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HOW TO: Build an App for Your Small Business
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. So, you're a small or medium-sized business, and you want to build a Facebook, mobile or web app. You're undertaking something that's both simple and ambitious, and you're probably looking for a bit of help. But do you use one of the many do-it-yourself tools online, or do you call in a professional? If you find you need a developer to work with you, do you reach out to a freelancer or do you call an agency? And when — if ever — do you need to hire your own full- or part-time, in-house dev to work on your website and applications? Here's a quick overview of the ins and outs of getting web work done as an SMB — as always, with tight budgets in mind. DIY Tools There are quite a few do-it-yourself options for the thrifty entrepreneur. Google's App Inventor is a good example of a DIY tool. Dev Shops and Agencies
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