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11 best landing page builders in 2021 that (actually) work | Marketer Milk Companies that increase their number of landing pages from 10 to 15 see a 55% increase in leads. We read that in a HubSpot article. And it makes a lot of sense. In the online marketplace, the landing page is your storefront — it’s the public face you present to visitors, worldwide. What should a landing page builder include? A landing page tool is primarily designed for one-page sites that request an email address in exchange for access to free trials, eBooks, discount codes, newsletters or other incentives to engage with the brand. This means that the list of essential components is relatively compact. A simple and intuitive app to build the site with.A range of customizable CTAs (calls to action) to generate leads.A package of design elements so you can create the perfect look.Analytics tools to track visitors, clicks, time on page, sites of origin etc.The option to create a brand specific domain name.A dashboard which makes it easy to update your site quickly. 1. Key features: 2. 3. 4.