Des traces et des liens - Christophe Cariou - EverydataLab
Documentation
This page provides you with a shortcut to information on some of the major Calais tools and capabilities. To explore additional tools, example code and other assets please visit the Showcase. We also suggest that you check out the numerous postings in our Forum as well as the postings by the Calais developer community on Drupal's website. OpenCalais Web Service Documentation on the OpenCalais Web Service API. Calais Linked Data Documentation on Calais Linked Data: Calais Entities and Retrieval of RDF Responses. Calais Marmoset Calais Marmoset enables your site to automatically provide microformat metadata to Yahoo and other automated metadata crawlers. Calais Tagaroo The Tagaroo WordPress plugin supercharges your WordPress blog with automated tag suggestions and Flickr image searching and incorporation. OpenCalais Submission Tool The Submission Tool performs semantic analysis of files supplied by the user via a series of submission screens. Calais Logos
Content Marketing Strategy: 5 Tips
It’s difficult to find much value in content with no strategy behind it. Without a content strategy plan, your intended audience is unlikely to find your copy, let alone read it. During the MIMA Summit last week, the importance of a content marketing strategy was the topic of a session presented by Rachel Lovinger of Razorfish. For this week’s 5 Tips post, I’ve translated some of Rachel’s valuable points into actionable steps for creating an effective content marketing strategy. 1. Research competitors’ content. 2. Determine responsibilities. 3. Plan a style guide. 4. Maintain. 5. Respond. What steps would you add to create an effective content marketing strategy?
InSTEDD
In an age of free-flowing information, there’s still a role for journalists to provide context
The Washington Post’s venerable national security reporter Walter Pincus wants to make one thing clear: He isn’t just hopping on the WikiLeaks bandwagon. “I used WikiLeaks before [it] became famous,” he said at last week’s secrecy in journalism conference at the Nieman Foundation. “[They] used to release one document at a time, which is the way I can handle it; I can’t handle 250,000 cables dumped in one day.” Pincus’ views on WikiLeaks largely echoed New York Times executive editor Bill Keller’s approach, which was to treat WikiLeaks and Julian Assange as any other source. “Just having access to the information doesn’t mean we can understand it,” said Clint Hendler, a staff writer with the Columbia Journalism Review. Hendler said that this last role, of helping readers understand the information they’re given, was a task WikiLeaks originally held off from, preferring to be a pure conduit of raw information. Pincus said that would be true even without organizations like WikiLeaks.
OpenCalais
What is it? The Open Calais is an integration of the Thomson Reuters' Calais web service via the Refinitiv Intelligent Tagging API into the Drupal platform. The Calais Web Service automatically creates rich semantic metadata for the content you submit – in well under a second. Using natural language processing, machine learning and other methods, Calais analyzes your document and finds the entities within it. But, Calais goes well beyond classic entity identification and returns the facts and events hidden within your text as well. The web service is free for commercial and non-commercial use. What's New? Re-worked Drupal 7 version no longer requires ARC2 RDF library.Drupal 6 version re-work in progress. Tagging Integration with Nodes and Taxonomy This provides the capability to integrate Calais Entity, Event, and Fact metadata with Drupal Nodes. Drupal 6 Maintained Drupal 6 Maintenance Releases are still supported.. GitHub Credits
Why marketers must become the new publishers
One of the great trends were seeing at ITSMA is increased automation of the lead process. It's great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time. That metric is going to be critically important as we automate the lead process because nurturing is marketing's special sauce. We accomplish this feat through content. Improvement through relevanceBy improve I don't mean that we all have to learn to write like Tolstoy. The publishing model is also relevant because as a business model, it is dying—especially for trade magazines. In other words, relevance is the primary measure of success. Identify the target reader.
Google developing a micropayment platform and pitching newspaper
Google is developing a micropayment platform that will be “available to both Google and non-Google properties within the next year,” according to a document the company submitted to the Newspaper Association of America. The system, an extension of Google Checkout, would be a new and unexpected option for the news industry as it considers how to charge for content online. The revelation comes in an eight-page response to the NAA’s request for paid-content proposals, which it extended to several major technology companies and startups. In the document, which you can download here, Google outlines its “vision of a premium content ecosystem” that includes subscriptions across multiple news sites, syndication on third-party sites, accessibility to search, and various payment options, including small fees for access to individual pieces of content (known as micropayments). Google believes that an open web benefits all users and publishers. I’m waiting on comment from Google.
