Real-time bidding Real-time bidding (RTB) refers to the means by which ad inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.[1] With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site.[2] Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate backfill percentages[clarify].[3] Real-time bidding is a dynamic auction process where each impression is bid for in (near) real time versus a static auction where the impressions are typically bundled in groups of 1,000.[4] How it works[edit] A typical transaction begins with a user visiting a website. Demand side platforms[edit] Supply side platforms[edit] Challenges with mobile implementation[edit] See also[edit]
ExchangeWire: Data-Driven Advertising and Marketing Technology New Marketing Institute NMI Executives Elise James-Decruise Senior Director, Head of Global Training, NMI Elise joined MediaMath in January of 2012. Click to expand and view all NMI Executives Cindy Lamar Training Manager, NMI Cindy joined MediaMath in October of 2012. Subject matter experts Ari Buchalter Ari oversees both MediaMath's Product team, focused on designing and delivering best-in-class product solutions to the market, as well as the Business Operations group that uses MediaMath's technology to deliver exceptional results to clients. Click to expand and view all Subject matter experts Allison Cassing Product Manager Allison joined MediaMath in September of 2010. Leslie Donnelly Yield Analyst Leslie joined MediaMath in April or 2012. Corey Kaminsky Product Associate Corey joined MediaMath in October of 2011. Jenna Griffith SVP, Head of Revenue Operations From MediaMath's London office, Jenna is responsible for the revenue growth and servicing of TerminalOne clients across EMEA and APAC. Sean Han Sr. Michael Monaco
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