Wired Campus: Harvard Study Suggests Twitter Users Are Self-Obsessed, Says Harvard's Own Tweet - Chronicle.com Blog: SmallLaw: The Recommendation Economy Part 2: How to Transform Twitter Into a Client Magnet for Your Law Firm Originally published on June 22, 2009 in our free SmallLaw newsletter. Last month I wrote about what happens when too many demands vie for the time and attention of your prospective clients, and referred to it as the recommendation economy. For this second installment, I promised you tips on how to use Twitter to establish a compelling presence online, resulting in press coverage and new clients. Here we go. Twittermania Means Software Developers Are Busy Getting the inside story from a trusted source can prove invaluable. It would be easy to dismiss Twitter as kid stuff, but that misses the point. File sharing: TweetCube Research: Twitterlights Realtime search: Twitter Search Expense tracking: Xpenser Notes: TwitterNotes Community: Tatango Background control: Tweetbacks With so many applications to choose from and more on the way, it's only a matter of time before you find one that suits you. How Many of You Are There? But what about prospects, you ask? There Is No Wrong Tweet
Blogeteer's Blog » How Twitter Has Helped My Business at Halo Secretarial Blog - I’ve talked about Twitter pretty regularly on this blog. I always share that it is my absolute favorite place to network. Still, every time I talk to “real-life” friends or acquaintances I have a hard time helping them understand exactly what the appeal of Twitter is. I started my virtual legal assistant business last fall officially, but I started networking earlier in the year to try and make connections within the online legal community and to learn from other virtual assistants. In August I connected with my first client – via Twitter. I then found more clients through Twitter, some long term, some for just short projects, but all great people who I’ve very much enjoyed working with. So my secret to success isn’t really a secret obviously. Now, maybe you’re thinking that is just one person’s experience.
Poll: Business People Say Twitter More Important Than LinkedIn A month-long poll conducted on business social network LinkedIn has uncovered some fascinating numbers concerning social media platforms and brand presence. The biggest surprise was that Twitter was deemed more important to brands than LinkedIn, and the poll was performed on LinkedIn. With more than 3,600 respondents so far, each well understood in terms of job titles, company size, age and gender - this is a high-quality data set worth paying attention to. The question asked was simply: "What is the most important new platform for brands to master?" Some of the conclusions were a real surprise. Below are charts breaking out the poll responses from various groups and some text we've written to interpret those charts. Just for context, we'll start with a traffic graph. Key takeaways from the poll: Overall About the respondents Most appreciative of Twitter: Business owners, C-Level or VPs. Least appreciative of Twitter: Non-managers. Most appreciative of LinkedIn: C-level and non-managers.
Twitter and More Twitter! « pm blog Can’t enough Twitter? You’re not alone. Herein I present a selection from the 140+ Twitter tools featured recently on Mashable. Posting Brabblr – Post to all your micro blogging services at once Twitter, Pownce, Jaiku, Tumblr, Jabber, Frazr, etc. Autopostr - This service lets your friends in Twitter know when you post a new picture on Flickr. EmailTwitter – With this service, you can send tweets to Twitter from a cellphone without incurring SMS charges. GroupTweet – Allows you to post private message to a group of Twitter friends. Hashtags – You can add tags to your Twitter posts with this service. HelloTxt – Update Twitter and a host of other micro blogging and social networking sites with one click. LinkBunch – Need to share more than one link in a tweet? LiveTwitting – Helps you cover a conference live on Twitter. MicroRevie – Post reviews on twitter accs and this service will turn them into microformats. SecretTweet - Post to Twitter anonymously. Reading Search Analytics iPhone + Others
Ultimate Guide to Delicious Social Bookmarking Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5.
The LinkedIn Lawyer Hyper-Local Marketing - 10 Ways Twitter Will Change American Business Twitter is currently being used as a marketing tool for small businesses. At the same time, the local outlets of some of the largest retailers in the world, which are often competing with local vendors, are turning to Twitter as well. As an example, Twitter users can follow the local pizzeria or the store's owner. Since Twitter is still mostly a person-to-person service and not a business-to-business service, it is likely that the Twitter relationships will be with the owners of small shops. With access to customers' Twitter addresses, these small-shop owners can send them news about special offerings, sales, new merchandise, store hours and events. International companies operating through thousands of locations are beginning to use the same methods to gather their own lists of Twitter names. One of the by-products of Starbucks' marketing foray into the world of Twitter illustrates how social media can be used against a company. — Douglas A. See 25 must-have travel gadgets.
