Who says paper is dead? business model innovation in the newspaper industry The newspaper industry is suffering these days. Besides the economic crisis that leads to less advertising spending the traditional business model is under attack by the Internet. The large papers have reacted with large Internet activities that attract a lot of traffic. But the revenues of the online ventures are not sufficient to compensate for the decline in print. So what shall they do? I had the pleasure recently to be invited back to my university, the University of St. Tradition is not a business model The media industry is an interesting case since their traditional business model is under attack by new technologies. For the music industry the digitalization of the music led to disembodiment of the piece of music from the carrier medium like the CD or the LP. The music industry reacted with the traditional way all endangered species do. The newspaper industry faces a different set of challenges. Source: PwC newspaper publisher survey But, it did not. As did classifieds. Why?
Online Ad Spend Surpasses Newspapers 2010 will mark the first time marketers put more money into online advertising than newspapers, eMarketer estimates. Total newspaper spending, including advertising in print and online editions, will fall to $25.7 billion in 2010, a decline of 6.6%. Spending on print newspapers alone will fall more steeply to $22.8 billion. The spending gap will widen significantly next year, as total newspaper spending falls again to $24.6 billion (including $21.4 billion for print) and online climbs to $28.5 billion. “It’s something we’ve seen coming for a long time, but this is a tipping point,” Geoff Ramsey, CEO of eMarketer, told The Wall Street Journal. Despite a drop in the dollar amount of online newspaper spending during the recession, online has been accounting for a growing portion of all newspaper ads as print spending declines even more sharply. Keep your business ahead of the digital curve. Check out today’s other article, “Resources Are Now a Big Issue for Social Media Marketers.”
HOW TO: Deal With Negative Online Sentiment About Your Brand Maria Ogneva is the Head of Community at Yammer, where she is in charge of social media and community programs, and internal education and engagement. You can follow her on Twitter, her blog, and via Yammer's Twitter account and company blog. Brands try to inspire excitement among their communities so that their fans and supporters will do the selling for them. That’s called advocacy, and it's much more powerful than self-promotion. There are of course many ways to cultivate that fan base and get your advocates motivated On the flip side, however, are “badvocates” –- the folks who spread negative comments about you with their networks. It's important for any business learn how to handle this badvocacy. Causes of Badvocacy In most cases, badvocacy is a result of negative experiences with your brand. Inconsistency across channels and touchpoints. Chronic Complainers In a few cases, though, badvocacy isn't actually about the experience, but rather about the personality of the complainer.
Google Launches Coordinate: A New Service For Managing Mobile Workforces Location-based apps and services like Foursquare have made significant inroads among consumers in the last few years, but most of the recent developments around location-based apps have bypassed the business market. While there are some systems out there that let businesses track their mobile workforce, they tend to be proprietary and expensive. Now, Google is trying to enter this market with Google Maps Coordinate, a service that mashes up Google’s mapping and geolocation services and APIs with a dispatch system for mobile workforces that’s available both on the Web and on Android phones and tablets. This, says Google, will allow organizations to assign jobs and deploy their staff more efficiently. At its core, Coordinate allows businesses to dispatch and track their mobile employees, be they truck or taxi drivers, plumbers or pizza delivery guys. Google itself has been testing the service internally with its on-campus transportation services.
Who’s Driving the Most Traffic To News Sites? No surprises here, Google scores high as the biggest single driver of traffic to top news sites with both Google Search and Google News, according to Journalizm.com. I use Google when I am searching for information regarding news or topics, and have never thought otherwise. Looks like I’m not the only one. The study says on the average 40% of news traffic comes to top news sites from outside referrals. The omnipresent search engine was the lead referring site for 17 major news sites reported in the study and ranked second referring site for the other four. Interestingly, according to the study most of the referrals stem from topic or news event-related searches like “Japan Tsunami” or “NCAA champion, men’s.” Journalism.com reports that Google’s influence varies by the quality of the site. Yahoo tries to compete with Google through its own search engine, drawing merely 2.7% of its traffic from its competitor. I sometimes wonder who has the most power over the Internet.
Tips for writing radio news scripts Tips for writing radio news scripts Details Last Updated on Friday, 03 August 2012 07:23 Published on Monday, 05 December 2011 00:00 Written by David Brewer Writing a script for a radio news package Image courtesy of Media Helping Media and released under Creative Commons Keep it short and simple Radio journalists need to be able to pick the best newsworthy audio clips and write clear and informative scripts introducing the material they have collected. The script is what makes sense of the sounds. It’s not just about sounds; it’s about words, too. The script should be written in simple, short sentences. Use everyday language and avoid complex concepts Use the script to introduce the audio The script should offer the audience introductions to the audio you are including. If you have good clips you need good scripted links Grab the attention of the audience You are crafting a tease into material that is designed to make people stop and listen. The script has to be good from start to finish The ending
Proof that paywalls don’t always have to drive readers away 18 January '11, 03:11pm Follow Over the past year or so we’ve regularly looked at the way news publishers on the Web are starting to charge their readers. While we’ve usually looked at paywalls pretty negatively, some news out of the US shows that they can work – if they’re set up the right way. The New York Times, itself planning to start charging for access soon, reports on findings from Journalism Online, a service that helps newspapers charge their users. Journalism Online says that pageviews fell between 0% and 20% and unique visits fell between just 0% and 7% (neither figure a huge disaster when you introduce a paywall), while advertising revenue didn’t fall at all for any of the titles. It’s worth noting that the newspapers concerned didn’t block all content completely from non-paying visitors. The policy is stark contrast from the most high-profile recent paywall launches – those by Rupert Murdoch in the UK for his Times, Sunday Times and News of the World titles.
