Social Media Marketing Made Profitable / Flowtown
Social CRM : et si les médias sociaux simplifiaient la relation client ? - Social Media, Community Management, Social CRM, e-Reputation par Cédric Deniaud
Avec les nouvelles technologies, on cherche souvent de la complexité là où finalement le client veut au contraire que ca soit de plus en plus simple. La technologie ne doit pas être utilisée comme gadget mais comme un service qui crée de la valeur ajoutée dans la relation entre une marque et un consommateur. Augmenter les points de contact Voila un sous-titre que je vois apparaître souvent. Internet, via la multiplicité des médias sociaux permet de multiplier les points de contact entre une marque et ses prospects / clients. Multiplier ne veut pas dire démultiplier et créer la même interaction sur les différents supports. De même sur Facebook, je n'ai pas nécessairement envie seulement de retrouver des onglets me présentant des contenus présents sur le site Internet, et qui me renvoie directement sur le site de la marque sans me proposer une relation interactive / une expérience au préalable. Quelques exemples au hasard de marques qui ont crée une ligne de contact dédiée sur Twitter :
16 Facebook Marketing Strategies
There are thousands of Facebook apps, including a growing class designed for marketing use on company Facebook Pages. Here is a list of 16 different marketing strategies — using apps — that can help your ecommerce business. 1. Facebook Send button Facebook recently launched the “Send” button, which allows Fans to send your content to their friends. According to Facebook, Fans have the option to send your URL in an inbox message to their Facebook friends, to the group Wall of their Facebook groups, and as an email. 2. FriendCard is a way to increase brand visibility by offering Fans the ability to send customizable branded greeting cards to their friends directly from your Facebook Page. Each card carries your logo, so each time one is sent recipients and their friends are introduced to your brand. 3. Merchants increasingly utilize online video to showcase products. 4. Merchants who use blogs for marketing can now incorporate that content into Facebook using the following free apps. 5. 6.
Crafting a Winning Social Media Strategy
Today’s guest post is written by Carolyn Maul. She is the Web & E-communications Manager, Social Media Club of Columbus (@SMCCoLUmBus). Let me kick off this guest post with a brief disclaimer. I am not a social media expert. In fact, I don’t believe anyone who claims to be one. You’ve hired a social media expert or guru. That said, read on at your own discretion A solid strategy needs to address a variety of related tenets: business model, competition, industry landscape, consumer power (all illustrated in Porter’s Five Forces). First and foremost, you must remember that social media is just one part of an overall, integrated digital marketing strategy (which should, of course, integrate with offline marketing initiatives). In a perfect world, social media as an organizational function is tied inextricably to other digital initiatives. But alas, we aren’t living in a perfect world. #1 Your Overarching Social Media Strategy At a bare minimum, you need the trifecta of social strategy:
Discovery Is The New Cocaine - Going Beyond Engagement - SlideShare
Rapportive
Leverage Sales Navigator insights anytime you send an email. View rich LinkedIn profile data for your contacts directly in Gmail, and use that knowledge when you reach out next. This Chrome extension is available in two flavors, “Lite” for free LinkedIn members and “Premium” for LinkedIn Sales Navigator subscribers. Sales Navigator Lite for Gmail will let you See rich LinkedIn profile data for your contacts directly in your Gmail, and use that knowledge when you reach out next Mention icebreakers, including shared connections, experiences, and interests, to build rapport with your contacts Hover over any email address anywhere in your message to quickly view their profile to stay informed on who’s who With a Sales Navigator subscription, this extension will unlock additional premium features: Save contacts as leads in your Sales Navigator account Use TeamLink to see if prospects are connected to your colleagues and get a warm introduction
Influenceur digital : définition, identification, mesure (bases)
Citoyens ! Comme on a de cesse d’en discuter ici à l’école de la com de Sciences Po ou là au Master in Marketing & Creativity de l’ESCP Europe, un petit résumé des points à prendre en considération quand il s’agit de parler d’influenceur digital paraissait nécessaire (à noter que plus globalement la pratique 360° Digital Influence est à suivre sur le sujet, étant en fait les premiers à en avoir parlé de la sorte). A propos de l’influence, je cite l’ami PRland : “n’importe qui ayant la capacité à générer du changement auprès de plus de une personne“. Une définition certes large mais qui du coup permet de rappeler que l’influence est contextuelle, dynamique et relative.6 grandes briques peuvent permettre d’entamer un déblayage et de mettre un rationnel à l’influence digitale : Brique 1 : la pertinence avec le sujet Premières questions à se poser : un individu est-il légitime avec une thématique ? Brique 2 : l’influence réelle En vrac : la personne est-elle affiliée à un groupe d’intérêts ?
6 Facebook Apps to Enhance Your Company's Fan Page
It was only a few years ago that businesses realized they needed a website. Now, everyone seems to be coming to the same conclusion about Facebook, and the best way for a business to establish a presence there is via a Fan page. We typically think of Facebook Fan pages as being a conversational medium. Thanks in large part to the development of applications designed to allow users to add custom elements, Fan pages have morphed into “brand pages,” and are taking a company’s brand experience right into Facebook. Below is a list of several apps I think are worth trying. Static FBML Of all the apps that made this list, Static FBML is the most noteworthy. What is so alluring about Static FBML is its simplicity. Example of Static FBML app. And here is the finished product: Example of a finished Static FBML page. Note that it’s best to upload graphics to your own server. Image-maps.com Online image mapping tool from Image-maps.com Involver Wildfire Fan Appz ShopTab Fanbook Fan Page Creation Tools
