Perfecting Keyword Targeting & On-Page Optimization

(Last Updated: October 24, 2014 by Rand) How do I build the perfectly optimized page? This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page optimization," but as search engines have evolved and as other sources of traffic — social networks, referring links, email, blogs, etc. — have become more important and interconnected, the very nature of what's "optimal" is up for debate. My perspective is certainly not gospel, but it's informed by years of experience, testing, failure, and learning alongside a lot of metrics from Moz's phenomenal data science team. I don't think there's one absolute right way to optimize a page, but I do think I can share a lot about the architecture of how to target content and increase the likelihood that it will: larger version In the old days of SEO, "on-page optimization" referred merely to keyword placement. Uniquely valuable Keyword-targeted

http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization

On Page SEO Guidelines and Tips On Page SEO is the process of optimizing your HTML pages for the search engines’ perusal. It is by no means an exact science, but Google and all the other search engines have published guidelines for us to follow to better rankings. Server and File Settings Make sure that there is only one version of your site – 301 redirect all non www. Compte rendu du SEO Campus 2012 Comme tous les comptes-rendus, celui-ci sera incomplet, je ne pouvais pas suivre deux conférences à la fois et ne peux pas vous résumer chaque conférence. Il s’agit donc d’une sélection personnelle. SEO campus : le 8 mars 2012 : et si le calendrier Maya annonçait la fin … du SEO ? Ouverture des conférences par une présentation de l’évènement, remerciements des sponsors, toujours un peu long, mais on fait avec.

Robots.txt Tutorial How to Create Robots.txt Files Use our Robots.txt generator to create a robots.txt file. Analyze Your Robots.txt File URLs and SEO: Various Strategies for URL File Names Quite a long time ago we discussed best practices for URL structure – that old post needs both an update and more details to discuss. So I decided to start a new post summarizing and discussing various strategies for URL file naming. 1.

Building Every Link The Organic Way, And Making Organic Links Work For You! (SEO Lesson #1) Issue #1: Theme Relevancy — How To Make Sure Your Link Building Helps Your Rankings As Well As Your Visitors Hello and welcome to Organic Link Building Revealed. Today we're gonna talk about one of the most important things to consider when developing links — namely, theme relevancy. Got a lot to discuss so let's get straight to business. 301 Redirect - How to create Redirects 301 Redirect 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently". You can Test your redirection with Search Engine Friendly Redirect Checker

SEO in Practice - Free SEO Book For Internet Marketers Every day thousands of people are trying hard to reach your business but they just can't succeed. They keep on looking for you in the search engines, but instead they run into those nasty competitors of yours who managed to make it to the top of search engine listings. As a result, you lose a great number of potential clients without even knowing about it.

Web Directory Submission Danger: Analysis of Directories Shows 20% Penalized/Banned by Google Hi, my name's Kurtis and I'm relatively new here at Moz. My official title is "Captain of Special Projects," which means I spend a lot of time browsing strange parts of the web, assembling metrics and inputting data in Google Docs/Excel. If you walk past my desk in the Mozplex, be warned, investigating webspam is on my task list, hence you may come away slightly traumatized by what you see. 9 YouTube video SEO Tips and tricks for better ranking As a follow-up to last week’s post on video SEO, this week we take a deep dive into how to optimize your videos for YouTube. It goes without saying that every e-commerce site should be on YouTube. As the second largest search engine after Google, the site is visited by over 800 million unique users every month.