Проблемы эволюции Folyo - Helping companies find great designers Why a good “product onboarding” is important for SaaS What is “product onboarding”? Onboarding is the process of making a user, which has already chosen to try your product, go through all the first steps from the signup form to the welcome email/account activation and the explanation of your interface. In this article I’ll speak only about the “product onboarding” which occurs when a user first discovers your interface (signup has already been made) and needs to efficiently see what he can do and how. Why is a good product onboarding important for SaaS? Product onboarding is particularly important for SaaS because the very reason for these apps/websites to exist is to help people do something for their job. The first impression is often the most important and by not providing a good product onboarding you can create frustration which is, obviously, not good for your retention rate. few features / simple SaaS: these are SaaS which aim at solving a single problem with very few features. 1 The good old “notification” message 1 The “passive” tour
Main NounProject Crafting The First Mile Of Product Crafting The First Mile Of Product As leaders become immersed in their products, they become more focused on the users they have and less on those they don’t. The natural tendency to gravitate towards your best customers handicaps your ability to build and sustain increasingly inclusive products. If you want to build a product that millions (or hundreds of millions) of people can use, you must defy this tendency to prioritize the core product at the expense of the “first mile.” The First Mile: Haphazardly Conceived & Helplessly Neglected In a world of moving fast and pushing out a “minimum viable product,” the first mile of a product’s user experience is almost always an afterthought. To make matters worse, the first mile of a product experience is increasingly neglected over time despite becoming more important over time. And products built for a tech-savvy group of early adopters must simplify to go mainstream and accommodate a broader population. First Mile Failure vs.
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