The Venus Project Marketing, branding, strategy, innovation and insight consultancy | The Value Engineers « The Value Engineers The Value Engineers is the global strategic brand consultancy, which helps its clients deliver value through their brands and branding. We help our clients understand their consumers and customers, building the brands, creating the strategies and generating the ideas that help them out-think and out-pace their competition Our core specialisms are in All of which are underpinned by our expertise in Insight Central to our philosophy is a belief in the benefits of a more holistic approach, whereby we combine and blend our deep expertise across these disciplines so that we can help find better, richer solutions to today’s difficult marketing questions. We find that our clients benefit from this weaving together of thinking and elements from each discipline. And because the best brands come from within, we work with our clients’ organisations to embed the skills and solutions, inspire their teams and keep them closer to consumers through: The sort of questions we answer:
How The Chopras Are Creating A New Social Network Of Enlightenment For Mallika Chopra, living with intent is as natural as breathing. It’s not hard to see why. The founder and CEO of Intent.com, Chopra just happens to be the daughter of Deepak Chopra, author and world-renowned authority in spiritual healing and mind-body medicine, who taught her how to meditate at the tender age of nine. Likewise, Mallika Chopra understands that intentions evolve over time, just like businesses. “When we first launched it was more like a blog,” she explains, but a simple space on the site offered the online community a place to share dreams and aspirations. With a new functionality designed to enhance storytelling, Chopra says, users can explain why they are setting a particular goal, how the community can help them achieve it, and even list their inspirations. “There’s a focus on taking the intent deeper and updating the stories as they progress,” Chopra says. That’s where Chopra Well comes in. A good attitude when you are doing “orgasmic meditation.”
REVL8 By Alison Feeney-Hart, BBC News Although she didn’t publish her first novel until she was 42, Phyllis Dorothy James had been writing since childhood. Now a celebrated crime writer, she has penned more than 20 books, including The Children Of Men, and the Adam Dalgliesh mystery series. At the age of 93, she says she wants to write just one more detective novel. Here are her top 10 tips for being an author. You can’t teach someone to know how to use words effectively and beautifully. Nobody could make me into a musician. You absolutely should write about what you know. I love situations where people are thrown together in unwelcome proximity. where all kinds of reprehensible emotions can bubble up. I believe that someone who can write, who has a feeling for words and knows how to use them will find a publisher. I think all we writers are different. Some people have to have the room, the pen and others do everything on a computer. In a sense, therefore, I revise as I go.
Twenty-first Century Leadership: Employees First Popular Today in Business: All Popular Articles In 2005, HCL Technologies of India decided to transform itself. New CEO Vineet Nayar decided to make a statement. He set out a new strategy called, “Employees First, Customers Second.” Culture Trumps Strategy and Principles Beat Rules HCL inverted the pyramid and placed employees first. Do you agree with the HCL philosophy? Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action This is a great chicken and egg debate. I’m now on a mission to crowd source 1,001 examples of green goldfish. Similar to the Purple Goldfish, it is my belief that employee lagniappe provides the following three benefits: Differentiation – A way to stand out in a sea of sameness. Here are the first sixteen examples. Green Goldfish Project View more lists from Stan Phelps
About - BDMI | Bertelsmann Digital Media Investments BDMI concentrates on early stage investments into growing companies in the digital media landscape. Drawing upon the vast resources of Bertelsmann SE & Co. KGaA, BDMI is a strategic investor that brings a wealth of experience and opportunities to emerging companies. Stage Focus on A & B rounds Early market validation Initial investments range from €0.5 - €3m Follow-up investments anticipated Style GeographyWe invest in Europe, North America and Israel BoardWe look for board observer seats PartneringWe look to lead or co-lead investments and are happy to syndicate with financial or strategic VCs Benefit Market leading expertise in over 50 countries Global media and services outlook Access to over 850 Bertelsmann business units around the world
The New Rules Of Innovation: Bottom-Up Solutions To Top-Down Problems The world is currently standing “on the cusp of a post-industrial revolution.” So writes Vijay Vaitheeswaran in his new book, Need, Speed and Greed: How the New Rules of Innovation Can Transform Businesses, Propel Nations to Greatness and Tame the World’s Most Wicked Problems, out March 13. Vaitheeswaran, a 20-year veteran correspondent for The Economist and adviser to the World Economic Forum, wrote the book, he says, as a way to inspire bottom-up solutions to top-down problems like resource depletion, climate change, and growing income inequality. We spoke with Vaitheeswaran about the importance of disruptive technologies, social entrepreneurship, and embracing China’s rise. Co.Exist: As you point out in your book, modern humanity has arrived at the first phase of an unprecedented “innovation revolution,” yet many are being left behind. Vijay Vaitheeswaran: First, I think it’s a wonderful time to be alive. You alluded to the growing income disparity in this country.
Translation Advertising. Marketing. Branding. Consulting Budweiser Made In America Poetpainter - The Professional Site of Stephen P. Anderson Market Gravity What did you do before Market Gravity? After studing economics at the University of Nottingham, I began my career running a small business and in retail as a marketing graduate with Boots. Then I worked on growing mobile internet from niche proposition to mass-market commercial scale, leading future proposition development teams for T-Mobile, and Orange at EE. Along the way, I've launched digital music, mobile TV, payment services and broadband propositions, whilst working on brand marketing projects, international proposition programmes and mobile data network strategy. Most recently, I took time out to explore Asia and Africa, looking at emerging trends. What do people come to you to ask? There's a new technology opportunity emerging; How do we use it to build a distinctive new proposition that works for our customers? What is your passion outside of work? Running keeps everything ticking over and motorbikes help me escape the everyday. What is your favourite innovation?
Freedom Of Creation | Pioneers in 3D Printed Designs P&G and the Future of (Open) Innovation In this post, I am pleased to be able to share some insights on what Chris Thoen, Managing Director of Open Innovation at P&G believes will drive and/or impact the future of (open) innovation. Developing regions: There will be a tremendous amount of innovation in and from developing regions which is driven by population as well as capability growth in countries such as India, China and Brazil. Consumers/communities: Innovation will be driven by consumers and communities with the keywords being co-creation, “wisdom of crowds”, crowdsourcing and social media.Societal bets: Societies will drive more innovation through their bets on alternative/renewable energy, communications technology and software/networks/smart grid, etc. Dramatic changes in “where to look” for innovation: P&G believes there will be much more innovation coming from small and medium enterprises, governments and NGO’s. Challenges for future: The complexity of open innovation requires a mindset shift for leaders. inShare24