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Why Twitter matters for media organisations

Why Twitter matters for media organisations
I've lost count of the times people – including a surprising number of colleagues in media companies – roll their eyes at the mention of Twitter. "No time for it," they say. "Inane stuff about what twits are having for breakfast. Nothing to do with the news business." Well, yes and no. Inanity – yes, sure, plenty of it. Here, off the top of my head, are 15 things, which Twitter does rather effectively and which should be of the deepest interest to anyone involved in the media at any level. 1) It's an amazing form of distribution It's a highly effective way of spreading ideas, information and content. Why does this matter? 2) It's where things happen first Not all things. 3) As a search engine, it rivals Google Many people still don't quite understand that Twitter is, in some respects, better than Google in finding stuff out. 4) It's a formidable aggregation tool You set Twitter to search out information on any subject you want and it will often bring you the best information there is.

10 Advanced Twitter Search Tricks to search twitter better With Twitter, there is always an over load of information that its quite hard to keep up with the trend, if you’re not moving along with it. Take a break out of Twitter for one or two weeks and see what happens when you get back. There would be lot of information ahead of you and catching up with them is a big task. But with Twitter search, things get fairly easy. Here are 10 such tips that will help you search the right information on Twitter beyond your timeline and around the world ! 1. from:twitterusername To search for tweets from a twitter user, use the above search term. 2. from:twitterusername filter:links To search for only tweets with links from a twitter user, use the above search term. 3. download torrent filter:links Let’s say you wanted to search for people tweeting downloadable links about a movie or some goodies, try the above search. 4. to:username If you want to find out who all sent tweets to a a twitter user of your choice, try the above search term. 5. @username 6. 7.

rxtheatre Hashtag analytics for #rxtheatre are presented below for the past 24 hours using Twitter's streaming API for a 1% sample of all tweets. Upgrade your account to view more detailed information. Definition of #rxtheatre Add a definition for #rxtheatre. #rxtheatre 24-Hour Trend Graph Analytics Expand Your Analytics View Track your hashtags for up to 12 months, and with 100% accuracy! The past 24 hours just isn't long enough. Expand Your Analytics Now #rxtheatre Prolific Users #rxtheatre Related Hashtags #rxtheatre-Related Tweets

Teachers Teaching Teachers, on Twitter: Q. and A. on 'Edchats' A screenshot from TweetDeck showing, left, a recent #Edchat stream and, right, the #Engchat stream at the same time. Like other groups with shared interests, from epidemiologists to James Joyce fans to locked-out N.F.L. players, teachers are turning to Twitter to collaborate, share resources and offer each other support. Many, in fact, are using it to take professional development into their own hands, 140 characters at a time. Each week, thousands of teachers participate in scheduled Twitter “chats” around a particular subject area or type of student. By using hashtags — that is, words or phrases preceded by the # symbol, like “#Scichat” for science educators — users can organize, search and find messages on a particular topic all in one place. Anyone can participate, and joining is easy: just go to Twitter, search for the hashtag of the chat that appeals to you, and start to read the stream of messages. Below, you’ll find a question-and-answer session with Thomas D. T.W. — Greg Kulowiec

Six Ways Journalists Can Use Twitter Better View Full Caption By Sree Sreenivasan DNAinfo Contributing Editor For several months now, I have been thinking about how journalists can use Twitter in smarter ways. GET TO KNOW TWITTER BETTER: Too many journalists still don't understand Twitter. If those people won't listen to me, then I suggest they read this piece by Alan Rusbridger, the editor-in-chief of the UK Guardian: Why Twitter matters for media organizations. UPGRADE YOUR BIO: I am talking here about the bio section of your Twitter account, which tells visitors about you. See the screengrab above from the account of Ryan Osborn (@Rozzy), the first social media director of NBC News. • His full name, spelled out • His title, in full • His e-mail address and phone are included • A link to a personal web page (if you don't have one, link to your news org's site) • A recognizable photo His disclaimer — "Links and retweets aren't endorsements. As I wrote in my Twitter case study last month, journalist Amy B. And, a final thought:

From Some Teachers, Excitement About Classroom Tech Megan Taber, a teacher at Culbreth Middle School in Chapel Hill, N.C., was taken by the instant gratification. She leads her students through a writing exercise at the beginning of each class, as they respond to a question she writes on a blackboard. In the past, they used notebooks that she would collect periodically. Then her school began using iPod Touches in class. “When all your students have the Internet in their pocket, it definitely changes the way you teach,” Ms. The New York Times and its Learning Network recently put out a call asking teachers to make videos describing how technology had changed their classrooms. The project is part of “Your Brain on Computers,” a series on how digital devices are changing the way we think and live. It does seem that the proliferation of powerful, inexpensive personal technology is reshaping teachers, students and education itself. The teachers we heard from were not necessarily ready to abandon ideas like the classroom itself.

