The Busy Person's Guide to Content Curation: A 3-Step Process Museums curate works of art. We digital marketers curate blog posts. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never had more value than it does today. People love being told what’s good to read or essential to see. What is content curation? I’ve got a short definition for you and a long one. Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way. For the slightly longer definition, I’ll paraphrase Mike Kaput’s great analogy on Content Marketing Institute about how curation has evolved to its place of prominence on today’s Internet. All this is changing. Here’s how Mike Kaput summarizes the story: At the same time, it is also helpful to note what content curation is not.
The 30 Best Content Curation Resources for Marketers and Business Pros When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. My approach was to subscribe to 3 magazines: BusinessWeek, Fast Company and Newsweek and I read the newspaper every single day. I have been a voracious consumer of news ever since. Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing.
5 Tips for Great Content Curation Steven Rosenbaum is the CEO of Magnify.net, a real-time video curation engine for publishers, brands, and websites. He's also the author of Curation Nation. You've heard the buzz word — curation — being thrown around like it's a gadget we all know how to work. In reality, good content curation isn't as simple as pushing a share button. It's actually a combination of finding great content and following some simple best practices on how to successfully share that content. If you're a curator looking for some boundaries in what feels like the Wild West, here are five best practices to consider. 1. Be part of the content ecosystem, not just a re-packager of it. 2. Audiences expect some regularity, and they'll reward you for it. 3. It used to be that your audience came to you. 4. Having a voice as a curator means more than creating and curating your own work. 5. Take the time to give attribution, links back, and credit. Image courtesy of iStockphoto, JamesBrey
3 Essential Content Curation Best Practices to Boost Content Marketing Performance Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that’s an exception not the rule) it makes sense to curate content in addition to publishing original articles and media. Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks. Qualitative curation over time helps associate the topics being curated with the company or person doing the curating. In combination with original content and industry participation, curation can be very powerful for creating awareness and credibility. Due to it’s importance, content curation is a topic I cover in Optimize and to dig a little deeper, here’s an excerpt from Chapter 9 to help you get a better idea of what content curation can do for your business and some best practices. Content Curation Facilitates Many Content Marketing Objectives: Pure creation is demanding. 1. 2. 3.
Tools for Social Media Curation and Content Aggregation It has never been so easy to generate web content, and our appetite for it is enormous. A major contributor to this content explosion is social media. Social media has grown extensively in the last few years, and its use has become ubiquitous. Many platforms exist that serve different communities and purposes, with new ones emerging every year. As we have seen in previous posts, social media can be useful for researchers for a variety of reasons. These include keeping up-to-date with new research, networking with others in your field, as well as disseminating and discussing research topics. Getting Started There are many tools out there designed for different types of content aggregation, so it’s important to determine which one is right for you. What is Content Aggregation? Content aggregators are tools designed to bring content together automatically from dispersed sources to a single location. What is Social Media Aggregation? Tools Feedly Like RSS feeds? Bibliogo Pinterest Storify Learnist
26 Free (or Free-to-Try) Content Curation Tools - SEW Content is still king, but it isn't always practical or cost effective for marketers to produce brand-new, meaty, thought-leadership level content pieces on a regular basis. That's where curating content can come in handy. Content curation offers a nearly limitless method of fueling your inbound marketing efforts. Unearthing and sharing the quality content of others allows you provide your audience fresh content on a regular basis to serve any interest, industry, or market. What's more, sharing and celebrating the work of others helps get you on their radar and can forge valuable, long-term relationships with the content authors. To help you curate, here's a list of 26 tools you can use to find, aggregate and share your content with the world, be it in a blog roundup, big list of resources or to share via social. 1. A granddaddy of content curation, in practice if not in tenure, Pinterest is one of the Internet's most popular sites for culling content. 2. Price: Free 3. 4. 5. 6. 7. 9. 10.
12 Content Curation Tools That You Never Thought You'd Need If content marketing is all about creating and sharing your own content then content curation is all about finding, organizing, and sharing great content. Content curators aggregate interesting content from across the web about topics that they’re passionate about. Today, Content Curation is as important as content marketing as it’s a great way to improve the user experience of your website and/or brand. Read: Forget Content Marketing, Let’s Focus On Content Curation Why Content Curation Matters? Content Curation is not something that can be automated because no computer algorithm can find exactly what your users want. There’s a Matt Cutts video in which he answered the question: Many sites have a press release section, or a news section that re-posts relevant articles. Is it useful to have a section of my site that re-posts articles from other sites? And Matt’s short answer was “Yes”. Curation: Techmeme accomplishes this the only way possible: by linking to stories from all around the web.
In-Depth Guide to Content Curation Getting creative is going to be the name of the game for content writers and marketers this year. Google has certainly shaken things up when it comes to links and keywords, but the need for quality content is always going to remain at the forefront of Google’s advice. Content curation is another way to provide this quality content to your readers, and it just so happens to be easier, quicker, and offer more information than traditional article. Why wouldn’t you want to get involved with this type of new technique? Exactly. Technically speaking, content curation is actually not a new technique—websites have been using this strategy for years. What Is Content Curation & How Does It Work? Content curation is all about composing a list full of links to other, related content found around the web. The Benefits & SEO Effects of Content Curation for Your Website Below are some of the reasons content curation can help benefit your website and your readers: What About SEO Considerations? Scoop.it.