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adventures in social innovation Speaking about digital trends for 10 minutes is hard enough. Speaking about digital trends for 10 minutes to a group of around 50 independent consultants is harder. Speaking about digital trends for 10 minutes to a group of around 50, slightly soggy from the London rain, eager to get back to networking, independent consultants was the fine audience I spoke to tonight. I was invited by the PRCA Independent Consultants Group to speak on 10 digital trends in 10 minutes, so here I am replicating that talk in digital form, which should take you – hopefully less soggy, less eager to get back to networking – digital person about 10 minutes to read / consume. Here are my slides and notes. Enjoy.
Social proof Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation. The effects of social influence can be seen in the tendency of large groups to conform to choices which may be either correct or mistaken, a phenomenon sometimes referred to as herd behavior. Although social proof reflects a rational motive to take into account the information possessed by others, formal analysis shows that it can cause people to converge too quickly upon a single choice, so that decisions of even large groups of individuals may be grounded in very little information (see information cascades). Mechanisms[edit]
Lean Communications Be ready to fail - quickly. That's part of the new mindset advertisers are borrowing from Silicon Valley in order to be more agile in a consumer-driven culture. Abandoning "launch and leave it" attitudes - where only fully functional and uber-researched campaigns will do - means better adapting to consumers' feedback. Establish core values at the start of a project, and adopt a fluid process and flat agency structure to create communications that are more flexible, integrated, and efficient, while remaining authentic. Written by Torrence Boone, Cecelia Wogan-Silva, Blair Dore
SEO and Digital Marketing Blog - Clickx Follow us on twitter! Growth Blog Marketing Growth Hacks 5 Ways for Businesses to Get Started on Pinterest 5 Ways for Businesses to Get Started on Pinterest Posted by Ron Medlin on Thu, Jan 19, 2012 @ 02:51 PM The latest social media trend to emerge on the scene, Pinterest, already has millions of active users. The obvious dominant demographic using Pinterest is women. These recipe collecting, scrapbooking, fashion forward woman have lots to say and share. Slowly but surely, guys are growing in numbers, but after looking through a few boards it's crystal clear who the primary users are.
SVTMedia Blog I put together a list of 16 most influential bloggers today and added their 3 most important lessons from various interviews, podcasts, articles throughout their careers. Continue reading If you’re not happy with your current job and you hate waking up on Monday mornings, it’s time to consider creating a personal brand around your passion. If you hear names like Tony Robbins or Jamie Oliver you immediately know who they are, what they do. Building your own personal empire doesn’t sounds that bad, right? Continue reading
Social Marketing Blog / @flowtown This post was written by Jenny Urbano, our Social Media Manager. Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU. We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us! 6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay!
Twitter Marketing Blog - Influencer Marketing on Twitter Influencer Marketing on Twitter Influencer Marketing Infographic Back in high school there were the popular kids. Maybe they worn the coolest designer clothes. Maybe they threw the coolest parties. What made them popular isn’t our concern. Using Tags to Increase Findability Tagging: People-Powered Metadata for the Social Web I recently read Tagging: People-Powered Metadata for the Social Web (2008), by Gene Smith. Smith dives into tagging as a method for adding metadata to resources, which in turn increases the organization and findability of the resources.
Welcome Questions? We can answer them for you What is a 'Click'? Carl's Free Video Course Video 1 Welcome! Video 2 How To Decide What Strategy To Work On First To Achieve Maximum Results In Minimum Time 5 Tips for Making Your Brand More Social What message does your brand convey to socially engaged customers? As we enter the golden age of social media, companies can no longer afford the luxury of tightly scripted, top-down messaging (e.g., “We’re the best! Take our word for it.”). Nor can a company simply opt out and remain silent (as epitomized in Northwestern Mutual’s “The Quiet Company” ad campaign of years past). As social media channels have increased, so has the need to communicate effortlessly and simultaneously. Just as presidential candidates now face the constant scrutiny of a 24-hour news cycle, companies are being called on to respond in real time across multiple media platforms.