Twitter Enhancement Software | Katherine Boehret | The Mossberg Solution | AllThingsD Most people who aren’t familiar with Twitter are eager to list the reasons why they don’t use this social-networking service. It’s for narcissists. It’s for teenagers. It’s for people who have nothing better to do. It’s a forum for oversharing. I use Twitter as my personalized news feed by following people who “tweet” (write updates) about things that interest me. But Twitter works best with a little help from its friends, namely those programs that are designed to make it more customized and useful with minimal work on the user’s behalf. To get a Twitter account in the first place, you will need to sign up with a user name and password at Twitter.com and start following people—or subscribing to read someone’s updates. That said, you can always choose to block someone from following you or stop following someone’s Twitter feed. All-Purpose Programs TweetDeck and Seesmic are two programs that do a good job of filtering others’ tweets and aiding the process of writing tweets.
10 Must-Haves for Your Social Media Policy Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com. A few weeks ago, I wrote that your organization should have a social media policy, and one of the things I heard among all the great comments was: "Okay, but what should it say?" There are generally two approaches to social media policy making. Some organizations handle social media in an evolutionary way. Other organizations, meanwhile, feel more comfortable establishing a clear policy from the outset. Whether you're writing your social media policy from the get-go, or letting it develop organically in reaction to situations as they arise, here are 10 things you should definitely consider. 1. All policies need to address what's in it for the reader/user — what should the reader take away after reading the policy? But that’s the spirit of social media — it’s all about leveraging the positive. 2. 3. 4. 5. 6. 7. 8.
Soren Gordhamer: The Art of Mindful Tweeting . . . I recently wrote on a piece on 5 Steps to Using Twitter and Facebook Consciously, and decided as a follow-up to explore mindful tweeting. Considering more of us are spending an increasing amount of time on sites like Twitter, it seems prudent to ask how we can make that time, particularly when we are posting (or tweeting), a mindful rather than a mindless act. In other words, how can we bring our full attention to this process such that it adds to rather than diminishes the quality of our life? Below is my take. Some of this, of course, is likely just as relevant to posting on Facebook and other social networks. 1) Bring Awareness to Your Body Posture "Mr. One can certainly be mindful in any posture, but I notice that when I am tweeting and my body is hunched over, jaw tight, and eyes peeled to the screen, I am generally not very mindful. Awareness of body posture is different than judging or even correcting, but instead involves bringing awareness to our body when we are tweeting.
The 6 Spheres of Social Media Marketing Brian Carter is Director of SEO, PPC, and Social Media at Fuel Interactive, a full-service interactive agency in Myrtle Beach, South Carolina. Disclosure: Brian is a cofounder of the pay per tweet twitter marketing service, TweetROI. I'm so excited about my new diagram YOU: "Beautiful, Brian. Looks complicated. ME: It shows the stages of internet marketing, including SEO, PPC, Email, and social media. YOU: So why'd you call it the 6 spheres of SOCIAL media? ME: This diagram integrates social media with all the other internet marketing. YOU: Oh, cool. [Download a PDF of all the diagrams in this post.] What's the Point of The 6 Spheres Diagram? The point is for you to see how it's a process, with different actions and tactics depending on how close your prospect is to your ultimate goal. The assumption is that you want prospects to buy something, or if you're a charity or non-profit, you might want them to donate or sign a petition. How Will This 6 Spheres Diagram Help Me? 1. Let's break it down.
ing from the tractor: smartphones sprout on the farm (CNN) -- As he rolls across the wheat fields of his Nebraska farm, Steve Tucker often has his hands not on the wheel of his tractor, but on a smartphone. Steve Tucker, a Twittering farmer, pauses in front of his tractor in Nebraska. He sometimes posts a dozen messages per day on Twitter, commenting on everything from the weather to the state of his crops to his son's first tractor ride and even last night's cheeseburger. "Got rained out trying to finish up planting corn. Only 90 acres left. "Just sold some more wheat, now, I wait for God to provide the harvest so I can fill the contracts," the 39-year-old said in another. Tucker is proof that smartphones are starting to put down roots in rural America. He lives in a 150-person town near Brandon, Nebraska -- a place even he calls "the middle of nowhere." Yet, farmers like Tucker are using Internet-enabled phones to gain a foothold on online social networks -- both for business and personal reasons. Tucker's tractor tweets All About U.S.