SocialMedia Institute (SMI) | Liste der wichtigsten Social Media- und Marketing-Studien 2013 Liste der wichtigsten Social Media- und Marketing-Studien 2013. Auch in diesem Jahr sammeln wir wieder die relevantesten Studien / Trends / Analysen / etc. aus dem Social Media- und Marketing-Bereich 2013. Wir werden diese chronologisch absteigend ordnen. Die Liste der Social Media- und Marketing-Studien 2012 findet Ihr hier. Und die aktuelle Liste für 2014 hier. Dezember 2013 November 2013 Oktober 2013 September 2013 August 2013 Juli 2013 Juni 2013 Mai 2013 April 2013 März 2013 Februar 2013 Januar 2013 *Datum entspricht nicht Veröffentlichungsdatum der Studien sondern, dem der Blogveröffentlichung. Mixed “Traue keiner Statistik, die du nicht selbst gefälscht hast.” – Liste nicht ganz Ernst zu nehmender Studien Kennt Ihr noch weitere hilfreiche Studien rund um Social Media und Online Marketing? Postet diese doch einfach in den Kommentaren oder schickt uns Euren Hinweis, wir erweitern gerne unsere Liste. Teile diesen Beitrag auf:
Why Google Should Buy Pinterest Should Google buy Pinterest? It’s a question that matters to the world’s widely-used search engine. Especially when the other giant that is Facebook has acquired a visual platform like Instagram along with its users. So while Facebook got its first acquisition, Google still thinks it can do social right. The Web is more social than ever as mobile Internet usage increases every year. In the visual platforms arena, only one is left for the taking that could be a game-changer and that’s Pinterest. Only the big G has the answers. Connect: Authored by: Mac Ocampo "Mac here. Mac believes that human emotion is an invaluable asset that fuels communities. See complete profile
Social Media Workflow für die Kaffeepause - Anleitung für Vielbeschäftigte Es klafft eine Lücke zwischen dem erforderlichen kulturellen Wandel und der gelebten Realität in Unternehmen. Inzwischen haben viele Verantwortliche auch außerhalb der Kommunikationsabteilungen zwar das Bedürfnis oder zumindest das vage Gefühl, dass die Aneignung von Social Media-Kompetenz für Karriere und ‘Gemeinwohl’ eine Win-Win-Situation wäre. Und dass Social Media jedem auf eine andere Weise helfen kann, seine Ziele zu erreichen – ob er nun im Vertrieb, im Kundendienst oder in der Produktentwicklung arbeitet. Doch inzwischen wirkt das Thema Social Media für den Neuling derart komplex und zeitaufwändig, dass viele es nicht einmal probieren. Weitere Zutaten, die zur Social Media Paralyse führen: Es gibt keine Strategie, keine Hilfestellung ‘von oben’Mangelnde Akzeptanz, die generelle Einstufung als Freizeitaktivität ohne BelangSorge, dass man sein ‘Experiment’ verpatzt und die Spuren anschließend nicht einmal mehr verwischen kann. Der Social Media Workflow für Vielbeschäftigte Vision
The Best Social Media Campaigns by Brands « A lot has been changed in advertising world since we last shared this post with you on July 31, 2013. Therefore we decided to update it, as many eye-catching social media campaigns has been launched in recent time. You can find the updated social media campaign at the end of this post. Do tell us what you think about this update and feel free to share any awesome social media campaign you have recently seen. Companies are learning to become media companies, creating original content on social media to gather fans. It also means analysing your target audience closely and researching well to create a spark that people will talk about among their friends. 1. The sales for Old Spice body wash had dropped by 7% between 2009 and 2010. There was a huge surge in Twitter mentions for Old Spice and in just 4 days, it had gained 30,000 new followers. 2. Microsoft commissioned the I Love Bees campaign to promote the launch of Halo 2. 3. 4. Toy Story 3 was a huge hit with critics, and with fans. 5.
The 4-Step Social Media Content Strategy In a crowded online marketplace where smaller retailers are forced to vie against large ones, creating useful content is one way to garner consumer attention and trust. This is especially true when it comes to attracting prospects in social media. At the recent Dreamforce 2012 conference, sponsored by Salesforce, Scott Monty, head of social media at Ford Motor Company, said, “Content is the currency of social.” What Monty was saying is that successful social media marketing involves creating content that engages consumers, stimulates dialogue, and evokes a response. In this article I outline four steps to create an effective social media content marketing strategy. Content Focus Content TypePosting FrequencyContent Calendar 1. Content needs to have a focus in terms of the topics you plan to cover and the tone it will take. Stimulate engagement. A commonly accepted practice is to use the 70/20/10 rule. 70 percent of content should focus on your customers’ interests and needs. 2. 3. 4.
Growing Its Influence, Klout Gets Strategic Investment From Microsoft — And Serious Bing Integration Klout hasn’t just defied influential tech pundits, its social reputation scorecard has won them over. Now the sometimes-controversial startup is aiming at search. The startup has just signed a strategic investment and partnership with Microsoft that, on top of new funding, will create a product and business relationship with the Bing team. You’ll begin seeing Klout scores — the combined measure of a person’s influence across Twitter, Facebook and other social networks — show up in the search engine today. The initial implementation will show Klout scores for friends in the “People Who Know” section of the right-hand column, alongside other third parties already in there, including Twitter and Quora. Search for a hot topic like “Facebook advertising”, you’ll see people with socially-proven expertise showing up. Meanwhile, search data in Bing will now begin contributing to Klout rankings. For now, experts will get a boost in Klout whenever they show up in “People Who Know” for queries.
State of Social Networks in Deutschland SocialMedia Institute (SMI) Sie sind hier: Startseite > Allgemein > State of Social Networks in Deutschland State of Social Networks in Deutschland Nov 3, 14 • Allgemein, Facebook, Google+, LinkedIn, XING • No Comments • Weiterlesen » Statista und der TÜViT (TÜV NORD) haben die Social Networks Facebook, XING, LinkedIn und Google+ unter die Lupe genommen und im Hinblick auf Nutzung, Pflege untersucht und bewertet. Überraschende Neuigkeiten sind wenige dabei. Mehr Statistiken finden Sie bei Statista Eine aktuelle Übersicht an Social Media und Online Marketing Studien 2014 gibt es hier. Über den Autor Lars Kroll Lars Kroll arbeitet als Projektmanager Online und Social Media beim SocialMedia Institute. Teile diesen Beitrag auf: Weiterführende Artikel: Tags: Deutschland, Germany, infografik, Social Media, social networks, State of, Vergleich Beteilige Dich an der Diskussion: Kommende Events Social Media Coaching SMI @ Twitter Tweets by @socialmediainst SMI @ Facebook SMI @ Google+ LinkedIn, YouTube & Co.
Heidegger: Thinking the Unthinkable German philosopher Martin Heidegger addressed the central question of human existence full on, by examining how human self-awareness depends on concepts of time and death. His preoccupation with ontology - the form of metaphysical inquiry concerned with the study of existence itself - dominated his work. The central idea of his complex Sein und Zeit (Being and Time) (1927) could be summed up in the phrase 'being is'. Man had to ask himself 'what is it to be?' Heidegger also felt that art, like language, was important evidence of existence, something which was a real existence rather than a mere recreation of reality. Despite this, his work has been widely influential, especially on the thought of twentieth century philosophical giants such as Sartre, Lacan and Derrida. Watch the full documentary now -