Analytics Market | Resources for Google Analytics A Guide to Google Analytics and Useful Tools - Smashing Magazine Advertisement Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers. You probably use Google Analytics on a regular basis, for basic stats tracking the performance of your site. Did you know that Google Analytics can generate up to 85 different reports that will help you analyze all possible data about your website traffic. This post is not a be-all-and-end-all look at GA, but a rough guide to its many under-used features and reports.
iBooks Author How to Setup Goals in Google Analytics In this post, we'll explain what Goals are in Google Analytics, why they're useful, and how to set them up. Let us make two assumptions before we start. First, you know the rules of basketball, and second, you are a Lakers fan (or at least you know who the Lakers are). Note that if you run an ecommerce site, Google Analytics has additional features to help you track purchases. Understanding Goals in Google Analytics Goals (with a capital G) are a way to measure business objectives for your website in Google Analytics. To use a real world example, the Lakers objective is to win games, and the measurable action is scoring baskets. Here's a real world example. In this example, the Goal is scoring a basket and the Goal Funnel is Kobe > Derek > Pau. Now pretend the Lakers players are pages on a website and the ball is the website visitor. Kobe Bryant: kobe-bryant.htmlDerek Fisher: derek-fisher.htmlPau Gasol: pau-gasol.htmlPoint: point.htmlHow to set up a Goal and Funnel: This report shows
Search Engine Marketing Tools & Information As London’s leading digital marketing agency, we make it our business to lead the way by providing up-to-date information, tools and other resources to all our clients and site visitors. Stay up-to-date with the online marketing industry and learn better ways to optimise your online presence and maintain a positive ROI with your marketing campaigns. Articles Search engine marketing, website optimisation, display advertising and social media marketing articles. White Papers White papers on online marketing and business intelligence. Frequently Asked Questions Glossary Digital Media News Press releases from AccuraCast and coverage of industry events we attended. SEM Tools How much should your PPC campaign costAdvertising cost estimate Are your server redirects set up correctly?
Social Media Metrics Plugin for Google Anayltics for Greasemonkey Script Summary: This will display social media metric data in google analytics Last Update: Oct. 10th, 2008 This is technically an update to the "Add the Digg count of your page to your Content Details report in Google Analytics with Greasemonkey" post written in July. We received a ton of great feedback from the social media and link bait community so I thought we should take this tool to the next level. New metrics pulled into GA include: (more to come soon) DiggSphinnMixxRedditStumbleUponDel.icio.us Case-sensitive to the url.Yahoo inLinks Case-sensitive to the url. I expect this script will save you a ton of time. Here is a partial screen shot of the script in action: Note: if you notice a bug, or have an idea on how we can improve this, then please let us know in the comments section below. Notice: If the link circled in orange, in the screen shot above, is not correct, then the resulting social media metric data will be incorrect. Instructions on installing the script: Versions
Google Glasses are real, will use two 0.52-inch micro displays – Cell Phones & Mobile Device Technology News & Updates There’s no shortage of gossip in the tech community in regards to how the so-called Google Glasses would work. The basic idea is that some kind of wearable computer that displays on the lenses of a pair of glasses. As incredible as that sounds, there’s not a whole lot of tech out there that really fits that description closely. The idea that these lenses would act as displays for information seems really interesting, but there’s a need to combine a certain amount of function and fashion, while somehow not make all of this sound like a gadget from a spy thriller. But it’s not a spy thriller, we’ve been told the glasses are real, and that we will more than likely be seeing a prototype of them at Google’s developer conference this June. Google always has their hands in a few cookie jars. Basically, you have glasses on your head with a camera facing out, and that camera’s job is to record your gestures. How would that work exactly? So, what would you do with a wearable computer?
