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In 2002, mcgarrybowen was founded by three partners who held top leadership positions at some of the world's most accomplished advertising agencies. They founded mcgarrybowen on the belief that the agency should exist to serve clients, build brands, and grow businesses. Less than a decade later, their determination to hold true to this founding belief led mcgarrybowen to be named Agency of the Year by Advertising Age in 2009, and again by both Advertising Age and Adweek in 2011. Today, mcgarrybowen remains an independently operating agency network, built lean and smart to deliver the speed and unique thinking our clients rely on.

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What is a Creative Technologist? An interesting discussion took place recently on linkedin, in the Creative Technologist group (if you’re not a member, I’d suggest you join, some interesting folk on there). The question posed at the start was what does “Creative Technologist” mean? Some saw this as a shift from the traditional creative providing all the creative ideas to someone with a technical background being a driver of creative thinking. Some saw it as someone who uses technology in the field of design, art or advertising. Some thought that it was an empty term, and some even thought it actually devalued being a technologist by feeling the need to add the word “creative” in front of it. World's Largest Gummy Worm: Over 2 feet of gummy goodness. Gummy Worms are delicious. But they're small. When you really need to get your gummy worm "fix", there is no substitute for the World's Largest Gummy Worm. Weighing in at three pounds, it is 128 times bigger than a traditional gummy worm.

Life in a Day : disponible sur YouTube Souvenez-vous, c’était en juillet 2010. YouTube lançait son projet “Life in a Day” : produire un film à partir de vidéos d’amateurs, dans lesquelles ceux-ci avaient alors l’opportunité de partager et de faire découvrir des moments de leur vie avec le reste du monde. Souvenez-vous, c’était en juillet 2010. YouTube lançait son projet “Life in a Day” : produire un film à partir de vidéos d’amateurs, dans lesquelles ceux-ci avaient alors l’opportunité de partager et de faire découvrir des moments de leur vie avec le reste du monde. Le documentaire, produit par Ridley Scott (Gladiator, Kingdom of Heavens) et YouTube, est un montage de clips vidéos basé sur la notion du crowdsourcing.

Brandcenter Are you invigorated by a good problem to solve? Do you see opportunity where others might not? Strategists (job titles include account planner, strategic planner, brand strategist, digital strategist) are looking to bring three forces together - people, brands, and culture. Our tools are qualitative learning – in-home interviews, man-on-the street intercepts, focus groups – and quantitative data – surveys, trending reports, digital analytics. We look to tell a story. To paint a picture of what people are doing in their lives and how a brand might matter to them. Apron Cooking Guides Apron Cooking Guide Best Bits All the cooking info you need, hung around your neck Keep the kitchen clear of cookbooks Dual-purpose apron Cooking, roasting, and defrosting times, plus more The apron that takes the applause

Fifty People, One Question by Maria Popova What world peace has to do with zombie fever and waking up in your own bed. This past weekend, Vimeo announced the finalists in the first-ever Vimeo Awards for creativity and innovation in online video. Wieden+Kennedy » Why We’re Not Hiring Creative Technologists In the digital, interactive and social media-focused agency world, it’s easy to talk a big game, but for disciplines that require true, deep knowledge of the subject for success, there’s a fine line between “understanding” and “expertise”. Our Creative Technology Director Igor Clark explains why ideas aren’t enough, below the jump. By Igor Clark, Creative Technology Director I’ve pretty much had it with the term “Creative Technology”. I’m a “Creative Technology Director” myself, and even I’m over it: already it seems clichéd at best, and at worst, bordering on the meaningless.

ET SI LA MOBILITÉ URBAINE DEVENAIT - ENFIN - PLUS LUDIQUE ? Cela fait plusieurs années que je me dis que si la mobilité est au coeur de nos modes de vie, elle est rarement ludique et a, en fin de compte, très peu évolué depuis 100 ans. C'est dans ce cadre que j'avais organisé, entre autres, des Ateliers sur des thèmes, comme, Pourquoi la voiture a-t-elle aussi peu évolué depuis 50 ans ?, ou Pourquoi les transports collectifs évoluent-ils si peu ?. Ces questions rentraient - et rentrent, toujours - en résonance avec d'autres réflexions développées très régulièrement dans ce blog notamment sur sur les nouveaux imaginaires de la mobilité et, notamment, l'influence des univers du sport et des jeux vidéo (voir là, là là ou, encore, là ) Ces réflexions avaient, notamment, été déclenchées en 2005 par deux spots de pub de Peugeot (visibles là et là ) destinés à montrer que ses modèles n'étaient pas des jouets (photo ci-dessus) et étaient très éloignées du monde ludique et forcément légèrement attardé des jeux vidéo.

Wunderman: Impactful Conversations: The Creative Technologist - A new role in an agency near you I was recently featured in Campaign in an article on Creative Technologists . [“ Where creativity meets technology ” by Alasdair Reid - Edition of 2 nd July 2010 on page 26] . It got me thinking … Who are they? What characterizes them? POST-FORDISM : VERS DES FERMES ET DES CHAMPS DE VOITURES ? Faut-il s'apprêter à voir apparaître dans les années qui viennent des fermes et des champs ou seraient cultiver des carosseries de voiture ? Si l'hypothèse peut apparaître absurde aujourd'hui, c'est pourtant une des tendances qui se dégage du récent concours de design du LA Auto Show qui se déroule actuellement à Los Angeles. Le challenge de cette année était de faire du light recyclable. "The theme this year addresses society's shift toward minimizing consumption of the earth's resources. The objective is to envision an efficient, light-weight, four passenger vehicle (not to exceed 1,000 lbs.), that is both comfortable and safe, while delivering satisfactory driving performance without sacrificing the styling consumers demand." Et si c'était l'agriculture la nouvelle frontière du post-fordism automobile ?

What the Heck is a Creative Technologist? « Mark Avnet – Brandsphere What the Heck is a Creative Technologist? Mark Avnet, Creative Technologist, VCU Brandcentermark.avnet@convergingarts.com, @mavnet Back in the 90s, the first time “convergence” was brought up as an important idea, I was asked as a “new media expert” to write an article on its importance – and found just about as many definitions for the term as places I looked.

Présentation : Gkaster, motion designers français HomeInspiration / MotionPrésentation : Gkaster, motion designers français sept 06 2010 by Kola Catégoriegkaster, inspiration, motion design 4A's Creative Technologies - CreateTech Participants Scott Prindle Vice President, Executive Creative Technology Director, Crispin Porter + Bogusky Scott Prindle joined CP+B in early 2006 to build out and lead an in-house, creative development team focused on the innovative use of emerging technologies for the Web, mobile, social media and beyond. In the past five years, his teams have helped concept, prototype, and develop work for Burger King, Domino's, Best Buy, Coke Zero, Microsoft, Old Navy, American Express, Bolthouse Farms, and Jose Cuervo. L’existentialisme est un automobilisme - Gizmodo - Y a-t-il un pilote dans la voiture ? Aujourd'hui oui, mais demain? La Commission Européenne finance un projet d’infrastructure pour des voitures capables de se conduire toutes seules: baptisé SARTRE (pour Safe Road Trains for the Environment), le système permettra à des voitures de voyager de manière autonome en convoi. Et les tests commencent maintenant. Sartre est conçu pour être utilisé sur des longs trajets comme ceux parcourus sur autoroute.