How much do newspapers think their audiences are worth? How valuable are newspaper readers online and in print? We thought: why not look at the prices. We took a look at the advertised rates for online and print ads across seven UK national newspapers using their own freely available rate cards - with a little help from paidContent's Robert Andrews' piece on online CPMs to fill in the gaps, and compared them to readership stats provided by ABC (all unique monthly browers, August 2012) or by publishers themselves. Agencies have their own varied opinions and will pay based on which client and publisher they are working with - and those agencies rarely pay the advertised full rate for an ad. But rate cards do give us some idea of what papers think their audience is worth. There's a great deal of variation between what each paper thinks an individual reader is worth - here's the breakdown: The Sun (print rate card here) -- Online: Here it's a slightly different story. The Telegraph (print rate card) The Times (print rate card) Different approaches
In Data Presentation, Creativity And Clarity Count One of my favorite blogs that frequently shares data visualizations and infographics, Flowing Data, hosts a recurring community challenge entitled Visualize This. Basically the community remixes original visualizations of data and makes them better. This is a neat idea by itself you could try out: host a recurring contest to bring your community together and share the content produced back to subscribers. It could be on anything of course, not just data visualizations. A recent project was on where the public gets their news which is a topic that’s of-interest to readers here, and also the content presented allows me to make a quick point. The original image shown from PEW research center: This data shouldn’t surprise anyone and continues to paint the larger story of the world we’ve been talking about for years. And while the original isn’t bad – a remix of the data (my favourite of the group) makes the point even better: Note the remixer, Kennedy Elliot:
Tips for writing radio news scripts Tips for writing radio news scripts Details Last Updated on Monday, 21 July 2014 06:51 Published on Monday, 05 December 2011 00:00 Written by David Brewer Writing a script for a radio news package Image courtesy of Media Helping Media and released under Creative Commons Keep it short and simple Radio journalists need to be able to pick the best, most newsworthy audio clips, and write clear and informative scripts that introduce the material they have collected. The script is what makes sense of the sounds. It’s not just about sounds; it’s about words, too. The script should be written in simple, short sentences. Use everyday language and avoid complex concepts Use the script to introduce the audio The script should offer the audience introductions to the audio you are including. If you have good clips you need good scripted links Grab the attention of the audience You are crafting a tease to material that is designed to make people stop and listen. The script has to be good from start to finish
Internet se posouvá k profesionálnímu obsahu | Jindřich Lauschmann Nový report nazvaný GlobalWebIndex stvořený spoluprací agentur Trendstream a Lightspeed Research přinesl tři základní poznatky. Spotřebitelé se posunují k profesionálně tvořenému obsahu, více se přiklánějí k realtime sociálním médiím a stále častěji jim stačí tzv. balíčkový, tedy poskytovatelem obsahu omezený, přístup k internetu. GlobalWebIndex vychází ze tří průzkumů provedených na největších světových trzích s časovým odstupem společností Lightspeed Research. Sociální média zaznamenala dle reportu v roce uplynulém mezi první a třetí vlnou jen mírný nárůst počtů uživatelů, což napovídá jejich nadcházející dospělosti a saturaci. Profesionálně tvořený obsah nabývá významu, hlavně pro velké značky Další, možná ještě zásadnější poznatek byl ten, že lidé se odvracejí od obsahu tvořeného ostatními uživateli ve prospěch obsahu tvořeného profesionálně. Mobilní aplikace a internet v televizi naznačují budoucnost
News production tips for radio journalists News production tips for radio journalists Details Last Updated on Tuesday, 22 July 2014 05:58 Published on Friday, 02 December 2011 00:00 Written by David Brewer Adequate preparation and careful production are essential The more planning you put into producing a radio news package, the better the finished piece is likely to be. Please add your tips to the comment box below 1: Planning the story What issue are you intending to cover? Time spent preparing could save hours of work later 2: Producing the material Have you done your research? Draft a script, but be alert to any new news angles 3: Setting up the story Logistics - who does what? Check and double check and be professional in all you do 4: Reporting back and initial quality control What material has already been gathered? If the piece doesn't make sense to you it's unlikely to make sense to the audience 5: Production review What worked and what didn't work? Write down your own tips because one day you might be training others.