-author of Facebook Marketing All-In-One for Dummies and creator of the Facebook marketing training program, FBinfluence. You can join her on Facebook at facebook.com/AmyPorterfield or read her blog at AmyPorterfield.com. For most of us, football season means it’s time to grab our jerseys and clear our Sunday afternoons. But super fans are another breed entirely. SEE ALSO: How to Increase Facebook Engagement Using Custom Page Tabs Your brand might already have plenty of weekend warriors on Facebook, but it’s the super fan you want to attract. Moontoast’s "Anatomy of a Fan" infographic identifies different Facebook fans by their level of engagement: Potential fansEngaged fansAdvocate fansPurchasing fansSuper Fans ― the best of the best. If we look at these levels as stages, we can take a more sophisticated approach to Facebook marketing. Here are four ways to start moving your fans through the ranks. 1. To create an effective engagement ad: Target the right audience.
10 Social Media Monitoring Tools for Measuring Social Media Analytics “I always tell people when they start talking about ROI on Social Media, well, what’s the Return On Ignoring?” - Jeffrey Hayzlett, Kodak. Social Media Monitoring ? That’s an often heard but a meaningless term to many of us, right ? Many think that there is no ROI to Social Media, and while this topic is up for debate, I’m saying – yes and no. No because, we know that we don’t get social for the game sake. - Social Media shouldn’t be measured like SEO analytics on your site. Heck, you won’t even see the referrals as good as an SEM campaign with social media. - Social Media measurement has got to do with many “intangible” signals. Now, this is a grey area but measuring social media (at least at this point of time) has got a lot to do with “intangible” or “volatile” signals. - Social Media monitoring is probably a better word than Social Media measurement. Why ? Phew ! 1. 2. 3. An eye candy this one. 4. 5. Social Mention is a web based tool that makes it simple. 6. 7. 8. 8. 9. 10.
What if Google bought StumbleUpon? StumbleUpon, is something of a sleeping giant. The largest discovery engine on the web is now in it’s 10th year, and has established a user base of over 13 million. According to ComScore, StumbleUpon is growing at a rate of 20% month on month for the last couple of months, partly due to the introduction of mobile applications. On top of that, recent trends and data from StatCounter suggest that StumbleUpon is now responsible for 34% of all social traffic. Huge. That said, Stumbleupon traffic is particularly bouncy, with the very nature of the application encouraging the user base to jump between sites, and as a result, they don’t tend to explore content for too long before clicking away, often with the result that publishers don’t feel their offering has much value. That’s not to say that they don’t bring anything to the table. There are a couple of strategic elements to the Stumbleupon service that makes it a contender for acquisition by a tech giant like Google. User Targeting
Why Kred Might Be Your Go-To Tool for Influence Measurement Posted by Shelly Kramer on December 20, 2011 · 6 Comments There’s a new influence measurement tool in town and it’s called Kred. Effective social media marketing relies on understanding and measuring a variety of factors, and influence is oft considered the latest holy grail. Hard to define. When it comes to influence, unless you live under a rock, you’ve no doubt noticed the debate raging across the social media sphere about Klout. Regardless of where you fall on the Klout discussion, there’s no denying that influence measurement matters. While the by now almost yawn-worthy debate about Klout goes on, yet another platform has come along and it’s called Kred. These days, based on all the hoopla, “totally transparent” seems more than a little attractive. Before we dive into Kred’s features – and why you might want to sign up for a beta invite – let’s talk a little about online influence and why it matters. What’s so important about Influence, anyway? How We Use Influence
[Timeline Facebook] Quels changements attendre pour les marques ? Depuis le jour où Mark Zuckerberg a présenté Timeline, une question brûle les lèvres des community managers du monde : et pour les pages, c’est pour quand ? Facebook n’a jusqu’ici pas confirmé officiellement que les pages passeraient à Timeline, mais il ne fait guère de doute que ça arrivera un jour où l’autre, surtout depuis que Carolyn Everson, VP marketing de Facebook, a tenu ces propos : “On spécule beaucoup sur Timeline, et notre but a toujours été de proposer une expérience sur les pages qui ne soit pas trop différente de celle des profils personnels, et pour l’instant c’est différent, donc nous nous dirigeons certainement vers une synchronisation de ces expériences”. Selon les sources de Business Insider, Facebook annoncerait Timeline pour les pages le 29 février. Que la date s’avère exacte ou pas, peu importe : on sait que ça ne peut plus être loin. Un relooking bienvenu De nombreuses questions restent bien entendu posées : où vont passer les onglets ?
Are you measuring the right social media metrics? Earlier this week a post on the average clickthrough rates for popular Facebook brand pages reminded me of an article I wrote nearly three years ago, which was all about how to measure social media. At the time I believed that social media sat somewhere between offline and online, as far as measurement was concerned. Yes, you can measure the hard numbers, but what about the softer metrics? Doesn’t there need to be a little room for interpretation? Well, I still believe all of that. Clickthrough rates on Facebook So it turns out that the clickthrough rate from Facebook pages with more than 100,000 fans is a mere 0.14%. Does the clickthrough rate really matter? Not all of these questions will have easy answers. What the clickthrough rate can tell you If the aim of your Facebook page is to drive traffic to your website then that 0.14% number sucks. So what does that lousy 0.14% statistic tell you? It could tell you that you haven’t figured out what kind of content works best for your audience.