How Journalists Can Leverage Social Media Jason Falls Last summer I spent a good deal of time researching and preparing a presentation for Blog World & New Media Expo on putting social media in the newsroom. The point was to show media outlets how some were using web 2.0 and social media technologies to expand their online offerings and engage audiences around their news-gathering products. Tonight I have the honor of joining one of my favorite journalists, Todd Mundt of Louisville Public Radio and morning host at WFPL, in a presentation to the Louisville Chapter of the Society of Professional Journalists. Here’s an exacerbated outline of what I will bring to the table. Some General Points For Journalists To Consider 1. Journalists certainly can be taken aback by bloggers and consumer-generated media. 2. The biggest concern a journalist should have in diving into social media is thinking that all this user-generated stuff is reliable. 3. You can give me all the excuses in the world. 2. 3. Cover civic issues in your community?

10 Dos and Don'ts for Brands on Twitter **This series is supported by the Social Influence System and WE twendz™ pro, presented by Waggener Edstrom Worldwide. To learn more visit Waggeneredstrom.com/nozombies. When it comes to Twitter and brands, consumers who are also Twitter users have plenty to say on the subject. We've interviewed a few folks, analyzed a couple of streams, and come up with ten common, recurring requests and complaints from users who've engaged with brands on Twitter. As it turns out, the rules they expect brands to follow are distinct from the code they expect "normal" users to follow. Check out these dicta and caveats, and let us know your experiences and best practices in the comments. 1. Give Twitter users your features and benefits. 2. If your replying 2 a user make sure ur social media intern doesnt do it like this LOL! Seriously, grammar Nazis abound on the web. 3. 4. 5. If you're carrying on a series of @replies, don't wait a day or two between messages. 6. 7. 8. 9. 10.

28 Creative Ways Teachers are Using Twitter This post has kindly been shared by Best Colleges Online where it first appeared on their blog. Between the cat images and celebrity porn, the Internet actually manages to boast educational potential. Considerable educational potential, in fact. Even that Twitter thing the kids are into these days, with its 140-characters and its perpetual haze of pound signs, has its uses. More than 28, of course, but here’s a nice little starting point. Instant feedback: ReadWriteWeb and Mashable both featured Monica Rankin, a history professor at University of Dallas, and discussed how she utilizes Twitter to gather real-time feedback. Answering questions: In a similar strategy to the aforementioned information gathering, some educators streamline the process by allowing students to answer questions via Twitter rather than raising their hands. Enabling discussion outside of class: Announcements: Notifications about completed assignments: TwitLit: Word, trend or hashtag tracking: Follow conferences: Review:

Der Journalist im Netz – was muss er sein, was muss er können? | David Bauer. Journalist+ Der Journalist im Netz – was muss er sein, was muss er können? November 25, 2010 (updated on May 9, 2011) Es ist immer wieder erstaunlich, wie viele Journalisten die Möglichkeiten des Internets nicht einmal ansatzweise verstehen, geschweige denn ausnutzen. Wenn einer der wichtigsten Verleger des Landes an einem Kongress vor Medienschaffenden ernsthaft behaupten kann, im Internet stünde nur Schrott – und dafür von seinen Berufskollegen nicht kollektiv ausgelacht wird – dann muss man sich Sorgen machen. Das Internet ist für den Journalisten von heute nicht mehr nur Recherchequelle, sondern Aufenthaltsort und Wirkungsstätte. Er ist neugierig und experimentierfreudig Die Neugierde gilt als eine der wichtigsten Eigenschaften von Journalisten. Er ist Experte und Gesprächspartner in einer Community Er kuratiert Inhalte Journalistische Arbeit bedeutet nicht zwingend, selber Inhalte zu erstellen. Er hat sein eigenes Publikum Er ist transparent Er ist erreichbar Er kann mit Daten umgehen

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