- StumbleUpon The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When I suggest that businesses should think about creating some content I’m frequently met with objections like - “But my niche is boring – no one cares!” Actually I don’t think that there’s such a thing as a ‘boring’ niche, but I do understand where they’re coming from. I hope this will serve as inspiration or food for thought if you will. Got your tea / coffee / gin and tonic at the ready? Companies Enriching / Leveraging Existing Online Communities Reader Sheds Garden sheds – that’s a tough niche at first glance. Here’s my favourite: Plus this gets absolutely amazing coverage – e.g. Fiskars Fiskars started out way back in 1649 and originally produced iron. In terms of content Fiskars have elected to tap into the community of people who use their products – namely those interested in arts and crafts. What can we learn from these companies? Simply Business Kogan
TV, magazines most effective affluent marketing media: study September 13, 2011 Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from market-research firm Ipsos Mendelsohn. The “2011 Ipsos Mendelsohn Affluent Survey” found that 62% of the 14,405 affluent consumers surveyed said they had “considerable” or “some” interest in advertising displayed through the two media. The firm defines affluent consumers as those with annual household incomes of $100,000 or more. TV and magazines were also the two most prevalent media, with 86% of respondents saying they had watched a TV ad in the past six months and 80% saying they read a magazine ad in the same period. “Traditional media platforms are still aligning well within the affluent space,” said Bob Shullman, president of Ipsos Mendelsohn, at a New York event on September 13. Radio trailed TV and magazines in receptivity and prevalence at 54% and 78%, respectively.
5 Ways Marketers Can Use Instagram Have you noticed how more marketers are using images in their social media marketing? Would you like to know how your business can use the popular sharing site Instagram? In this article, I will show you five ways to use Instagram to enhance your marketing. Why Instagram? In the last few years, the use of Instagram by companies has skyrocketed. When Instagram started out, it was simply a way to post pictures with your fans and did not have a lot of marketing value. However, in the last few years Instagram has proven to be an effective platform for marketers to reach a new audience in a way the audience wants to be marketed to: with visuals and short messages. Search for "marketing" on Instagram. When creating your marketing strategy, do not forget about this great—yet underutilized—platform. Here are five ways that you can use Instagram to achieve your marketing goals. #1: Use Instagram Profiles to Reach a Wider Audience HubSpot's Instagram profile. #2: Create Engagement With Contests
How To Improve Any Service By Simplifying It “Making the simple complicated is commonplace; making the complicated simple… that’s creativity.” –Charles Mingus It may seem counterintuitive, but in a business environment that usually hypes “more, more, more,” people increasingly are opting for less. They’re responding to products with simpler features, and food with fewer ingredients. The ice cream maker Häagen-Dazs first observed this trend a few years ago when, as brand manager Ching-Yee Hu told USA Today, it began encountering focus group consumers who expressed a clear preference for food products with fewer ingredients. Of course, people respond to the idea of a few ingredients because they assume that those five won’t be dehydrated potato flakes, monosodium glutamate, whey solids, artificial coloring, and artificial flavoring. It’s not just consumer purchases, either; people not only want but desperately need simplicity in their medical services. Breaking new ground via simplicity isn’t so simple, of course.
Why Manageflitter ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter . Sort your followers/following lists by a range of criteria Find new people to follow with our comprehensive search facility Find out when most of your followers are online and schedule tweets appropriately with our PowerPost feature Answer "Who unfollowed me on Twitter"? Track who unfollowed you Easily manage multiple Twitter accounts Track keyword mentions on Twitter with our Analytics feature (coming soon) And much more! Everyday I like @ManageFlitter more... The different lists of active vs. inactive tweeters, people not following back, etc. are REALLY helpful. I can see this being a great tool for my clients as well. This is our 1507th day working with Twitter. To date we have assisted 2,289,701 users with their Twitter accounts... so we have been around for a while and plan on being around a whole lot more. Here's our trophy case. "ManageFlitter is easily the best...
Marketing Research: Articles, Reports and Case Studies | MarketingSherpa Digital Strategy Toolbox 4 Tips for Getting Press Coverage At small businesses both old and new, many hats are worn behind the scenes. Press outreach is handled by an owner or manager rather than being outsourced to an experienced firm. To complicate things, PR strategies vary based on location and industry — choosing the best media outlet to approach is just half the battle. But, getting press has powerful potential — the chance to get your product or service in front of people who may not only like it, but need it. Getting press relies on four key pillars, explains Michelle Ellis of Orapin Marketing: Always do research on media outlets, serve the media outlet's needs (and in turn, its audience) rather than being sales-y, keep your pitch as simple as possible and build a long-term relationship. No matter if you have a big launch coming, or just continued solid service, it's never too soon to start letting people know. 1. Local businesses can take advantage of local events that will garner media coverage by just attending. 2. 3. 4.