MarketingProfs Daily Fix Featured Post by Jeannette de Beauvoir New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital to every marketing team. Social Pros All-Stars Trading Cards [Slideshow] by Jay Baer Want to learn how to become a heavy hitter in social media? The Social Pros All-Stars slideshow highlights the career paths of social media managers and provides tips for becoming an all-star. more Native Advertising Won't Boost Sales, Influencers Will by Susan Frech Some 90% of online publishers will feature native advertising this year.
Would You Pay a Monthly Fee for Ad-Free News? Ongo, the Cupertino-based startup backed by the parent companies of The New York Times, The Washington Post and USA Today, launched its ad-free, subscription-based news service to the public Tuesday morning. The service offers users a clean, app-like interface in which to read and discuss news published on the web. A single front page displays the most important daily news from a variety of sources, along with stories surfaced by Ongo's staff of human editors. Readers can explore further by publication, search and topics, a customized news "playlist" that can be arranged by title, section (such as technology or business) and keyword. Unlike most aggregators, users can view full articles (in columned format, no less) without leaving the dashboard, offering a consistent, streamlined reading experience not unlike the reading experiences rendered by Flipboard and Pulse, two news reading apps for the iPad.
a shel of my former self Posted on April 8, 2014 11:29 am by Shel Holtz | Brands I’m an Eat24 customer. The restaurant delivery service offers a lot of local businesses here in Concord, so whenever we don’t feel like cooking or going out, I just fire up the Eat24 app on either my phone or tablet. We decide what kind of food we want (we’re partial to a local Chinese joint), check off the items for delivery, pay with the card on file, and 45 minutes later we’re chowing down. The company is pretty responsive, too. Once, we ordered from a restaurant that was closed even though the app said it was open. Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change Soren Gordhamer,Wisdom 2.0 Summit Organizer I am filled with gratitude to Soren Gordhamer for his vision of bringing together an amazing group of people who work in the area of mindfulness and technology for Wisdom 2.0, a three-day event aimed at addressing an compelling issue: "The question for most of us is not if we will use the technologies of our age, from cell phones to social media, the question is how can we do so with mindfulness, meaning, and wisdom?" Soren is the author of the book, "Wisdom 2.0" and writes about mindfulness and technology use for Huffington Post and on Mashable. If you want to explore the intersection of technology use and mindfulness, follow Soren's work. Technology stress and information overload have been around for decades.
Paul Gillin on Social Media and the Open Enterprise Update Nov. 21: Social Rebate’s PR agency took issue with my opinions below, stating: For a journalist of your caliber, I would have expected you to do more than just ‘scour the website pretty thoroughly.’ If you were interested in a story—even a story critical of Social Rebate—I would have expected you to reach out, interview a Social Rebate representative, and perhaps even interview some of the company’s small business clients. Perhaps your perspective would have changed, perhaps not. But, at the very least, you would have fairly, accurately, and properly REPORTED the story.”
Web Strategy by Jeremiah Owyang By Jeremiah Owyang, from Silicon Valley In many respects, Silicon Valley sits atop the world. Its growth and influence has made it the globe’s top location for innovation, STEM jobs, IT patents, venture capital funding, and Internet and software growth, and Unicorn startups galore. 4 Ways to Rethink the Press Release Jonathan Rick is a director at Levick Strategic Communications. He contributes to Levick’s Bulletproof Blog. Follow him @jrick. Every year, for the last ten years, someone has proclaimed that the press release is dying. While the rumors of its demise are exaggerated, they are not totally unfounded. That's because the press release is, in fact, being eclipsed by digital alternatives that are more flexible, more interesting, and more relevant.
Empowered Digital Disruption is on everyone's mind. Netflix is replacing people's cable subscriptions. Simple apps like OpenTable and LoseIt! The Measurement Standard: Blog Edition Daphne Gray-Grant's Rapid Writing It's April. And in many parts of the world that means only one thing: Tax season. (Cue scary music.) This means I've been busy flattening out crumpled bits of paper, desperately trying to locate missing receipts, and wondering, why, exactly, I spent $169.95 at Office Depot on August 19, 2013.