Social Media Campaign Ideas to Build Fans & Increase Engagement Social Media Published on April 8th, 2010 | by Janine Popick Many social media programs are goaled on the amount of friends or followers as well as the engagement levels of those friends and followers. Contests, give-a-ways and polls are all great ways to build your followings and increase your engagement. Here is a list of some of the great ideas I have seen work for small businesses: Offer a gift card to your store to a randomly picked Facebook Fan every month. Give a free service to the first 5 people who answer a question about your company on Twitter correctly. Poll your audience on pop culture facts, industry news, their daily life or habits. Host a scavenger hunt. Start a photo, video or blog contest. Social media isn’t a one to many interaction like much of your traditional direct marketing, it is a many to many. Has anyone had any success with a contest? © 2010 – 2012, VR Marketing Blog.
Top 5 Social Media Trends for 2012 2011 is drawing to a close and with that naturally comes a new hype surrounding social media. So we’ll now have a go at identifying what 2012 is likely to bring in the social mediasphere. An important development we saw in 2011 was that more than 50% of businesses increased their social media spending and more than 1/3 of CEOs said social media was high on their business agenda (Booz & Company and Buddy Media’s “Campaigns to Capabilities: Social Media and Marketing 2011” research). Some things didn’t go as planned, however – Facebook’s location services (Places) did not really spark into life and has now evolved into a more sophisticated part of the status update. So while researching the web for this blog, the following topics kept on cropping up: Social TV More and more TV shows are including social media as part of the show’s make-up. F-commerce It was pushed back and forth for a while but now it’s safe to say that social media is here to stay in a business perspective. Branded Content
Sur les réseaux sociaux, les cyberacheteurs commentent surtout les offres Si Twitter est particulièrement employé pour recommander des produits et pousser des "coups de gueule", les internautes préfèrent dialoguer avec les e-marchands sur Facebook. Lorsqu'ils conversent sur Twitter, Facebook, les forums consommateurs et les forums des e-marchands, les cyberacheteurs évoquent en premier lieu l'offre des sites (35%) et leurs diverses actions de communication (28%). Le service client occupe 13% de leurs échanges, devant les demandes de conseils et d'information (12%), la vie de la communauté (10%) et le crowdsourcing (2%). Mais chaque média a ses spécificités. Au total, tous médias confondus, les e-commerçants n'interviennent que dans 10% des conversations.
2011 på sociale medier – et tilbageblik | SocialSemantic 40 år gammelt polaroid eller Instagram? I 2011 handlede det ikke om megapixels, men om at få billederne til at se så gamle og slidte ud som muligt. Foto: Oferico / flickr Det er tid til at gøre status på sociale medier. Altså over året. Generelt trak 2011 ikke de helt store overskrifter. Google Plus Det tætteste man kom, var naturligvis lanceringen af Googles egen sociale netværkstjeneste Google+, som en direkte udfordrer til Facebook. Om Google Plus ender samme sted som Googles andre sociale satsninger Buzz og Wave – altså på lossepladsen – er endnu uvist. Klout I 2011 snakkede vi også mere om at måle hinandens online-indflydelse end nogensinde før. Der er dog ingen tvivl om, at med de massive økonomiske interesser involveret i sociale medier, at behovet for at identificere nøgleinfluenter kun bliver større. Instagram Det var det nu også i 2010, men der hed vidunderbarnet Hipstamatic, som måske var lige hipster nok til at blive mainstream blandt mainstream hipsterne. Spotify QR-koder Politik
Welcome to futuretweets.com - Schedule your Tweets Eight Social Media Trends for 2012 Welcome back to the real world! I hope everyone had a really good Thanksgiving weekend. To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you need to pay attention to for next year. But, before we get started, we’re going to let you choose the ninth trend, just like we did last year , for the chance to win two seats to the trends webinar . The contest information is at the end of the post. 2012 Social Media Trends . . . . . . . . Win Two Webinar Seats On December 8 at 11 a.m. central time, we are going to have a one hour webinar on how to implement these trends PLUS one. You get to decide on the extra trend and I get to accept the challenge of explaining to you how to implement it into your 2012 marketing plans. So let’s hear it!
P&G CEO To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook Social Media Holiday Purchases Here’s an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth, a word-of-mouth marketing firm, surveyed around 4,500 adults and found that social media has been a key driver of Christmas gift purchases this year. 66% of Black Friday purchases were a result of social media interactions36% of social media users trust brands that have a social media presence52% of users are willing to pay more for brands that they trust80% that received a response on a brand’s social channel went on to make a purchase