12 Tips for “Psychological Selling”

Sway: The Irresistible Pull of Irrational Behavior You know there’s a new nonfiction genre by the titles alone — Blink, Nudge, Predictably Irrational… and now Sway. This book is probably best compared with Dan Ariely’s Predictably Irrational, but to me the Brafman brothers’ book seemed easier to digest — partially because it’s shorter, but also because it doesn’t seem to discuss as many experiments in as excruciating detail as Ariely tended to do. The thesis is largely the same — we humans think we act rationally in most situations, especially in business or areas of our life that would seem to call for rational thinking (e.g., work). What Ori and Rom Brafman (a businessman and a psychologist, respectively) show instead is what we all know from Ariely and others before him — humans are irrational and will act in irrational ways in many (most?) situations. They call this being “swayed,” hence the book’s title.

Psychological Tricks For Writing Sales Letters and Marketing Emails Copy connectors are another very important part of any sales copy. You need regular transitions or copy connectors so that you keep all the different parts of your sales copy flowing properly. There are two different types of copy connectors that you can use, mesmerizing copy connectors and psychological copy connectors. Mesmerizing copy connectors help to trigger your readerís imagination and appeal to their subconscious mind. There are so many mesmerizing copy connectors that you can use and some examples of these include: As a result you remember or in short just imagine.

Gorilla Perfume at Lush Our amazing Solid Perfume video and 'installation' piece. View Article The inspiration and invention behind 25:43 perfume. View Article 38 Ways To Win An Argument—Arthur Schopenhauer - The India Uncut Blog - India Uncut For all of you who have ever been involved in an online debate in any way, Arthur Schopenhauer’s “38 Ways To Win An Argument” is indispensable. Most of these techniques will seem familiar to you, right from questioning the motive of a person making the argument instead of the argument itself (No. 35), exaggerating the propositions stated by the other person (No. 1) , misrepresenting the other person’s words (No. 2) and attacking a straw man instead (No. 3). It’s a full handbook of intellectual dishonesty there. Indeed, I generally avoid online debates because they inevitably degenerate to No. 38. The full text is below the fold. Many thanks to my friend Nitin Pai for reintroducing me to it.

5 Psychological Keys That Will Open The Doors To More Sales How great would it feel if you made one simple tweak to your business, and saw an immediate sales increase? I know, silly question. It would feel great. 92 Ways to Get (and Maximize) Press Coverage I love Ben Affleck's first scene in the movie "Boiler Room." I always felt that the quote above perfectly relates to companies and press coverage. The ones who don’t get coverage will quickly dismiss it as useless and a waste of time and money to pursue, while the ones who regularly get coverage just smile and hope that you keep thinking that way... Over the last 12 years, I have been featured in hundreds of major newspapers, magazines, websites and blogs (everything ranging from the NY Times, USA Today and CNN to TechCrunch, Entrepreneur and so on), and I can tell you first-hand that it has helped me and my companies in an enormous way. It's brought me:

Four Rules to Understand What Makes People Tick - Stepcase Lifehack Breaking down human behavior into rules might seem like a gross simplification. But even with the complexities, it is easy to fall into the same mistakes. I’d argue that many heated fights, lost sales and broken hearts are caused by a few critical errors. If you make the wrong assumptions, you’ve lost before you begin. By keeping in mind these rules, you can avoid repeating the same mistakes. A Simple Psychological Trick Are you happy with your average sales price? Do you feel that you’re employing every tactic available to close deals and sell at higher prices? Or at an even more basic level, are you happy with your sales volume in general? Most successful business owners I meet are somewhat adept at pricing, negotiating, and closing deals.

Who's Wearing the Pants? by Sylvia Martinez | 10/26/2011 Women are taking over the world, quite literally. From the corridors of colleges, universities and law schools to the arenas of construction and mining, the number of women has increased exponentially and organically. The 9 Psychological Tricks That Make Visitors Convert The relationship between marketing and psychology is as old as the fields themselves. Business graduates are required to take Psychology and Consumer Behavior courses so that they can better understand the concepts and processes that determine successful products and sales strategies. Similarly, visitor psyche also plays a vital role in driving conversion. Identifying the stimuli, both conscious and subconscious, that constitute compelling user experiences which result in conversions is important for both business heads and web designers. Many of the concepts covered in this article can be further explored by reading the book Influence by Dr.

Body Language and Flirting - Blifaloo Interesting Info -> Body Language -> Flirting Body Language (part 1) Quick Jump: General Signs of Flirting | Male Flirting | Female Flirting Also See: Body Language Resources | Decoding Male Body Language Updated March 21st - 2012. New resources, information, books and links added. Only 7% of communication is verbal communication. (see note) 38% of it depends on our intonation, or the sound of our voice. How To Get Buyers To Take Action With A Strange But Effective Concept That’s the goal, right? We want buyers to take action. The action of buying. But it’s not easy.