12 Essential Rules to Follow When Designing a Logo

The logo is the face of any brand — the very first impression — so its design is extremely important. When executed correctly, a logo is a powerful asset to your client’s brand. However, creating an effective visual representation of a brand requires much more than just graphic design. Like any line of work that involves a set of specific skills, logo design requires plenty of practice and experience for it to be successful; knowledge is definitely power for any graphic designer. For this reason, we have outlined 12 essential rules to follow in order to design an effective logo. 1. Preliminary sketches are an important first step in designing an effective logo. These can be as simple as paper and pen drawings or drafts made using a vector program, such as Illustrator. The bottom line is that you compromise the final result if you rush, or skip, this step. Start with 20 to 30 sketches or ideas and then branch out to create variations of the original ideas. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Business Card Star - It's easy and free to make your own business cards online Color Wheel Pro: Classic Color Schemes Monochromatic color scheme The monochromatic color scheme uses variations in lightness and saturation of a single color. This scheme looks clean and elegant. Monochromatic colors go well together, producing a soothing effect. Analogous color scheme The analogous color scheme uses colors that are adjacent to each other on the color wheel. Complementary color scheme The complementary color scheme is made of two colors that are opposite each other on the color wheel. When using the complementary scheme, it is important to choose a dominant color and use its complementary color for accents. Split complementary color scheme The split complementary scheme is a variation of the standard complementary scheme. Triadic color scheme The triadic color scheme uses three colors equally spaced around the color wheel. Tetradic (double complementary) color scheme Related topics: Color Theory Basics Visual vs.

Color Psychology in Logo Design COLOUR PSYCHOLOGY IN LOGO DESIGN Our minds are inherently programmed to respond to colour. They shape our thoughts and emotions. And according to studies, colour affects more than mood — it has the ability to change our buying habits. While perceptions of color are somewhat subjective, some color effects have universal meaning. ->white The universal colour of peace and purity. Cleanliness Innocence Peace Purity Refined Sterile Simplicity Surrender Truthfulness ->yellow Can have conflicting messages Bright and highly visible, it’s often used in logo design to get attention, create happiness and warmth. Caution Cheerful Cowardice Curiosity Happiness Joy Playful Positivity Sunshine Warmth McDonald’s -> red An intense colour that can summon strong emotions from blood and warfare to love and passion. Action Adventure Aggressive Blood Danger Drive Energy Excitement Love Passion Strength Vigor Red Bull ENERGY DRINK -> pink Barbie Hallmark -> blue ups ->grey -->black