Understanding conversion tracking reports - AdWords Help Once you've set up conversion tracking, you'll have access to attribution reports, a handy set of reports about your conversions (those important actions your customers take on your website, such as a purchase or email signup). Benefits Attribution reports show you the paths customers take to complete conversions and provide insights into how your different advertising efforts work together to create conversions. How to find your attribution reports Attribution reports help you understand different aspects of your conversions data. To find attribution reports: In your Google Ads account, click the Goals icon . Tip If you manage multiple Google Ads accounts with a manager account (MCC), you can use cross-account conversion tracking. How to use report controls Attribution reports have the following report controls. Date range The date range you select determines which conversions to include in the report. You can select date ranges beginning as far back as 2 years ago. Dimension Conversion action
comprar acciones Overview Ads (22) Related (270) Similar (18) Misspell (0) PPC Competitors (19) Organic Competitors (19) Keyword Statistics Related Keyword Overview Ad Overview Competitors Overview Categories And Or Mexico Sometimes you don’t know exactly what you are looking for in a Research data. The Domain Search This search allows you to enter the domain name of the site you want to analyze. The Destination URL Search This search allows you to enter the destination URL of the site that you want to analyze. Category Custom Search Loading... Keyword Tool | Become an Affiliate! KeywordSpy currently operates in USA, United Kingdom, Australia & Canada Through this keyword tool, you can perform advanced keyword research and keyword tracking to study what your competitors have been advertising in Adwords & Other PPC campaigns to improve your own PPC campaign. © 2014 Keywordspy.com All Rights Reserved. <a href=" Home Research Research Home Top Lists Affiliate Reports
Making the Web Work for Brand Marketers Learning from the past In the 1950s, brands slowly moved to TV, just as they have started to move online today. In both instances, buying and selling systems improved; audiences and new content quickly moved to the new medium; and the creative possibilities inspired great ad campaigns. However, a key moment for TV came in the 1950 with dramatic improvements in measurement—like ratings and quantitative market research. Once major brands could see who they were reaching and what impact their campaigns were having, they fully embraced the medium, creating a multi-billion dollar industry...and TV’s golden age began. Making better decisions with actionable brand metrics Unlike the early days of TV, digital advertising is already incredibly measurable. But as brand advertisers - such as movie studios or consumer goods companies - know, it’s a challenge to measure changes in brand favorability of a movie or whether an online campaign is driving more consumers to the store. More to come
Guía SEO La Guía SEO de Javier Casares da una introducción a todo lo necesario para optimizar un sitio y aumentar su posicionamiento en buscadores. Gracias a esta información podrás aumentar tus conocimientos sobre SEO de una forma sencilla y amena… Recuerda que puedes descargarte gratis la Guía SEO en versión PDF o la Guía SEO en versión ePub o navegar por las siguientes páginas. 1. Antes de empezar a leer 1.1. Historia del posicionamiento en buscadores 1.2. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. loading
How to Use the New Google Analytics Social Reporting Tool The new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities. The new reporting features provide the most value when coupled with Google+. This way, community managers gain insight around off-page activity as Google Analytics and Google+ are happily integrated. Tracking off-site social activity is just one of the cool new features that community managers will be swooning over. Check out the other actionable reports outlined below and discover how businesses can best leverage them to determine the value of social media. This article will cover how to use the new social reporting features inside Google Analytics to help evaluate and measure your social media campaigns. #1: Social Visitors Flow The newly added Social Visitors Flow is a visual presentation of how visitors from social properties are navigating your website. The chart outlines the top social referrers, the top landing pages and also the page drop-off rate.
"El SEO es una pelea continua con los buscadores, la competencia y el propio cliente" Antes de que Google naciera, Miguel López ya trabajaba en Internet. En el ámbito del SEO es una firma conocida. Es autor del Libro SEO: Posicionamiento en Buscadores y articulista habitual en Territorio Creativo. Actualmente dirige los proyectos TallerSEO, Marketing Online Valencia y Consultores Valencia y en 2010 organizó el I Congreso SEO Profesional en Valencia. ¿Cuál es la diferencia entre hacer SEO y ser SEO? SEO hace todo el mundo que tiene una página web. Para ser SEO solo hay que dedicarse a ello más tiempo que a otra cosa. Cuando pasas 1 hora diaria leyendo sitios web de SEO, otra con experimentos y pruebas sobre el SEO, dos o tres horas creando contenido orientado al SEO, y el resto dando promoción a un sitio web a base de enlaces, entonces tienes un claro perfil profesional. ¿SEO o SEM? Siendo técnicos: SEM = SEO + PPC, y ambas siempre deben ir acompañadas de Social Media, Analítica Web, email marketing, etc. ¿Cómo medís las acciones de SEO?
How To Measure SEO - 5 Ways inShare50 Hint: Bypass ranking reports. SEO is getting harder and harder. If I was using search engine optimization as a key component of my marketing today - which I am - I would make damn sure I know how to track success. Because SEO is harder, it's also more expensive than ever. If you plan to use cheap links and content outsourced to third-world countries, you are living in a fantasy world of search engine optimization. There are many ways to measure SEO but using ranking reports is not one way. Have you looked at Google recently? In the last 30 days, here are my rankings (with clicks) for the phrase "google plus local" from Google Webmaster Tools: Which position would you show your boss? I'm fairly confident that I am somewhere between position 1 and 10 (except when I'm on page 2 or 3). Look, I still run these reports. You Want Results! You aren't trying to rank well for your health. The end results could be things like getting people to: You get the idea, right? I love this information.