Top 10 Questions Businesses Asked Us About Facebook Marketing
Despite the technical difficulties we experienced at our biggest webinar— The Science of Facebook Marketing —many of our attendees' questions didn’t revolve only around sound issues. We received a bunch of thoughtful inquiries about marketing on Facebook and wanted to share those with you! Here are our answers to the top 10 questions companies asked us about Facebook marketing: 1.What is the best way to drive interactions on your Facebook page? Takeaway: Think Content.
Matrix: Challenges of the Social Technology Industry, July 2010
While the opportunities for social technologies to change the world, business, and our individual lives continue to unveil, it’s also key to focus in on the challenges that impact the industry. For many folks who have decided to invest in social technologies to improve their careers and business, it’s even more important to pay attention to these challenges. First of all, have the right mindset. The savvy person will realize this isn’t a list of gripes, but instead an opportunity list. Leaders at vendors, agencies, or brands will see these list of challenges of problems to fix and monetize. If you’re in this space, you’ll want to send this list to your product teams, or strategy teams so they can think about how to solve many of these issues –or at a minimum, be prepared for it.
Bookmarks: Soon Obsolete? - PCWorld
Since the Web first came online in 1991, it has grown and improved beyond anyone's predictions. Unlike the gray background, mono-spaced text and ugly graphics on the Web in those early years, today's Web is rich with video, interactive applications and other useful and distracting goodies. But even after all these years, the way we find, navigate and save content on the Web works pretty much like it always did. Here's a page with text. Some of the words are hyperlinked, so when you click on them, you open another page.
Business Uses for Twitter
This past week, Chris Brogan wrote a very concise and useful post on how to use Twitter for business. In it, you will find ideas on creating an account, topics to consider for the medium, a check on Twittetiquette, and an assessment of both the minuses and the pluses of having a Twitter presence. Whenever I write up ideas for execution, I tend to sell the concept up front by addressing why you should consider this idea. If you are interested in listening in and interacting with individuals who may give you ideas on uses for products and services - yours or those of others - as well as catching a glimpse of what early adopters are working on and talking about, do sign up. The "why" can also be a "why not".
5 Social Media Trends to Watch Right Now
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. With social media itself an exponentially growing trend that's here to stay, many companies both small and large are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more directly with customers coming online at a rapid pace, it's often helpful to zoom out a bit and keep an eye on upcoming trends on the cusp or just over the horizon. Whether or not particular individual services succeed, the following trends are likely to stick around in the near-term future. Some may not be immediately relevant to your company or industry, but being aware of oncoming movements in the social media landscape can help keep you and your business out ahead of the curve when a new trend holds promise for your organization's growth. 1.
Never Mind the Valley: Here's Paris
If you're capable of seeing past the old stones of Paris and the picturesque rural villages, you'll realize that France is every bit as technologically advanced as any other Western country - more so in some areas. Not only does the country have a higher percentage of homes with high-speed Internet than the U.S. (plus it's faster and costs half as much), it ranks first in the world for number of blogs per Internet user, and has a formidable market of Internet consumers who spent €5.5 billion online in the first quarter of this year.
5 Huge Trends in Social Media Right Now
What's the first thing young women do when they wake up? Check Facebook. How do enterprise employees pass the time at work?
How the iPad is Changing Interaction Design
Applications that looked amazing on larger multi-touch experiences like Microsoft Surface may have a more affordable consumer-facing counterpart. While the iPad has been widely criticized, many startups are thrilled by its possibilities. In mid-November we featured Paris-based Pearltrees as a new design interface for remapping Web information.
Four Ways to Deal With Inactives on Your Email List : MarketingProfs
On any email list, there will be subscribers who signed up and never again showed signs of life. They may have opted in to a specific offer, then disengaged once they obtained the coupon, free content, or other benefit you promised. Or they joined your list while in the market for your product or service but soon afterward their needs were met and they never bothered to unsubscribe. In email lingo, we call such list members "inactives."
Collect, Process and Share Your Online Research with Trailmeme
Social bookmarking sites like Delicious are useful for collecting bookmarks, but they don't allow users to really draw connections and tell stories. That's where curation-focused services like Pearltrees and Trailmeme come in. Trailmeme, which we first looked at in December, was incubated at Xerox and launches at DEMO this week. It allows users to bookmark sites and then organize them in tidy diagrams, making it easy to highlight the relationship between different items and for readers to browse these links. While Pearltrees only allows users to display connections in a relatively simple tree structure, Trailmeme offers its users more flexibility.
Why Your Social Media Strategy Sucks
Social media is crap. Social media is a waste of money and time. Social media can’t be measured so we’re just wasting energy. Social media doesn’t offer lead generation. Blah blah blah. I’ve seen a ton of criticism about social media and what it can and can’t do.
Pearltrees: A Design Interface for Remapping the Web
It's rare to look at a bookmarking tool and feel convinced that it's going to win a design award. Pearltrees is such a product. The French site offers us a new way to explore and contextualize the web.
