Case Study Library Influencer Guidebook (2013) This complete rewrite of WOMMA's 2008 Influencer Handbook is the work of the highly esteemed Research & Measurement Council and includes contributions from Neil Beam (MotiveQuest), Ashley Libby (The Anca Group), Susan Emerick (IBM), William Chamberlain (IBM), Jane Collins (Formerly of BlogHer), Michael Fein (Fanscape), Amy Laine (IBM) and Dhara Naik (Social@Ogilvy). Share WOMMA's Influencer Guidebook within your organization to learn, New Definitions of Influencers 5 Categories of Influencers 3 Levels of Program Considerations “Before” and “After” Metrics Attributes of an Influencer
Ultimate Guide to Delicious Social Bookmarking Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year.
At SXSW, Location Awareness Is The New Black The annual SXSW Festival is on, and this year I am surprised by the number of location-aware mobile services being launched in Austin, Texas, many of them for Apple’s iPhone. SocialBomb launched its Paparazzi game, which allows you to click and share photos of your friends and having them mapped to location. I love this little game. Too bad I have moved off the iPhone platform.Dennis Crowley, creator of Dodgeball is back for an encore with Foursquare, which turns nightlife into a game (at least for those who live in San Francisco, New York, Chicago, Los Angeles and Austin). The New York Times has a review of the service.Pelago launched Whrrl 2.0, which allows you to share your day and life based on location, using photos and text, to a private network of friends.Lastly, check out Gowalla, a location-based travel game by Alamofire. Most of these apps are leveraging the built-in GPS features of the iPhone and its user interface to create a new kind of user experience.
Grow your facebook following How can you quickly encourage people to become followers of your Facebook page? This is the most common question I get from clients. The truth is it takes time to build a new fan base from scratch. From the day you set up a Facebook page, it does require an ongoing commitment to brand, monitor, and network with people who find interest in your product. Besides quality service, it’s important to build close-knit relationships with visitors. SmartBlog On Social Media » A conversation with Olivier Blanchard As part of our upcoming special report, “Measuring Your Success,” I spoke with Olivier Blanchard, a brand strategist with 15 years of marketing management experience across a variety of B2B and B2C industries, from manufacturing and distribution to new media and consumer goods. He manages BrandBuilder Marketing, a brand consulting and marketing management firm based in Greenville, S.C., that helps companies combine traditional and new/social media to achieve their brand-building. “Measuring Your Success” publishes on Thursday; if you’re not already a SmartBrief on Social Media subscriber, sign up today so you won’t miss it! There’s a perception that social media’s relevance to business is hard to measure. Do you think that’s true? Sadly, that perception was created by self-appointed social media “experts” who actually had no experience integrating social media into a business practice.
35+ Examples of Corporate Social Media in Action We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways. This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools. As you can see, engagement takes many forms. Some are likely to generate more discussions with the company while others might result better connections between customers.
Social Media Tools 101 (From Blogs to Wikis) There are a wide range of social media tools businesses can use to get more interactive — to communicate and exchange information with customers. Businesses are increasingly using these tools because they offer more cost-effective ways to achieve their goals. In this article, we present links to basic information explaining these tools. How to Develop a Social Media Plan for Your Business in 5 Steps Social media can be an incredible tool for your business, providing you with more customer insight, direct communication channels and the ability to measure the effectiveness of these conversations very closely. But as the proliferation of social media platforms grow, participating can turn into little more than a giant time suck without some sort of structure behind it. With that in mind, we've put together a 5 step plan for kickstarting your company's social media participation: Step 1: Listen Social media is a term we use to to discuss the tools that facilitate conversations.
Top 20 Sites To Improve Your Twitter Experience "140-character status updates to a network of followers." That makes Twitter sound simple. But in fact, the social information platform has grown to be much more complex than its 140 character-limit suggests. The site not only connects people, but has also become an intricate information resource for everything from news to shopping deals. Yet in many ways, the site's actual functionality hasn't exactly kept up with user interactions. 5Across: Social Media Marketing 101 There’s a new series of demands being made in company meetings everywhere: “What is our social media strategy? What are we doing on Facebook and Twitter? I want followers and fans, and I want them now!” But before companies large and small — as well as non-profits and charities — jump into social media, they need to take a deep breath and think about it. What are their goals? What kind of return on investment will they get?